digital marketing

Optimised scripts

Improve Your SEO with an Optimised Scripts

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Achieving first-page results on Google is an uphill climb—it’s a stiff and never-ending competition. Every website is gunning for the top spot and always puts its best foot forward with the help of Search Engine Optimisation or SEO.   There are many ways to improve a website’s SEO. In this article, we will focus on optimised scripts. What is it, why is it important, and how you can apply them on your website.    What are optimised scripts? First, what is a script? A script is a series of instructions, written in a specific coding language, that is interpreted and executed by a program.  Second, what is optimised? As defined by The Free Dictionary: “(It’s) to increase the computing speed and efficiency of (a program), as by rewriting instructions.” Combined together: Optimised scripts are a result after we rewrite a website’s code to improve it, such as: cutting down on the time it takes for a page to load or render and using the least possible memory. Basically, optimised scripts are editing down your website’s script to perform the same way—or better.   Why should you use optimised scripts? Here are couple of reasons why you should take the “extra” step: Your website becomes more helpful for your audience You and Google have the same goals: Provide the best content for your audience Give users a positive experience when they visit your website Prioritise valuable content first The only difference is: You both do it differently. You focus on your audiences’ behavior, needs, and wants. On the other hand, Google examines millions of websites every minute to provide only the best and most valuable information to people. Google’s algorithm uses more than 200 signals to assess the contents of a web page and shares in the first-page result the most relevant to a searcher’s inquiry. On your end, aside from creating the content people look for, you have to help Google understand what you provide with meta information. Optimised scripts just makes it easier for you and Google to work together—rather than at odds—for you to get the results you both want. Improve the organic growth of your traffic Initially, optimised scripts have a subtle impact. But in the long run, these improvements to your website compound and improve your SEO. Paid ads will get you results. But you can achieve the same results without additional costs with organic traffic. In addition, an increase in organic traffic is an obvious sign that people are visiting one of your web pages with an intention instead of curiosity. Which equals to more time on your website and better SEO ranking.  While it will take a while before you see the results, an optimised script can make a world of difference for your website. Makes your website work harder for you Publishing the content your audience is looking for is just a fraction that helps increase your SEO traffic and conversion rate. But it’s not enough—it might not even come close to your target results. SEO comes first when you want to achieve your target results. Using optimised scripts ensures that your website is efficiently performing to help out the content you publish. Meet your audiences’ wants and expectations Your audience is discerning and has a lot of expectations. The bare minimum is the minute details that affect your audiences’ website experience, such as: Fast loading or render time  Pleasing design and colors Simple and easy navigation User-friendliness Seamless flow Text legibility Naturally, your audience will have more expectations on top of the items listed above. Addressing these with the help of optimised scripts will naturally improve your website’s SEO ratings.    How to improve your SEO with optimized scripts Organise the render of elements Nobody really likes to stare at an empty white screen when they are online. A few seconds of delay while your web page is rendering already spells barely contained impatience. As we pointed out before, minute details like this have an impact on user experience. Instead, opt to use optimized scripts that render your web pages in a step-by-step process.  Show the gradual rendering of contents in a specific order that loads the structure of the page first, then the actual information. Adapt and optimize for minifying script  Minification or minifying scripts will shrink a web page’s file sizes. This results in lesser delays and faster render or load times.  A way to do this is by compression to create optimized scripts. Programs can still read and execute the instructions without the visual order we normally prefer. You can also use minimizers that can optimize your scripts: Google Closure Compiler Microsoft AJAX Minifier UglifyJS Asynchronous programming It is a technique that allows programs to execute long-running tasks and respond to other events on top of the ongoing tasks rather than just doing it one by one. Adding an Async tag to optimize your script enables the creation of DOM models while other tasks are loading in parallel. Remove unused elements When you use libraries, like jQuery UI, jQuery Mobile, and other JavaScript libraries, you add the whole thing and leave it as is. In reality, you might only need a few of its components. The added bulk leads to slow render and load times. For your script to be SEO optimized, it is good practice to assess each library you use and only get the components needed.  Memory leaks It’s when an application is finished utilizing memory but does not return it to the latent Operating System for other applications. This is because the running application still thinks it is still needed.  In short, memory leaks are wasted memory. To avoid this, assess your script and manage the scope of each one.  Fast server Each server has its response times and is also affected by varying bandwidths and internet connectivity. For SEO, it is a good practice to place your static files in subdomains and have them integrate with the Content Delivery Network or CDN.  Limit variable calls

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ppc during a recession

How To Manage Your PPC During a Recession?

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Pay-Per-Click, or PPC, has been one of the most popular internet advertising models worldwide. It allows businesses to show ads online, reach their audiences, and convert users to customers. And while it provides various benefits to the company and people, many are trying to downsize their PPC efforts financially. Since the pandemic, many economies have experience recession, and most businesses have lost revenue. Most companies believe that PPC is too costly, especially since, on average, PPC campaigns cost around $9k to $10k monthly. However, this shouldn’t always be the case. Did you know that you can still run PPC even during a financial crisis? A good advertisement can provide doubled ROI. So, if you are a company concerned about wasting resources on your PPC campaign, then this article is for you. This article will help you understand what PPC advertising is, How it can help your business during a crisis, and how to use PPC during a recession. What is Pay Per Click (PPC)? PPC is a form of advertising on the internet that uses paid placements in search engine result pages (SERPs) to generate website traffic. This form of online advertising charges the advertiser each time a visitor to the website clicks on an ad. The more times someone clicks on your ads, the more you will be charged. Pay Per Click Advertising has various benefits, including the ability to be tracked efficiently and cost-effectively. Likewise, you can do PPC on Google AdWords, Facebook Ads, LinkedIn Ads, Bing Ads, and many other platforms. How can PPC Help Your Business Survive Economic Crisis? PPC can help your business survive an economic crisis like many digital marketing strategies. As mentioned earlier, PPC is a measurable and cost-effective way to advertise your company, product, or services. Moreover, unlike other advertising methods, PPC gives you control over how much you will be spending and who will see your ads. This makes every penny worth spending. Likewise, some other ways PPC can help your business during an economic recession. Monitor emerging trends in the market Understand customer’s spending habits How to Manage Your PPC During A Recession? While it’s understandable that PPC during a recession is not feasible for some businesses, it doesn’t need to be removed entirely from your digital marketing strategy. You can continue using PPC to build your brand, reach customers, or advertise your goods and services. As such, here are some tips on how you can manage PPC during a recession. 1.   Highly optimize your PPC budget During uncertain times, companies must reevaluate their goals as a business. Every dollar spent on your PPC campaign is valuable. It should only be allocated to ads that can help connect with customers, build your company, and grow your revenue. Likewise, follow these tips below to optimise your PPC budget: Choose the right platform. Find the right advertising channel where it is cheaper and where most of your audience is. Remove unrelated placements. Irrelevant placement can be a massive waste of your budget. It may bring you plenty of traffic, but it’s a waste of resources if it does not fight the audience. Take time, understand your consumer’s behavior during a recession, and place your PPC ads accordingly. Bid more on high-value keywords. While this could look unideal to most, high-value keywords can generate a better pool of leads. Try retargeting. Retargeting can be an effective method of reaching an audience because they already know your business and product. Through retargeting, you can convince previous viewers to convert into customers. 2.   Take advantage of gaps left by competitors In a recession, PPC marketing can be competitive. Likewise, it’s crucial to ensure the success of your PPC campaign. And one way to do it is by identifying, analyzing, and utilizing your competitor’s PPC efforts. Likewise, here are some factors you should look out for when conducting your competitor analysis: How much do they spend on their campaigns.? What keyword do they use? Which products do they advertise? What landing page do they use? And after you are armed with this knowledge, you can begin to dig and collect your competitor’s PPC data to uncover their strategy. Always look for opportunities and where your PPC ads can fill a hole. 3.   Monitor spending habits closely PPC is a successful form of marketing even in a recession because it can be tailored to the specific needs of each individual. Consumers are more likely to engage with ads that are relevant and targeted to their interests. This means that advertisers must be more creative to get their message across effectively. One way to maintain PPC during a recession is by monitoring customers’ spending habits and using those data in your campaigns. 4.   Keep frequent updates Likewise, in this critical time, trends change faster. Similarly, the next step in handling PPC during a recession is keeping yourself updated on your campaign. Now and then, access your PPC data and implement the following activities in your workflow: Automate the data flow to capture changes in trends at least once a day. Set up triggers for conversions so you can evaluate which metrics are effective and which are not. Don’t make changes too quickly. Sometimes, PPC takes time to take effect. Remember that internet ads rely on algorithms and machine learning. If your campaign is not working, monitor it for at least a week. 5.   Focus on sales volume Suppose your primary goal is to increase revenue. In that case, the next step to managing your PPC during a recession is focusing on sales volume. Try to pay attention to strategies that have helped increase your conversions. Look for the following instances: Which campaign has the most traffic since the start of the economic crisis but did not convert? The ratio of your ad spending volume vs. conversion Which campaign has an increase in stable cost conversions Conclusion In summary, PPC during a recession is not an expense. Instead, it can be a great tool to help your business

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Tiktok for Ecommerce: Reshaping the World of Online Selling

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For over six years, TikTok has become a great social media app used by people of all ages worldwide. It has an explosive growth since the start of the pandemic, having more than 1 billion users in over 150 countries. So, it wasn’t surprising that brands are starting to see their potential in marketing and eCommerce. Companies like Marvel, Levi’s, and Duolingo are now using TikTok marketing to promote and connect with their customers. But is it worth it? So whether you’re a business owner, marketer, or influencer looking to use TikTok for marketing, this article is for you. This guide will discuss what TikTok is and the pros and cons of using TikTok for eCommerce. What is TikTok? TikTok is a mobile app that allows users to create and share short videos with others. The app was launched in 2016 by Chinese company ByteDance. It has been around for almost six years and has already amassed over 2.6 billion downloads. With TikTok, you can do anything you want – from singing and dancing to talking about your day. The app is designed to be easy to use and addictive, so it’s not surprising that it’s becoming one of the world’s most popular social media sites. TikTok for business was popularised recently as the platform released new features perfect for advertising. Features such as Ad manager, branded hashtags, and store integration are now available to users. 5 Benefits of Using TikTok for eCommerce Using TikTok as an eCommerce marketing tool is not easy. While the social media platform can potentially drive growth for retailers, the platform’s content format is not accessible and could take a lot of time. So, before using TikTok for business, it’s essential to understand its benefits and see if it’s worth the effort. Likewise, here are five benefits of using TikTok for eCommerce. 1. Little to no competition when it comes to eCommerce TikTok for eCommerce has become one of the world’s most popular social media platforms. One reason for this is that the platform has little competition in business. It’s undeniable that its popularity for small to medium companies is steadily increasing. However, while the platform has a booming no of users, most of these are audiences from ages 15-25. Moreover, 50% of billion-dollar brands, including Facebook, YouTube, Google, or IKEA, have no TikTok presence. Thus, small businesses still have a chance to jump into the platform’s popularity and take advantage of its marketing potential before big corporations join the competition. 2. Functionality for eCommerce TikTok for eCommerce has added new functionality that allows creators to sell products directly to their followers. In recent years, they made it easier for businesses to start advertising on the platform using TikTok Ads Manager. In addition, the collaboration between TikTok and Shopify will allow creators to sell products through their channels on the app. This is an excellent opportunity for small businesses that are struggling to find a way to reach customers. 3. Wide variety of audience As mentioned earlier, TikTok has become one of the most popular video-sharing apps in the world, with over 1 billion monthly users as of 2022. The app is most popular among teenagers and younger viewers. Still, it houses various audiences, including people from different walks of life. The application is dominated by women, with 61%. On the other hand, male users are at 39%. TikTok users are also dominated by ages 10 to 19 with 32.5%, followed by 20-29 with 30%. Likewise, most of the app’s users are generally from China, India, and the US. 4. Improve brand awareness It has been proven that TikTok for eCommerce can increase brand awareness because of its high engagement rates and highly targeted audience. Companies who use TikTok to promote their products or services will easily reach the younger demographic, which is more challenging to get through other social media platforms such as Facebook or Instagram. TikTok also offers companies the opportunity to sponsor content from influencers with large followings who post on 5. Can generate leads TikTok is an app that can help generate leads. It is a social media app that lets you make short videos or clips. You can share these videos on TikTok or other social media platforms or save them to your phone. Through these contents, you can reach potential customers and clients. Likewise, businesses can use TikTok for eCommerce by running a lead generation campaign. These ad features enable businesses to reach prospects and seamlessly interact with them. 5 Drawbacks of Using TikTok for eCommerce Unfortunately, TikTok is not fail-proof. Like any other platform, TikTok has drawbacks when used for eCommerce or retail. Her are five disadvantages of using TikTok for business. 1. Content format limitation TikTok has content format limitations. TikTok only allows users to post videos, with a maximum of 10 minutes. Although enough for some, this can limit the content of some businesses. Moreover, video content format is not accessible compared to other forms such as blogs or photos. Marketers and social media users must strategies, create scripts, take videos, and edit to create just content. 2. Audience is not focused As mentioned earlier, the audience of TikTok is very diverse and not focused on one topic, which makes it problematic for brands to advertise on the platform. The algorithm of TikTok for eCommerce is random. Your videos can show up on any kind of user’s “For You” feed. 3. Complicated production TikTok is much more complicated than other social media apps like Instagram, Snapchat, and Facebook. While you can simply post videos on TikTok, sometimes, this is not enough. Contents on TikTok for eCommerce sometimes require extensive production for it to be interactive. Videos must be high quality and shareable in a way that will attract engagements and conversions. 4. Ads can be expensive TikTok ads are expensive. The cost per Mille (CPM) of TikTok ads starts at $10 (cost per 1000 views). Likewise, some businesses spend a minimum of $500 on a

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digital marketing certification

Digital Marketing Certification You Should Take in 2023

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Digital marketing is one of the top growing industries worldwide. With the advent of technology and the internet, many businesses have been using digital marketing to remain competitive, advertise their goods, and promote their company. This is why digital marketing demands have also been growing steadily. In fact, according to Web Trainings, the Australian Market for digital marketing talents has been experiencing scarcity for about 30% of its demand. So, if you plan on having a long-term career in this field, this article is for you. This article tacks the top 10 digital marketing certifications by various institutions worldwide. What is Digital Marketing? Before discussing the top digital marketing courses, we must first understand the basics. Thus, digital marketing uses digital tools to promote products, services, or brands. Marketers can use it for various activities like advertising, social media marketing, email marketing, and web design. Digital marketers use many different tools to measure the effectiveness of their campaigns. They track things like how long someone spends on a website or if they click on an ad. 10 Must-have Digital Marketing Courses for Marketers The internet offers vast resources to learn digital marketing and its fundamentals. And while this is an excellent option to upskill your skill, having a certification is more likely to help you in your job searching. We have compiled a list of the best online digital marketing courses to guide you. Likewise, here is a list of the top 10 digital marketing certifications you should have. 1. Google Digital Marketing & E-commerce Professional Certificate Google Digital Marketing & E-commerce Professional Certificate is a course offered by Google through the Coursera platform. In this program, students will learn digital marketing, e-commerce, and analytics essentials. Moreover, students taking this digital marketing certification will learn topics such as Search Engine Optimization, Google Analytics, and AdWords. This course is free for Coursera users and can be completed within six months. 2. HubSpot’s Digital Marketing Course: Get Certified in Digital Marketing HubSpot is a digital marketing company offering various products and services. One of the products is the HubSpot Digital Marketing Course. The course is designed for those who want to get certified in digital marketing. The course covers everything from social media to SEO, email, web analytics, and more. At the end of the program, there will be an exam to test your knowledge on these topics. Students need to score at least 80% to pass it. It is probably one of the best digital marketing certifications offered for FREE by HubSpot Academy. The course comprises nine lessons with 37 videos and 11 quizzes. You can complete this course for a total of 5 hours or less. 3. Digital Media & Marketing by Duke Univesity The Duke University Digital Media and Marketing Certification is a professional certificate program for students who want to learn more about digital media and marketing. The program is designed for working professionals, recent graduates, or those looking to make a career change. The digital marketing certification provides the knowledge and skills needed to succeed in the digital media industry. It is open to anyone interested in digital media, marketing, or both. The program includes self-paced with 12 courses (six core courses and six electives) offered through Duke University’s Fuqua School of Business. 4. Digital Marketing Specialization by University of Illinois at Urbana-Champaign Digital Marketing Specialization Certification is a certification program for digital marketing professionals. It is a specialization in the University of Illinois at Urbana-Champaign’s Master of Business Administration in Digital Marketing. The specialization program was launched in Fall 2017 and is the only one worldwide. The specialization is intended to provide students with specialized knowledge, skills, and abilities required to be successful managers, strategists, and practitioners in today’s digital marketing environment. The coursework includes 12 hours from four different areas: Digital Marketing Strategy, Online Advertising Strategies, Social Media Marketing Strategies, and Analytics for Digital Marketing. 5. Meta Certified Digital Marketing Associate The Meta Certified Digital Marketing Associate course is a comprehensive training on digital marketing. It helps students build a strong foundation of the skills and knowledge needed to succeed in this field. This digital marketing certification will help you learn how to use digital marketing channels such as social media, email marketing, search engine optimization, and content marketing to drive traffic to your website. 6. Google Analytics certification Google Analytics certification is essential for digital marketers who want to take their careers to the next level. The Google Analytics Individual Qualification (GAIQ) certification certifies individuals as qualified professionals in Google Analytics. The GAIQ exam tests individuals on how to use Google Analytics and applies this knowledge to real-world scenarios. The GAIQ exam consists of 75 multiple-choice questions and must be completed in 90 minutes. You can study for the exam using the official GAIQ preparation guide or by taking a course from an authorized training partner. 7. Harvard Digital Marketing Strategy The Harvard Digital Marketing Strategy Certification is a certificate program that teaches you how to use digital marketing tools and techniques to achieve measurable results. This digital marketing certification is perfect for marketers who want to learn how to use digital marketing channels to generate more leads and sales. 8. LinkedIn’s Become a Digital Marketing Specialist LinkedIn has been in the news for a while now. They have been expanding their services and adding new features to their platform. They recently announced launching a new certification program to help people become digital marketing specialists. This program comprises 11 courses with 19 hours worth of content. In this course, students can upskill their analytical and tactical skills in marketing and help their business grow through digital marketing, planning, content strategy, SEO, and analytics. 9. American Marketing Association (AMA) Digital Marketing Certification AMA Digital Marketing Certification is a certification by the American Marketing Association designed to help individuals in the digital marketing industry. The certificate will help them gain a competitive edge and grow their career. Furthermore, this digital marketing certification provides an opportunity

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digital marketing books

10 Books Digital Marketers Should Read

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For years, digital marketing has been one of the most popular and most explored industries of businesses. Over the years, this concept has revolutionized how business advertise their company and communicate with their customers – often blended with technology and traditional marketing. It has introduced us to SEO, social media, and content marketing methods. However, learning digital marketing is not easy. It requires multiple and precise steps, strategies, and trends to follow for it to be effective. And while there are many online resources, learning from an entire course of data or books is still the best way to learn about digital marketing. This article will tackle the industry’s top 10 digital marketing books. In this article, you will find a summary of each book, its author, and an online link. 1. Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth In this digital marketing book, Simon Kingsnorth discusses creating an integrated online marketing approach. He talks about integrating digital marketing with other marketing channels and how marketers can use it to generate more sales. The author starts by defining the term ‘integrated approach’ and then discusses what it means for digital marketers. He then talks about how digital marketers can integrate their work with other marketing channels like SEO, PPC, email marketing, etc. The author also discusses how an integrated approach can help generate more sales for a company. 2. SEO For Beginners: An Introduction to SEO Basics by SEJ SEO for Beginners by Search Engine Journal is one of the advanced digital marketing books available to marketers. It tackles SEO basics and how you can utilize it to improve your website. This book talks about how SEO has evolved over the years and how it is now more important than ever to implement. It also discourses some of the most important things that need to be done to ensure a site is optimized for search engines. The book is a brilliant overview of the world of SEO. It teaches the basics of this field, such as how search engines work, what users expect from them, and how search engines rank pages. 3. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley Everybody Writes an excellent guide for improving content writing skills. It provides a wealth of information on how to write more persuasively and creatively. This digital marketing book starts with the basics of writing, such as finding your voice, sentence structure, and word choice. It then moves on to more advanced topics like SEO, keyword research, and social media optimization. Likewise, the author shares valuable insights about marketing your content and managing your own time as a writer. The book is filled with inventive training to help you become a better writer by developing your skills in different areas – from storytelling to video scripts. It also offers advice on how to build an audience for yourself and use it for marketing purposes. 4. The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil The End of Marketing by Carlos Gil is a social media digital marketing book that focuses on how to humanize your brand in the age of social media and AI. The book offers a new perspective on connecting with your customers through empathy, storytelling, and authenticity. Likewise, it introduces marketing and what it means in today’s digital age. It also discusses social media’s effect on marketing and how marketers can use artificial intelligence for marketing purposes 5. Mastering Google Adwords by Noah Gray Noah Gray, a Google Adwords expert, has written a digital marketing book on the subject that is informative and engaging. It’s a must-read for everybody who wants to learn about Google Adwords and its nuances. Mastering Google Adwords is an insightful read on advertising through Google. The author not only talks about the basics of advertising but also delves into the intricacies of this powerful platform. This digital marketing book is a must-read for anyone who wants to learn about Google Adwords and its nuances. 6. Best on Branding: Building a StoryBrand by Donald Miller Donald Miller’s story is an inspiring one. He started as a pastor, but he soon realized that his true calling was in marketing. That’s when he founded his company, StoryBrand, a consulting firm that helps brands tell their stories better. Miller has written a digital marketing book on branding and storytelling called “Building a StoryBrand” This book is about creating your brand and making your company stand out from the others. 7. Scientific Advertising by Claude Hopkins Scientific Advertising is a digital marketing book written by Claude Hopkins, a pioneer in the advertising industry. He founded one of the first marketing agencies and pioneered many techniques today. This book is divided into three parts: 1) The Psychology of Advertising, 2) The Technique of Scientific Advertising 3) The Practice of Scientific Advertising. The first part explains how to use psychology to persuade people to buy products or services. It includes understanding how people think and react to stimuli such as words or images. The second part discusses the scientific advertising technique, which studies human nature and behavior to create advertisements that will be successful with most people. The third part talks about the practice of scientific advertising, which is all about putting theory into practice. 8. Lean Analytics by Benjamin Yoskovitz and Alistair Croll Lean Analytics is a digital marketing book measuring and managing data to build successful digital products. If you are part of product development, this book will help you understand which metrics are the most important for your success and how to collect them. The book covers two main topics: first, what data can tell you about your product, and second, how to use that data to improve your product. Lean Analytics is a practical guide for anyone who wants to succeed by using data. 9. Top of Mind by John Hall John Hall is one of

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copywriting techniques you need to focus on in 2022

Copywriting Techniques that You Need to Focus On

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Copywriting is the art of creating compelling, persuasive, and helpful text for the web, print, and other digital media. It can be a difficult skill to master, but it’s essential for any business that wants to communicate its message effectively. Effective copywriting can help increase website traffic and sales, and can even help a company win awards. Copywriting can be split into two categories: persuasive writing and descriptive writing. Persuasive writing is used to influence a reader to take a particular action, such as buying a product or signing up for a service. Descriptive writing is used to paint a picture in the reader’s mind, such as describing an experience or explaining a concept. Copywriters must be able to understand the target audience they’re writing for and find ways to connect with them on a personal level. In this article, we’ll be taking a closer look at different business copywriting techniques for better conversions. So, buckle up as we delve into the art of selling your product or service without actually selling it. Write with your target audience in mind When you sit down to write, it’s important to keep your audience in mind. You need to consider what will interest them, what will hold their attention, and how you can communicate with them in a way that is both respectful and engaging. There are a few different techniques you can use to help you write for your target audience. One is to imagine yourself in their shoes. What would interest you? What would make you want to keep reading? Another technique is to cater your content to their needs. Think about what they’re looking for, and give it to them straight. Be clear and concise, and avoid bombarding them with too much information at once. Finally, it’s important to be respectful of your audience. Address them on their level, using language that they will understand. Present important information at the beginning and end of your copy The serial positioning effect is one of the most effective copywriting techniques. It is based on the idea that people remember the first and last things that they read in a text. This means that you should put the most important information at the beginning and end of your message. You can use the serial positioning effect to create a powerful headline. The first sentence should be eye-catching and interesting, while the last sentence should summarize the main point of your message. You can also use it to create a strong closing argument. The last sentence should leave the reader with a clear understanding of what you want them to do. Utilize the “So What” formula One of the most common techniques used in copywriting is the “so what” formula. This formula can be used to create a persuasive argument by highlighting the benefits of taking action.  For example, imagine you are trying to sell a product that cleans your car. You could use the so what formula like this: “So what? Your car will look clean and shiny after using our product.” The benefits of using the product are clear. It will make your car look cleaner and shinier.  The “so what” formula can also be used to answer objections that potential customers might have. It is important to be clear about the benefits of the product or service. It is also crucial to be concise and make sure that each point is relevant to the reader. By thinking about what the reader wants and needs, you can make content that is more convincing and effective. Make use of FOMO At the heart of it, copywriting is the art of persuasion. You are trying to convince someone to do something–buy a product, sign up for a service, or even just read your content. And one of the most powerful tools at your disposal is fear of missing out or FOMO. FOMO is a very real phenomenon. It’s the fear of not being a part of something that’s important, or worse, the fear of being left out completely. And it’s a very strong motivator. You can use FOMO in your copywriting to create a sense of urgency and encourage people to take action. For example, you could say, “Don’t miss out on this incredible opportunity” or “Act now before it’s too late.” Another phrase that is often used with this method is “while supplies last,” which makes the customer feel like they need to act right away. Use FOMO to add urgency to your content. Incorporate the latest trends Copywriting is all about being in tune with the latest trends. To remain competitive, you need to be able to write copy that speaks to your audience in a way that resonates. Here are a few tips for jumping on the latest trends: Pay attention to what’s happening in the world around you. Keep an eye on the news, and watch for emerging trends in fashion, lifestyle, and technology. Get creative. Don’t be afraid to experiment with new styles and formats. Try combining different elements to create something fresh and original. Stay up-to-date with the latest jargon and slang. Use words and phrases that your audience is likely to be using themselves. Be aware of your tone and style. Be genuine, honest, and sincere. Use words that your customer is likely to understand. Make sure that you are setting the right tone for your brand. The tone should be consistent and clear throughout all of your marketing materials–whether it’s a newsletter, an email campaign, or a website.  Cite sources and use expert quotes for credibility Credibility is key in copywriting. When you write, you want to make sure that your readers trust what you have to say. There are a few techniques you can use to make your content more credible:  Use statistics and expert quotes. Back up your points with numbers or quotes from experts in the field. This will help to convince your readers that you know what you’re talking about. 

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Why does Social Media Posting Time Matter in 2022?

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Social media is a massive part of our lives. It’s not just the site we go to for memes and funny videos, but it’s also a place where you can interact with your friends and family and find out what’s happening worldwide. In fact, according to Statista, in 2022, 4.26 billion users will be using social media worldwide. So, it’s undeniable that marketers should use social media in every business to promote their products or even get the word out there. However, using social media as a promotion tool is not that easy. It would help if you did a lot of planning, researching, and executing. And one of the most crucial characteristics is time to the perfect time to post on social media. There are different opinions about this, and many studies have been done on the topic. Thus, this article will explore the different views about social media posting schedules and what has been found in studies on this topic. After reading this article, you should be able to decide for yourself when it is best to post on social media. Why does Social Media Posting Time Matter? As the introduction mentions, social media is an important marketing tool for businesses. It helps you promote your brand and reach out to a broader audience. Moreover, if you optimize your strategy, you can maximise its potential. When it comes to posting on social media, timing can be everything. It can make or break your engagement rates and, ultimately, your success as a business. The right time of day for posting content can have a significant contribution to the success of your social media marketing strategy. As such, below are some reasons why social media posting schedules matter: 1. Helps promote your brand to maximise your content reach and engagements As mentioned earlier,  the time when you post on social media is also significant because it can help you get more attention and clicks. It’s important to know when most of the audience is online so that you can post at the most suitable time. For example, when you post at the right time, you have a higher chance of getting more engagement and shares. It also increases your chances of being found on the result pages. Moreover, it allows you to reach out to new audiences. 2. It determines where your content appears on their feed Many factors contribute to this, but one of the most important ones is when you post your content. It is widely accepted that posting at the right time can help you get more exposure on social media. People tend to scroll through their feed in a specific order, and if your post doesn’t appear in their feed for some reason, they may never see it. Likewise, you first need to find out what time zone your target audience is in because this will determine when they will be scrolling through their feeds. 3. Helps you organize your content The thing is that social media is not only something you use to share content, but it’s also something that can consume a lot of time if you don’t take care of it. And while you can use a bunch of social media tools to automate some tasks, it does not take much from your planning. Likewise, one way is to set up a posting schedule for yourself. This way, you know exactly when and what marketers will post content on each platform, which will help with organization and productivity. What are the top times to post on Social Media? The best time to post is not always clear-cut, but there are a few factors that you can consider when deciding what the best time to post is for your business. The most crucial factor in determining when you should post on social media is who your target audience is. It’s also important to know when people are most active so that they are not distracted by other posts when they may be more likely to engage with your content. For example, if you are targeting mothers, posting at 10 am would be more effective than posting at 10 pm because that’s when they’re more likely to be scrolling through their feeds. In addition, it’s essential to consider where your target audience lives and their work hours. For example, posting in the morning would be the best option if you target Europeans who work from 9 am – 5 pm. You can target those scrolling through social media on their way to work. Moreover, time zones are another essential factor in determining what time to post on social media. Sometimes, those who handle social media are in different time zones than the target market. Likewise, here is the general best time to post on social media per platform: 1. Best time to post on Facebook Facebook has been a popular social media networking site for years. It allows people to connect with friends and family and share photos, videos, and other content. While many business owners have leveraged their digital marketing campaigns through Facebook, there is no perfect time for posting on the platform. The platform’s algorithm follows the interest of each user and their habits. Still, here are the overall social media posting schedules for Facebook: An adequate time to post on Facebook is usually in the morning (6 – 8 am) and the afternoon (2 – 5 pm). People are most likely to be scrolling on their social media accounts. However, suppose you are posting something that requires longer attention, like company announcements or video. In that case, it’s better to post at night. Sunday is the worst day to post on Facebook for B2B campaigns, according to Statusbrew. It is considered that Sunday receives the lowest interaction rate. 2. Best time to post on Instagram Instagram is a social networking platform that allows users to share their pictures and videos publicly or privately. Through this platform, users can upload pictures and

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What Is Branding, and Why Is It Important for Your Business?

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1. Generates new customers One importance of branding in business is that it helps generate new customers. Branding creates a unique name and image for a product, service, or company. And when done appropriately, it can help develop new customers and make your company more recognizable. Branding helps a company stand out in the marketplace. It is the key to generating new customers and offers them a sense of familiarity. A brand is a symbol that represents the company and its products. Suppose the brand should be unique and easily recognizable. In that case, people can identify it quickly and associate it with your company’s products or services. A strong brand will also help generate new customers by creating a sense of familiarity when they see it in different places like billboards, logos, or commercials. 2. Increases business value Branding is creating a name, symbol, slogan, and other distinguishing features that identify one’s products or services and differentiate them from competitors. Likewise, another importance of branding is that it provides a sense of identity to the customer and makes it easier for them to remember your company. It has been found that brands increase the value of a business by adding an emotional attachment to the product or service. Consumers are more likely to trust a brand than an unknown entity. The more trust consumers have in a brand, the higher their willingness to buy its products or services. And it’s not just for buyers either. According to Global Banking and Finance, 82% of investors believe that brand strength and name recognition are more important in guiding their investment decisions. 3. Improve advertising Brand awareness is a crucial factor in advertising. Likewise, branding is vital to a company’s success in advertising because it can help sell its product and make them recognizable. Brands sell products, and they are what make a company recognizable. To be successful in advertising, you must have a strong brand identity. For example, if people know about the brand, they are more likely to buy it. Business owners can achieve this awareness through different methods such as advertising or word-of-mouth communication. 4. Inspires employee As mentioned earlier, branding aims to create a name and image for the company that will distinguish it from its competitors and makes it desirable to potential customers. It is similar to employees and potential candidates. When a brand has a good reputation, it attracts well-informed and enthusiastic candidates to your job posting. Likewise, good branding can give employees a sense of purpose and pride in their company. It provides them a competitive advantage in their career, having a reputable employer brand to work from. In addition, branding can help create strong company culture. 5. Improves company recognition Another importance of branding is that it helps in increasing customer loyalty and recognition. A strong brand can be precious for any company, as it will improve their honor from their customers. Branding is not just logos and slogans. It involves all aspects of a company’s communications with its customers: packaging, advertising, signage, customer service, employee uniforms, etc. This is an essential part of any company’s marketing strategy. 6. Keeps reputation and trust One more importance of branding is that it helps companies maintain their reputation and build trust with their customers. It can make a company stand out from its competitors and create a memorable image. Companies can use branding to build trust by showing their authentic values. They can also boost brand confidence and trust by delivering their stated benefits and products and staying true to their mission and core values. 7. Creates customer loyalty and retention Branding creates loyal customers by making them feel like part of something. In fact, according to Invesp, 59% of shoppers prefer to buy new products from the brands they trust. It makes them feel like they belong in the company and that they are doing something meaningful. Similarly, a brand is a promise, and it is essential to keep this promise as much as possible. This means that the company needs to provide good customer service, be transparent about its practices, and have a strong product or service. How to start your company branding? There are many ways to position your brand and establish a company’s position in the market relative to its competitors. Here are some branding guides to start with. 1. Pick your company’s focus and personality The first step to start your branding is to identify the focus of your company. It can be anything from a niche, product, or service. It will help you define your company’s personality and decide what kind of target audience you want to reach out to. After deciding on the focus, you need to pick the right color palette for your branding. A color palette should be cohesive, and it should reflect the personality of your brand. Remember that colors are powerful tools, and they can trigger different emotions in people. 2. Find Your Target Audience The next step to building a successful brand is to find your target audience. There are many ways to do this, but understanding what they want and need is the most effective way. You can identify their needs and wants and their values, beliefs, and attitudes. Additionally, you can find your target audience by determining their lifestyle. For example, suppose you have a product for mothers with young children. In that case, you want to know what activities they participate in regularly or what they usually watch on the TV. Think about their interest. Understanding your target audience will help you know your focus on branding. 3. Build a strong connection with your consumers One of them is to build a solid emotional connection with customers. It is done by telling stories about your business and creating an emotional connection with your customers. Furthermore, building a solid dynamic relationship with customers will help you differentiate yourself from competitors and make it easier to stand out. 4. Launch your digital

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tiktok for business

Why You Should Use Tiktok for Business in 2022

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1. A More Comprehensive Range of Exposure Many businesses found triumph on TikTok for business not because of its unique posting features but its incredible Algorithm and exposure. TikTok will provide your commerce access to an audience that other platforms don’t have. It is home to a diverse number of audiences. Many users came from different countries, backgrounds, and even several generations. Everyone uses TikTok – from Gen Z, Millenials, Gen X, and even Baby boomers. It is available in 150 countries and 75 different languages. And for most businesses, the more exposure your brands have, the better. You can even use TikTok to improve your overall brand awareness. You can relate stories to people or showcase your products or services on the video. 2. New Marketing and New Algorithm TikTok’s Algorithm works differently from other social media networks. And although TikTok does not publicly announce how its Algorithm works like Facebook or Twitter, most users have a decent understanding of how it works. This social media network’s Algorithm ranks videos to their videos based on various factors such as Comments, Shares, Likes, Completions, and rewatches. Basically, its Algorithm assigns “points on videos” based on the mentioned metrics. And the more engagement the video reaches, the more it will be shown to larger audiences. However, TikTok has recently implemented a new algorithm reflecting on its “For You Feed” This feed echoes a slightly different algorithm. The system shows content to users based on a combination of factors such as interests or the contents of other creators you watched before. So how does this Algorithm relate to marketing? Basically, TikTok for business provides an avenue for marketers to connect with a broader audience and promote their brand. 3. Great for Recruiting Talents As mentioned earlier, TikTok lets businesses share creative, fun, and relatable video with its consumer. It helps them stand out amongst the market and builds their credibility and reputation to people. But another reason why use TikTok for business is that most companies are now using it for recruitment purposes. Moreover, you can share employer branding too by simply showing potential candidates that your company is a great place to work for. Show content representing great opportunities in your company and what benefits they can get. You can do this by presenting new hire kits, sharing company fun activities, or even simple day-to-day life as an employee in your company. 4. Learn about the Latest Trends Even when TikTok only started as a platform to lip-sync and dance, it has evolved into showcasing new trends and endless ideas. As mentioned earlier, Tiktok for business has long since implemented a new algorithm that gives users trending videos based on their interests. This makes it easier for users to find new relative content to their industry, brand, or interests. The For You Feed offers never-ending ideas, trends, or concepts relevant in today’s time and can help you keep up with the industry. The best part is TikTok has a feature that makes it easier for you to come back to it later. You can either save the video on your phone or simply like the video. It will show on your selected videos on your profile. 5. Tap into Younger Audiences While it is true that TikTok is used by various age groups, it is still used mainly by the younger generation, such as Gen Z and Millennials. According to YPulse Survey, over half of Gen Z consumers are now on TikTok. That’s about 46 points increase from 2019 to 2021. And why is this a great thing? Mostly, the latest “big thing” is made by this generation. Tiktok for business is a great tool to indicate which marketing trend can be effective and top the younger generation. How to start your TikTok Business Channel? If you are planning to tap your marketing team to create a TikTok for a business account, you can use the guide below to start your strategy: 1. Create a Branded Channel To start your account, you first need to create a brand for your page by experimenting with various content types and seeing which one works well. Most content can be made on a minimal budget using your phone. Posting your corporate brand messaging won’t simply work on TikTok. You need to create ways to impactfully engage users with your content. As such, plan out content that resonates with your target audience and use the platform’s features such as effects, editing tools, filters, and more. You can even look at trending content or hashtags related to your brand and see which gets the most views. 2. Define your audience As said earlier, TikTok is a platform for everyone. And besides, audience type is not only divided by its age group. When targeting audiences, there are many other things to consider, like their interest, traits, and even gender. Below are some essential concepts that can help you paint a picture of what people would most likely convert into a customer: Gender – This might look unimportant to most. But if your company is selling feminine products, it’s essential to specify your target gender. Location – Where does an ideal customer live? Are you catering to people near your shop? Which country can your product reach? You need to identify areas for the coverage of your content. Interest – This is important as your content will most likely revolve around the audience’s interest. Research your current customers’ interests, hobbies, or passions and get ideas of what your potential customers want to see. Industry – Deciding which industry your audience is in is essential. It might not be as relevant for eCommerce companies. But for other B2B catering businesses, this might be necessary. Current Issues faced – This information can help you create content unique to other accounts. This can also encourage potential customers to relate to your product to address their problems. 3. Maximize the data and insights Data and analytics are like water during a

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