Everyone can start a business. But inviting more customers, scaling business expansions, and building a loyal consumer needs effort and investment. That’s why having the proper knowledge, resources, and tools is a must in any business.

CRM software has become a complete necessity for modern business. These tools have helped many entrepreneurs efficiently run their businesses while ensuring that they are keeping a great relationship with their clients.  However, getting the best CRM tool may be unreachable for some, especially those who recently only started.

Likewise, this article will feature 10 of the best free CRM tools for CRM software for startups and small businesses.

What are CRM Tools?

CRM platforms enable a company to easily maintain relationships with customers by storing all current and potential customer information, identifying critical opportunities, solving service issues, and managing marketing campaigns.  

This tool also includes a communication tool that allows marketers to track potential outreach clients or businesses that businesses can use for PR or email marketing purposes.

Many CRM software spans a price range of $50 to $150, depending on the plan. However, a growing number of corporations are offering CRM solutions for free, with significant limitations than the premium version.

However, this is more than enough for a small business to start outreach campaigns or email lists from scratch.

What are the benefits of using Free CRM Tools?

As mentioned earlier, using CRM tools provides numerous benefits to companies. Below are some advantages of using CRM platforms:

  • Boosts customer satisfaction
  • Improve marketing campaigns using data insights
  • Automate email and messaging with customers
  • Centralized customer data
  • Identify opportunities for potential conversions
  • Increased customer retention

 Top 10 Free CRM tools for small businesses

Choosing free CRM tools can be confusing. Like premium tools, there are tons of opportunities and unique features that every platform has. If you are a small business, you probably need to get the best out of the free tools. You want to make sure that it’s perfect for your business and niche.

Likewise, here’s a list of 10 free CRM tools for small businesses that you might want to choose from.


1. Hubspot CRM

Hubspot CRM is a marketing platform that specializes in customer relationship management. It aims to help marketers and salespeople manage their contacts, track leads and opportunities, create personalized content, and measure the success of campaigns.

This CRM tool is an all-in-one marketing software with features like free email marketing, social media management, lead tracking, reporting, and analytics. Moreover, businesses can use Hubspot for various purposes such as managing lead generation campaigns, customer relationship management, and generating reports.

2. Zoho CRM

Zoho is a free CRM tool that allows business owners to track and manage their customers across channels. In addition, the tool enables business owners to track and manage their customers across channels.

Similarly, Zoho provides lead generation, sales, marketing, and customer service features. Moroever, it can create custom fields for managing data in the software. The tool makes it easier for companies to customize the software to their needs.

Likewise, below are some key features of Zoho CRM

  • Lead Management
  • Customer Relationship Management
  • Marketing Automation
  • Salesforce Automation

3. Apptivo

Apptivo is a free CRM tool for small businesses that is easy to use. It is a cloud-based customer relationship management tool that provides a comprehensive package of tools needed to manage critical business processes. 

In addition. this tool is filled with features that make managing your customers, sales pipelines, and employees easy. Similarly, Apptivo has all the necessary components required for the day-to-day management of business operations. 

Some of its most prominent features include:

  • Email Marketing
  • Inbox Automation
  • Lead Management
  • Project Management
  • Salesforce Integration

Lastly, Apptivo CRM comes with a free trial period, so you can try it beforehand you buy it.

4. Monday.com

Monday.com is a cloud-based CRM tool that provides businesses with a 360-degree view of their customers. This tool can help them create better customer experiences and improve their sales. Moreover, it allows companies to manage all of their customer information in one place, including contacts, leads, opportunities, and tasks.

Monday.com also makes it easier to understand how customers interact with the company by tracking engagement data such as email opens, clicks on links in emails, and phone calls made or received.

5.   Insightly

Insightly is a CRM system designed to help small businesses track their contacts and sales leads. This tool has many features that are essential for managing a business. Marketers can use it for lead tracking, contact management, project management, customer support, email marketing, and much more.

Moreover, this tool is easy to use. Business owners can get started with Insightly by creating an account and setting up their company profile. In addition, once the company sets up its profile, the business owner will add contacts and leads to the system and create new projects and tasks for their employees.

6. Agile CRM

Agile CRM is a free CRM tool that helps businesses and organizations manage their business and customer relationships better. The tool comes with lead generation, sales pipeline, marketing automation, email campaigns, and other features that help manage the business processes.

Moreover, it has lead scoring, pipeline management, and automation features. The lead scoring feature of Agile CRM helps businesses identify leads by assigning them a score based on the potential value of the customer. It also helps with prioritizing leads and focusing on high-value ones.

On the other hand, Pipeline management helps businesses track their sales cycles and follow up with prospects at the right time to close transactions faster.

Lastly, businesses can use the Automation Feature in many different ways to make CRM more efficient.

7. Capsule

Capsule CRM is a free CRM tool for small businesses that lets you track all the essential information about your clientele in one place so you can stay on top of things at all times.

It is an easy-to-use CRM software that helps manage your contacts, leads, and deals.

Likewise, this tool provides a fully integrated solution for managing these aspects of your business. It also offers email marketing, project management, invoicing, and more.

Here are some of its top features:

  • Lead Management
  • Opportunity Management
  • Contact Management
  • Sales Pipeline Management
  • Reporting & Analytics

8. Streak

Streak CRM is a free CRM tool for small businesses. You can track your customers, manage your leads, and grow your business. This tool is available as a web app or an extension to Gmail and is accessible on any device.

Moreover, Streak CRM is a fully integrated CRM application that provides an all-in-one solution for managing sales, marketing, and customer service. It offers organizations the ability to manage their entire sales process, from lead capture to customer support.

The Streak CRM platform includes:

  • Lead Management
  • Sales Pipeline Management
  • Marketing Automation
  • Customer Support

Streak is perfect for small businesses with less than 25 employees. It is free for up to 10 users. It is also accessible as a mobile application that enables you to stay connected on the go.

9. EngageBay

EngageBay is a free CRM tool for small businesses. It is an easy-to-use tool that allows you to track your leads, create and send emails, manage your contacts, and more. This tool has numerous features that let you keep track of your information and prospects, create and send emails, manage your contacts, etc.

In addition, EngageBay has a clean and straightforward interface, so it’s easy for anyone to use. The tool does not entail any installation or setup, so you can start using it immediately.

Moreover, it has lead scoring, email marketing automation, and analytics reports. These features allow you to control your sales pipeline and customer relationships better.

10. Vtiger

Vtiger is a free CRM tool with a wide variety of parts and functionalities for its users. This CRM software is perfect for small and medium-sized businesses to manage customer relationships. The software supports all the major operating systems, including Windows, Mac OS X, and Linux.

The software is available in Vtiger CRM Community Edition and Vtiger CRM Professional Edition. The Community Edition is free. On the other hand, the Professional Edition requires a license fee for use.


In summary, CRM tools are a great way to keep track of your sales pipeline, manage customer relationships, and close deals. CRM tools are an indispensable tool for every business. Still, it’s essential to know what features you need in a CRM tool before deciding which one is the best for your business.

These 10 Free CRM tools are just a few of the best tools that every business can use. If these tools can capture what you need, you can contact Flexisource IT to develop your sole CRM software for your business.

Our company offers the best CRM development services in Australia and New Zealand. Contact us now! 

Pamela Chelsea Ortiz - Content Wizard

Pamela is a full-time content writer and a lifelong Philomath. Her previous experience as a research analyst made her passionate about traveling the world and understanding how it works. During her day off, you can often find her indoors, writing stories or oil painting.

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