Startups are usually scrappy and with limited resources. Although they don’t need tons of money to purchase all the features which CRM software provides, they still need at least a decent one.

For rapidly growing small businesses and startups, the main struggle is to keep up with their daily operations. This is where CRM software comes in. The goal is simple. A CRM system helps businesses to keep and stay connected with their customers, manage leads, streamline processes, and improve profitability.

There are various types of CRM systems and software available in the market today. Now, we are going to clear the confusion, especially on the side of small businesses and startups out there. Let’s scrutinize how to pick the best CRM and how to optimize the work routine while keeping up with the market competition.


Major Benefits of CRM for Startups

Starting a business is never an easy step. Sustaining it is another struggle. To keep it going, you need to have a definite strategy and future plans. Getting updated and reliable information can be tricky. A CRM system can give you a clearer view of your customers’ buying behaviors, history, status, service issues, and other more.

  • Boost Customer Satisfaction – One of the major benefits of using CRM is boosting your customers’ level of satisfaction. With this strategy, all your business operations dealing with customers and delivering services to customers will improve. Conducting it in a very systematic and organized manner will surely improve and boost your customers’ satisfaction.
  • Improve Customer Retention – As your business strives to improve and boost customer satisfaction, it also helps improve its customer retention. With customers being happy with the service you provide, this will boost your customer retention rates. For businesses to sustain and keep running, building long term commitment with their customers is essential. It is no longer enough to keep finding new prospects and attracting them. Keeping your existing customers and building loyalty is also a must.
  • Better and Faster Communication – Keeping customers wait and delaying requests is a clear sign of unprofessionalism. CRM system and its various features such as customized email templates, letters, quotes, and other more to help your business connect and responds quickly to your customers’ inquiries. This will save not only your time but also your customers’.
  • Organize Sales Data – Using a CRM platform helps your business better organize customer data information and evaluate existing issues. This will lessen and help fill the gap between your expectation or desired objectives and reality or the outcome.
  • Provides Valuable Insights – As CRM stores all essential information that is vital for your business, it is easier for you to analyze those data. By pinpointing important information such as the revenue generated, leads, marketing campaign performance, and outputs, it is easier to generate reports. With these valuable insights on hand, it is easier for you to make sound decisions and effectively manage your business.

Essential Features To Consider

For startups looking for the best CRM platform to use, the choice can be overwhelming. To filter down the peculiarities, here is a list of must-have features to consider:

  • Scalability – One must-have feature which your CRM software should have is the ability to cope up with your business requirements. Many startups fail to pick the right one when they pick out a platform with features they don’t actually need. They usually reason out that they may probably need it in the future. However in reality, that only means overpaying for a CRM that you won’t fully use.
  • Reporting Capabilities – A good CRM system should be equipped with user-friendly and customizable reporting ability. With this feature, it is easier for startup owners to have some overview on the current happenings at every stage of the marketing funnel.
  • Client Management – When it comes to managing contacts and accessing clients’ information, CRM can be a very useful tool. With this, it is easier for most business owners to stay connected with their clients. At the same time, CRM also helps manage the visibility of sensitive and highly confidential information and limit accessibility.
  • Email Integration – This feature saves time for business owners to connect with their customers via email. Depending on the type of CRM system, you may integrate them with your  Gmail or iCloud accounts. Now, it is easier to view essential information through your email accounts and write tailored emails or responses to your clients.
  • Security – Security is one of the must-have features your CRM should possess. As a business owner, you may permit some employees or personnel to have access to the clients’ information. With a decent CRM system, it will be easier for you to track down unauthorized changes and access.

Narrowing Your Choice

Picking out the best CRM software for your business can be an arduous process. It will be hard to choose one among hundreds or thousands of different varying CRM systems. However, you need to get started.

The first step will always be the hardest. It is advisable to narrow down your choice by identifying your needs. Recognize all your issues and challenges that need to be addressed. Try not to rush in coming up with your final decision and take baby steps in picking out your choice.

The best and most flawless CRM system may not exist. What may exist is a CRM system that will best fit your business.


Aileen Artiaga is a part-time writer, SMO specialist, and travel enthusiast. She is a curating content, analyzing posts performance, and delivering information to content marketing portals. She also manages her own YouTube channel.

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