digital marketing

Social Media Analytics

Social Media Analytics: Tools and Techniques

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Imagine unlocking the secret formula to creating viral content, boosting engagement, and staying one step ahead of your competition—all from the data already at your fingertips. That’s the power of social media analytics. Social media analytics offers a powerful way to understand your audience, fine-tune your content strategy, and make every post count. Every like, comment, and share holds valuable insights that can transform how you connect with your followers. This guide will walk you through essential tools and techniques, empowering you to harness the power of analytics and turn data into actionable strategies for sustainable business growth. What is Social Media Analytics? Social media analytics involves collecting and analysing data from social media platforms to understand and optimise how content performs on these channels. It helps businesses, marketers, and content creators make informed decisions about their social media strategies by providing insights into various aspects of social media engagement.  Why Should You Have Social Media Analytics? Having social media analytics is essential for any business or organisation looking to maximise the impact of its social media efforts. Here’s why integrating analytics into your social media strategy is crucial: Measure Performance. Social media analytics help you track the performance of your content. You can identify what resonates with your audience and adjust your strategy accordingly. Understand Your Audience. Analytics provide insights into your audience’s demographics, preferences, and behavior. This allows you to create targeted campaigns that speak directly to your audience’s needs and interests. Optimise ROI. Social media analytics can help you allocate your budget more effectively and maximise your return on investment. Enhance Content Strategy. Analytics reveal which types of posts perform best. This information is invaluable for refining your content strategy and ensuring consistent engagement. Monitor Competitors. Social media analytics often include tools for competitor analysis. Thus, you can identify gaps in your strategy and areas for improvement. Track Trends and Spot Opportunities. Keeping an eye on trending topics and hashtags through analytics allows you to join conversations at the right time, increasing visibility and relevance. Improve Decision-Making. Data-driven insights reduce guesswork, enabling you to make informed decisions about your social media marketing efforts. Monitor Campaign Effectiveness. Social media analytics help you track ad performance in real time if you run paid ads. This ensures you can tweak campaigns to get better results. Demonstrate Value. For marketers, analytics provide tangible evidence of success. You can showcase metrics to stakeholders or clients to justify strategies and budgets. Stay Ahead of the Algorithm. Social media platforms frequently update their algorithms. Analytics help you adapt by showing how algorithm changes impact your posts, allowing you to tweak strategies and maintain visibility. 9 Essential Tools for Social Media Analytics As discussed above, social media analytics tools are indispensable for marketers aiming to gauge the success of their campaigns, understand their audience, and refine their strategies. However, the range of tools available can serve various needs and expertise levels. For beginners, learning these tools could be difficult. Thus, you need to find the perfect tool to make analytics easier. That said, here’s a breakdown of nine essential social media analytics tools, categorised by user proficiency: Beginner-Friendly Tools Here are three beginner-friendly social media analytics tools that are ideal for those just starting out in managing and understanding their social media performance: 1. Hootsuite Insights Hootsuite Insights is part of Hootsuite’s broader social media management suite. It offers a user-friendly interface designed for beginners and presents an all-in-one dashboard that tracks metrics across various platforms like Facebook, Twitter, Instagram, and LinkedIn.  Features: Real-time updates on social media mentions and conversations. Detailed sentiment analysis to gauge the tone of the content about your brand. Customisable reports that can be automated to save time and effort. Key performance indicators such as reach, engagement rates, and audience growth. Best For: This social media analytics tool is perfect for small to medium-sized business owners and marketers who oversee multiple social channels and require a comprehensive tool to track and respond to social dynamics. Pricing: Hootsuite offers several plans, starting with the Professional plan at AUD $76 per month, including basic analytics. The Team plan at AUD $278 per month provides more advanced analytics and additional team collaboration features. 2. Buffer Analyse Buffer Analyse is Buffer’s analytics platform, providing streamlined and straightforward analytics. It’s designed with beginners in mind, focusing on clear visual reports and essential metrics like engagement data, campaign results, and audience growth. Features: Insightful reports on post-performance include metrics such as likes, shares, comments, and overall engagement. Audience demographics and growth analysis to better understand and expand your follower base. Recommendations for optimal posting times based on historical engagement data. Ability to compare data across different time frames to assess campaign effectiveness. Best for: Entrepreneurs and marketers who need a simple tool for analytics and effective social media management (posting and scheduling). Pricing: Buffer offers FREE plans. However, the analytic features are only available in their ESSENTIALS plan, which starts at $5 per month. For more advanced features, the Premium plan is available at $10 per month or $1000 if you are an agency. 3. Google Analytics Google Analytics is a robust tool that offers extensive data on web traffic and user interactions. It is useful for tracking how social media campaigns drive traffic to your website. Although it can be complex, Google offers resources and tutorials to help beginners get started. Features: Detailed reports on website traffic sources, including direct navigation, search engines, and social media referrals. User behavior analytics include how long visitors stay on your site and their actions. Conversion tracking measures the effectiveness of social media campaigns in achieving specific goals like sales, sign-ups, or other actions. Ability to set up custom goals and funnels to track user journeys from social media. Best For: Suitable for businesses of all sizes that want to integrate their social media efforts with broader digital marketing strategies to understand ROI. Pricing: Google Analytics offers a free version, which is quite comprehensive for most users. For

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SEO

Cultivating Online Presence  for Leading Australian-Owned Chinese Herbal Dispensary

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Flexisource IT joined forces with a leading Australian-owned dispensary renowned for its premium-quality, affordable Chinese herbal products and formulas. Together, we aimed to cultivate a flourishing online presence to better serve their customers and amplify their brand within the Australian herbal market. About Our Client This esteemed dispensary boasts over a decade of experience, meticulously upholding the highest standards in Chinese herbal products and dispensing practices. They are passionate about providing accessible, high-quality products for medical professionals and consumers, adhering to strict Good Manufacturing Practices (GMP) throughout their operations.  Their dedication to excellence and commitment to traditional Chinese medicine has solidified their position as a leader in the Australian herbal landscape. Business Challenges The client identified website limitations hindering customer experience. User feedback revealed issues that needed immediate attention. Our team also discovered technical problems like broken links and a lack of SEO optimisation.  Additionally, the website’s security could be improved. These shortcomings created a digital disconnect, preventing the dispensary from reaching its full potential and effectively serving its customer base. Flexisource IT’s Approach Recognising the need for a comprehensive solution, the client entrusted Flexisource IT’s expertise in digital marketing.  Our SEO specialist conducted a thorough website audit, pinpointing areas for improvement beyond the initial concerns raised. We focus on technical fixes and have crafted a holistic SEO strategy to elevate the dispensary’s online visibility and user experience. Likewise, we use a multifaceted approach which includes: Google Analytics Integration. We installed and configured Google Analytics on their website to track website traffic, user behaviour, and key performance indicators (KPIs). In-depth Keyword Research. We conducted relevant keyword research with high search volume and low competition to target potential customers searching for Chinese herbal products and information. On-Page Optimisation. Following the keyword research, we strategically integrated targeted keywords, meta descriptions, and title tags throughout each webpage to improve search engine ranking and user experience. Broken Link Repair. Our SEO Specialist fixed any non-functional links that could frustrate users and hinder website crawlability by search engines. Page Speed Optimisation. Our talent implemented strategies to improve website loading speed for a faster, more user-friendly experience. Aside from this, we maintained open communication throughout the project, ensuring client approval for each step. Our SEO Specialist effectively explained the technical aspects of the solutions and their tangible benefits for the dispensary. This transparent approach built trust, allowing the client to provide the necessary website access. Results Our implemented solutions resulted in impressive improvement within a month. The website now functions seamlessly, delivering a positive user experience that engages customers. Likewise, our client’s website is slowly ranking in search results, attracting new customers and expanding their reach.  Flexisource IT also remains in contact with our client to address future website issues and ensure that their online presence continues thriving. On another note, we recommended leveraging social media marketing and creating regular, engaging content to strengthen the dispensary’s online brand further. Partner with Flexisource IT Today!  Flexisource IT is your number one source of a dedicated team of digital marketing experts. We offer flexible solutions tailored to your needs, providing the expertise and talent necessary for success. Our team of marketing professionals utilises best practices and Agile project management to deliver consistent, high-quality results on time. We are passionate about helping businesses like yours flourish online. Let Flexisource IT be your partner in optimising your online presence and reaching new heights in the Australian market. Contact us today for a free consultation and discuss how we can help your business thrive.

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Branding for startups

The Power of Branding: Creating a Strong Identity for Your Startup

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You’ve decided to take the plunge into the exciting world of startups – congrats! Now, picture this: You’ve got this incredible idea just waiting to change the game. But how do you ensure your startup stands out in a sea of competitors? That’s where the magic of branding comes in. In this article, we will dive deep into the power of branding and how it can help you create a strong identity for your startup. So, let’s get ready to unleash the full potential of your branding for startups. What is Branding? Before jumping right into the core of this article, it is first essential to know “what is branding?” Take it this way. Imagine you’re at a crowded marketplace. There are stalls everywhere, each selling similar items. Now, how do you decide which stall to visit? Maybe it’s the one with the colourful sign that catches your eye or the one you’ve heard good things about from friends. That’s essentially what branding is all about. Branding is the process of creating a unique identity and story for your business or product that makes it stand out from the competition. It helps you connect with your customers emotionally and build trust and loyalty. It’s the logo, the colours, the fonts they use, the tone of their advertisements, and even the feelings and associations they evoke in people’s minds when they think about them. So, in a nutshell, branding is the art of making a memorable impression and building a solid connection with your audience. It makes you stand out in a crowded marketplace and leaves a lasting impact on people’s minds. What is the Importance of branding for startup businesses? As a new business, startups must stand out in the sea of competition. However, this may be challenging as many other companies are doing something like your business. This is where branding can save the day. With that said, here are several reasons why branding is crucial for startup businesses: Differentiation. First off, branding for startups helps you stand out from the crowd. It allows businesses to discover a unique identity and distinguish themselves from similar companies. And that’s key because you want people to remember you, not just blend in with everyone else. Building Trust. A strong brand inspires trust and credibility among consumers. People are likelier to buy from a trusted brand, especially when you’re just starting. With that said, startups need to establish trust quickly to attract customers, and a well-crafted brand can help convey professionalism and reliability. Attracting Customers. Good branding isn’t just about looking pretty—it’s about connecting with your audience on a deeper level. Effective branding for startups attracts customers by creating emotional connections and resonating with their values and preferences. It helps startups attract their target audience and encourages repeat business. Value Perception. Branding influences how customers perceive the value of products or services offered by a startup. A strong brand can command higher prices and create a perception of quality and prestige. Facilitating Growth. As startups grow, branding provides a solid foundation for expansion. A well-defined brand strategy helps maintain consistency across different channels and markets. Competitive Advantage. Branding can be a significant advantage in competitive markets. It helps startups effectively communicate their unique selling points and stay top-of-mind among consumers. Investor Appeal. Investors love a good brand story. For startups seeking funding, a strong brand can make them more attractive to investors. A compelling brand story can instil confidence in potential investors. 5 Elements of Strong Branding Identity Let’s break down the five elements of a strong branding identity for startups: Logo and visual identity Visuals are your business’s face — it’s what people see first and remember. This is the most visible and recognizable aspect of your brand. It includes your logo, colour palette, typography, imagery, and other design elements that convey your brand’s personality and style. With that said, a great logo and visual identity should be unique, memorable, consistent, and aligned with your brand’s purpose, mission, and values. It should also have consistent visual elements like colours, fonts, and design style to help create strong and recognizable branding for startups. Mission, Vision, and Values Mission, Vision, and Values are the guiding principles that drive your startup. Basically, it defines what you do, why you do it, and how you do it. Your mission is your specific goal or objective, your vision is your long-term aspiration or impact, and your values are your guiding principles or beliefs. With that said, branding for startups should have a clear and compelling mission, vision, and values that inspire your team, attract your customers, and differentiate you from your competitors. It should also help establish your brand’s identity and build customer trust. Unique Selling Point (USP) What sets your startup apart from the competition? Your Unique Selling Point. USP makes your brand, product, or service different and better than the alternatives. It could be a unique feature, a different approach, or a specific benefit only you offer. Highlighting your USP helps attract customers who resonate with what makes you unique. This is what makes you special. Your USP should highlight your key benefits, features, or advantages that solve your customers’ problems or needs. Likewise, a strong USP should be relevant, specific, and credible. Compelling brand story Every startup has a story, right? How it started, why it exists, and where it’s headed. A brand story is essential as it connects your brand with your audience. It tells the story of who you are, where you came from, what you stand for, and where you are going. Likewise, a compelling brand story should be authentic, engaging, and emotional. It should also showcase your brand’s personality, values, and mission. Moreover, it should also not only engage customers but also create an emotional connection with your audience. Target Audience and Market Research Understanding your target audience and market is critical to effective branding for startups. With that said, always conduct audience and market research. Marketers should

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4 Ps of marketing

4 Ps of Marketing: What Are They and How Do You Use Them?

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The 4 Ps of marketing are key elements used to market your brand’s products and services. These are used to develop effective marketing plans and strategies that appeal much better to the targeted audience. To make it easier, we are sharing the digital marketing mix you need to know and how to implement this to sell your goods. What are the 4 Ps of marketing? First things first, let us start with understanding what the 4 Ps of marketing mean: Product This refers to the object, goods, or services you are marketing and selling. To do that, you need to know it from inside and out. An example of this is the Flexisourcing services that Flexisource IT provides for our customers.  This means you understand the full capabilities and specifications of your product. Beyond that, you should also understand how users relate to your products and how they compare to your competitor’s products. While you have invested a lot of time and money in product development, remember that a marketing perspective for your product requires a different approach. As such, you must have a clear understanding of your product.  Price This is about the cost and the pricing structure of your goods and services. This has an impact on your marketing strategy and other aspects as well.  An example of this is the pricing structure Flexisource IT developed to cater to businesses in Australia effectively. Get in touch with us today if you want to learn about our prices. ​​To expound, pricing can influence the perception of your brand and how your audience will perceive and receive your product. Of course, it would be easier to set the price of your product in conjunction with marketing. This just makes it easier to create effective strategies and tactics.  Promotion Promotion is about directly communicating with the target audience and customer base. This involves figuring out how to tell your audience about your product.  In addition, this includes various digital marketing techniques like SEO, content marketing, social media advertising, email marketing, public relations campaigns, and media placement. That said, it is crucial to consider the messaging your audience responds to based on factors like market segmentation, demographics, and psychographics. Moreover, to get the best results, you should also consider the ideal time to communicate with them and how people usually interact with your brand. For example, Flexisource IT does promotions through SEO, PPC, and Social Media Marketing. Place This refers to where your product is available and where people can see you implement your marketing strategies. For example, for Flexisource IT, the place would be our website already.  That said, the place is more of a concept than an actual destination with regard to digital marketing. Basically, it is the medium you choose for promotions that serve as your digital storefront, where people see your products and services and associate them with your messaging. What are the benefits of the 4 Ps of Marketing? The importance of the 4 Ps of marketing is undeniable. This functions as a comprehensive framework that can help your business develop effective marketing strategies. As such, plenty of benefits come with it when it is done right.  Comprehensive Approach The 4 Ps of marketing cover every aspect, from product development to even sales. As such, this enables marketers to create a holistic approach to formulating their marketing strategies and tactics.  Customer-Focused The 4 Ps of marketing are essentially centred around the people’s needs, preferences, and desires—particularly the potential and paying customers. Applying these four gives you better insight into how to effectively serve your customers, which will help increase marketing ROI and grow the business.  Flexible The 4 Ps of marketing apply to all industries, regardless of niche, product, or service. So long as you have something to sell to a specific group, and some people are willing to pay for your goods, you can market it. Competitive Advantage Consolidating the basics, such as the 4 Ps of marketing, gives your business a foundational advantage, regardless of your industry. This is because you better understand how to communicate and serve your customers effectively.  With that said, it also makes it easier to identify which marketing trends apply to your business and marketing goals. This enables you to create a focus strategy that can potentially yield more results.  How to start using the 4 Ps of marketing to sell a product? Here, we are sharing a step-by-step guide on how to make the 4 Ps of marketing work to your advantage and effectively sell your products or service.  Identify which product or service to analyse  When developing a marketing mix, focusing on one product or service at a time is crucial. Even if your company offers a diverse range of products. This is because the messaging of each of your goods has a different messaging and function, and people interact with them differently as well. Analyse how a product meets the needs of customers  Your product must address particular customer needs in a transparent manner. For this part, list down all potential problems and pain points your customer experiences and how your product can solve these. This will help in the marketing strategy and messaging later on. Understand the places where your target audience shops  Knowing where most of your target audience shops ensure better reach. For digital marketing, identify the online platforms they frequent. This is also applicable if you have an e-commerce website since you can lead your potential customers through SEO, PPC, and social media marketing. Decide on a price for your product  This is where marketing search comes into play. The data you gather should include your customer base’s budget and spending habits. It will help you determine a proper valuation and create a pricing structure that appeals to your potential customers.  Formulate marketing messages to promote the product Once you have completed the aforementioned steps, you can now create marketing messages to promote your product. Here, you will develop concepts that will

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Facebook Business Page

Guide to Creating and Growing Your Facebook Business Page

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Facebook is one of the internet’s most used platforms, with monthly active users of around 2.9 billion as of 2022. That is why many businesses use Facebook to create a page to engage with clients and acquire new customers. However, handling a Facebook page is not a walk part. You can’t just create a Facebook page, post a picture and a capture and expect the leads to roll. So, how can you do it? This article will discuss the basics of creating a Facebook business page, from setting up the page to customizing it for maximum impact. We’ll also provide tips on ensuring your page looks professional and engaging. What is a Facebook Page, and Why Do You Need it? A Facebook page is a public profile that businesses, organizations, celebrities, and public figures can use to interact with their fans and followers. It allows companies to cost-effectively promote their products, build relationships, and engage them in meaningful conversations.  Likewise, a Facebook business page can help businesses reach a wide range of potential customers through sharing updates, photos, events, and other content with their followers. Thus, with a Facebook business page, businesses can post content, create ads, host events, and even sell products directly to their customers. Additionally, businesses can use analytics tools to measure the performance of their page and track progress over time. This allows customers to give feedback and ask questions directly on your page. Step By Step Guide to Making A Facebook Business Page As mentioned earlier, creating a Facebook business page is the perfect way for a company to reach customers and build relationships with them. With a few simple steps, you can make a helpful page that will help you promote your business and increase brand awareness. Here is how you create a Facebook page according to Meta: What to prepare? Own a Facebook profile. Your account is essential; you cannot create a page without understanding. In addition, your account serves as the owner and first admin of the page. Business category. When creating a page, you need to input your business type. Thus, it is essential to think about and evaluate your business and where it falls. Information about your business. Try to prepare elements including the organization’s name, address, location serviced, email, website, phone number, store hours, etc. Visual elements. You must also prepare files such as logos, images, and more for branding purposes. A clear set of goals and objectives. This will guide you on what kind of post you will create or which direction you aim for. How to Make a Page? First, log in to your account. Next, open the page selection and click “Create New Page.” Add your Page name and select your category. Then, add your page’s biography. This can be a short summary of your company or business. Next, click Create. What to set up after creating a page? Once you are done creating your page, it is time to optimise it. You must add some things to make your Facebook business page more enticing. Add information such as Website, Phone Number, Email, Address, and store hours. Then, add visuals, including your page’s profile picture and cover photo. Connect your Facebook business page to exciting accounts like WhatsApp, Instagram, and more. Try to invite friends to connect and like your page. 10 Tips on How to Grow Your Facebook Page Now that your page is ready, you must create an ideal and unique strategy to stand out. Here are some guidelines on how you can grow your Facebook business page. 1. Maintain an active community An active community is essential for any Facebook business page to be successful. It is a great way to keep users engaged with your brand while driving traffic and conversions. It helps build relationships, create conversations, and drive engagement. In addition, a strong community helps attract new followers, encourages interaction among members, and keeps the page alive with fresh content. Likewise, an active community can be a good source of valuable insights into customer preferences and behaviour. This can be used to tailor content or services accordingly. 2. Try Facebook ads Facebook Ads are a great way to promote your business page and quickly reach out to potential customers. With the right strategies, you can use Facebook Ads to increase your page’s visibility and engagement. Facebook ads allow you to target users based on their interests, age, location, and other criteria. You can target specific audiences with tailored ads, measure the effectiveness of your campaigns, and track conversions. This allows you to create highly targeted ad campaigns to reach the right individuals at the right time. 3. Go live Another way you can build your Facebook Business Page is through Facebook Live. It is a powerful marketing tool that enables users to broadcast live video content directly to their followers. This feature lets users connect with their audience in real time and share their experiences, stories, and more. Through Facebook Live, you can reach a wide range of people with the potential to engage them in meaningful conversations. It enables them to create engaging, interactive content that can be shared with many viewers. Likewise, it allows businesses to expand their reach and build customer relationships by providing an interactive platform for engagement. Moreover, it also allows businesses to get instant feedback from their viewers, which helps them tailor their content accordingly. Through Facebook Live, companies can also measure the success of their campaigns and find out what works best for them. 4. Engage with your audiences Engaging with audiences on Facebook is essential to any successful digital marketing strategy. It is critical to building a solid presence and growing your business. Engagement helps build customer relationships, create brand awareness, generate leads, drive conversions, and increase customer loyalty. In addition, by engaging with audiences, businesses can gain valuable insights into the interests and preferences of their target audience. This information can then generate content that reverberates with them and drives conversions.

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Digital marketing guide

Flexisource IT’s Ultimate Guide to Digital Marketing 2023

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Here at Flexisource IT, we understand that digital marketing  is not a “one-size-fits-all dress.” You need to know what works for your brand, the specific fit that you want, and the reason why you want that “dress.” So, to help you get the perfect fit, we put together this digital marketing guide.  In this  ultimate guide to digital marketing, we are going to touch on the basics and work our way to creating your marketing strategy and a couple of tactics that help grow a business. What is Digital Marketing As its name suggests, digital marketing is an online avenue for brands to reach their audience and customers. Its principles are largely based on what we already know from traditional marketing. The only difference between traditional and digital marketing is how and where companies promote and sell their products and services.  As such, digital marketers possess the foundational knowledge from it and marry it with the technical know-how to manoeuvre the digital marketing landscape.  8 Types of Digital Marketing  The stage in question is the vast expanse of the internet. Of course, with the digital space being so broad, there are bound to be many channels of entry for brands.  Search Engine Optimization (SEO) SEO focuses on search engine platforms, such as Google and Bing.  Here, SEO is the practice of optimising a website or online content to increase its chances of gaining more visibility and climbing the ranks of the search engine results pages (SERPs).  There are a lot of things that go into optimising a website for SEO. These included on-page and technical aspects, such as website structure and content, targeting relevant keywords, building quality backlinks, and improving user experience to increase organic (non-paid) traffic and enhance website authority.  Pay-Per-Click (PPC) PPC is an advertising model wherein brands pay a fee whenever their ad is clicked. It is usually done through platforms such as Google Ads, Bing Ads, and social media advertising platforms. Likewise, PPC is a cost-effective digital marketing tool to drive traffic and conversions to a website.  However, brands need careful planning, targeting, and optimisation to achieve a positive return on investment (ROI). Or else, it could be money down the drain Social Media Marketing Social media is where the audience and brands have two-way communication, unlike the other type of digital marketing mentioned here. Companies can engage with their audience on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.  Furthermore, social media marketing involves creating and sharing text, images, and video content. These are designed to appeal to the audience and encourage all forms of engagement, such as likes, comments, shares, and follows. Through these engagements, brands can promote their products or services, build brand awareness, engage with customers, and drive website traffic.  Content Marketing As the saying goes, “Content is king!” rings true for digital marketing.  Content marketing involves creating and sharing valuable, relevant, consistent content to attract and retain a clearly defined audience. It comes in many forms, such as blog posts, articles, infographics, videos, podcasts, and social media posts, to name a few. Furthermore, content is used to provide value to the audience. So certain content can be about addressing their needs, interests, and pain points rather than directly promoting a product or service.  Ultimately,  content marketing aims to provide value to make it worthwhile and drive profit through customer action.  Email Marketing Email marketing focuses on one channel, which is email.  Basically, it is a strategy that brands use to send out commercial messages to a group of people who have already subscribed. These messages can be in the form of newsletters, promotional offers, updates, or any other type of content. The point is to engage with people and convert them into paying customers.  Likewise, email marketing is considered a cost-effective strategy since brands directly reach out, nurture these relationships, build loyalty, and drive profits through one channel.  Moreover, it can also be automated and personalised, based on various criteria such as demographics, interests, behaviour, and purchase history,  Mobile Marketing Mobile marketing includes text messages from companies, mobile app advertising, mobile web advertising, and branded push notifications, just to name a few. Marketers use this to provide tailor-fit content, usually by geo-location or time.  Like email marketing, mobile marketing is also regarded as cost-effective. This is an avenue where a brand sends commercial messages to inform potential clients about their marketing activities or campaigns.  Marketing Analytics As the name suggests, marketing analytics refers to analysing the data gathered from marketing activities.  It uses data analysis and statistical modelling techniques to measure the efficacy of the campaigns and strategies executed by a brand. The data collected comes from various sources like website traffic, social media engagement, sales figures, and customer behaviour.  The data collected also allow marketers to glean valuable insights into the performances of the marketing activities and what can be done to improve them. Ultimately, marketing analytics help brands make better decisions to achieve their goals.  Affiliate Marketing Affiliate marketing is more like an arrangement between two parties. Party A is the brand that rewards Party B, the affiliates, for increasing sales or driving up traffic. Affiliates can be individuals or a group with a large following.  In affiliate marketing, brands tap into affiliates’ audiences to expand their reach and promote their products to a wider audience. In addition, it saves brands from investing heavily in advertising or marketing campaigns but still yields the results they want. Pros and Cons of Digital Marketing There are several other strategies and tactics that fall under the broad umbrella of marketing. That is why a good digital marketing guide can greatly help marketers since they can always go back to it.  That said, it is essential to note that it has limitations. We believe that knowing these can also be helpful for your digital marketing guide. So, we listed below its pros and cons.  Pros Cost-Effective Broad Reach Easy Branding  Opportunity To Present Expertise Sales Funnel Personalised & Accurate Targeting

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social media trends in 2023

Top 10 Social Media Trends in 2023

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Social Media is an essential aspect of modern life. It not only helped people share their stories but also helped businesses communicate with their customers. In fact, 59% of the world’s population uses social media daily. That is why social media has become a tool for business to market their products and services. Still, nothing this year is constant. Social media trends change yearly due to the shifting audience behaviour and proactiveness to technology. But as a business owner, it can be hard to integrate these new trends into your strategy. Worry not, as Flexilabs has got you! In this article, we will be tackling 10 crucial social media trends in 2023. Why Does Social Media Matter? As mentioned earlier, social media has become a powerful tool for companies to reach their target audiences. It allows businesses to reach a broader audience, engage with customers, and build relationships with potential customers. Furthermore, it will enable companies to build brand awareness and loyalty among their customers. Through social media, companies can monitor customer sentiment, measure the success of marketing campaigns, and gain insights into consumer behaviour. As a result, they can customise their services based on customer preferences and interests, which can inform strategic decisions. In short, social media is an essential tool for businesses in today’s digital world. Social media has become integral to marketing strategies for businesses of all sizes and types. Top 10 Social Media Trends in 2023 Now that you know the importance of social media in business, here are 10 trends you can implement in your accounts! 1. Short form video & TikTok While TikTok has been one of the top Social media trends for ages, the popularity of this material or platform is slowly gaining momentum. In a study conducted by the venue itself, they revealed that a lot of small and medium-sized businesses are slowly using TikTok in their social media strategy. In fact, 67% of SMBs indicated optimism about their company growth due to TikTok. So why is this the case? One probable reason is that the platform is slowly integrating various tools to grow business on TikTok. Today, the social media platform features creative tools for eCommerce and performance management. You can advertise your business, collaborate with other brands and influences, and connect shopping on your account. 2. Social commerce and live shopping Another rising social media marketing trend in the market is social commerce. Social commerce is a way of conducting or selling products using social media. It can be by = organic sociable posts, in-app purchases, or live selling. While this social media trend has been around for ages, it is slowly rising. In fact, according to Mckinsey, USD 37 Billion worth of goods and services were purchased using social media in 2021. This trend has gained popularity recently, enabling businesses to reach out to their customers directly and engage with them in real-time. Social commerce allows companies to provide customers with a more personalised shopping experience and offer exclusive deals and discounts. Additionally, it can help businesses better understand customer preferences and behaviour, which can be used for marketing purposes. In essence, social commerce offers an effective way for companies to build relationships with their clientele and increase sales. 3. Sustainability and environmentally conscious brand Sustainability and environmental consciousness are increasingly crucial for social media trends and businesses today. With climate change and the ever-increasing demand for natural resources, companies are asked to ensure that their operations are sustainable. Similarly, consumers are becoming conscious about their footprint and not opting for greener choices. As such, more and more brands are improving their image by showing customers that they care about the planet. Furthermore, by investing in sustainability initiatives, businesses can save money in the long run by reducing waste and increasing efficiency. 4. Brand transparency and authenticity In the digital age, brand transparency and authenticity on social media are becoming increasingly important. Social media is an influential tool for industries to build customer relationships. Still, it can also be detrimental if a company fails to maintain transparency and authenticity. Thus, companies must ensure that they share accurate information about their products or services while being honest about potential pitfalls or drawbacks. Additionally, companies should strive to create content that resonates with their target audience and reflects the company’s values. In fact, according to a study conducted by Label Insight, about 94% of respondents said that they would remain loyal to a brand if it promoted transparency. By embracing brand transparency and authenticity in social media, businesses can foster meaningful relationships with their customers, build trust, and ultimately increase customer loyalty. 5. Metaverse and AR integration. Throughout the years, social media is evolving together with technology. And recently, one of the top social media trends is Metaverse, an app highlighting technology for both AR and VR. Metaverse involves creating a virtual world for users to interact with each other and explore. It’s a new way of connecting with people from all over the world in a 3D environment. Metaverse social media allows users to create avatars, build their worlds, and even create games within the platform. With this new technology, users can have more immersive experiences with each other than ever before. In fact, Metaverse has been used by multiple professionals and companies to conduct their events, including Roblox, Fortnite, Amazon, Microsoft, and more. The market is also expected to grow up to USD 8000 by 2024. 6. Multi-sensory social media Before, forms of media on social media were limited to text, pictures, and videos. But As mentioned earlier, social media is evolving with technology, and social media has become multi-sensory. Multi-sensory social media allows users to interact with their favorite brands more personally by providing them with an immersive experience. With the help of virtual reality, augmented reality, and haptic feedback, users can experience a more immersive and engaging experience on social media platforms. Brands can use this technology to create interactive experiences for their customers that will

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digital marketing trends

Upcoming Digital Marketing Trends to Watch Out for in 2023

Leave a Comment / Blog, Digital Marketing /

Digital marketing is perhaps one of the furthermost utilised marketing techniques in the industry. It is practical and functional for both businesses and consumers. But like any other system, digital marketing continually adapts and changes. The rise of various technologies and consumer patterns made digital marketing more critical than ever. And with that, diverse digital marketing trends surfaced. You must adapt to these trends to survive the competition as a business owner. Likewise, this article can help you understand six notable digital marketing trends in 2023. What is digital marketing? Digital marketing is the practice of using digital channels to promote products and services. It usually involves a variety of tactics, such as SEO, social media marketing, content marketing, email marketing, and display advertising. Why do businesses need to use digital marketing? Over time, digital marketing has become an essential part of any business and its marketing strategy. It allows marketers and businesses to reach a more extensive and concise audience through targeted campaigns tailored to their target audience’s needs and interests. This helps companies increase their visibility and reach potential customers who may not have been aware of their products or services. Additionally, digital marketing enables businesses to track customer engagement in real time so they can adjust accordingly. This helps them understand their campaigns’ effectiveness and areas that need improvement. Lastly, digital marketing also gives businesses access to valuable data that can be used for further analysis and optimization of future campaigns. As such, digital marketing offers businesses a more cost-effective way to influence their customers and create more engaging experiences. By leveraging these tactics, businesses can build relationships with their target audience and drive conversions. Top 6 Notable Digital Marketing Trends You Should Keep Track Digital marketing has changed through the years to meet customers’ inclinations and shopping patterns. With these changes, various digital marketing trends, technologies, and strategies emerge each year. Businesses keep looking and adapting to these trends to maximise the benefits of digital marketing. Thus to help you with that, we listed 6 Top digital marketing trends to help you boost your business ahead of the competition. 1. Artificial Intelligence Artificial intelligence (AI) is the aptitude of a computer system to perform tasks that typically require human intelligence, such as decision-making, problem-solving, and learning. This technology can automate processes and increase efficiency in many areas, including healthcare, finance, manufacturing, and customer service. AI is one of the top digital marketing trends as it has revolutionised the industry. AI-powered tools are helping marketers to automate mundane tasks such as data analysis, campaign optimization, and content creation. It can also allow marketers to understand their customers better, target them with relevant ads, and deliver personalized experiences. AI helped improve user experience by providing customised recommendations or services based on individual preferences. In a survey conducted by MEMSQL, they found that 61% of marketers say that artificial intelligence is a significant feature of their data plan. With the help of AI-driven insights, marketers can make better decisions and improve ROI from their campaigns. 2. Influencer marketing Influencer marketing is more than just getting your message out there; it’s about building relationships with influencers and creating meaningful connections. As such, influencer marketing has become an integral part of Digital marketing trends in recent years. It is a powerful tool that helps brands reach their target audience and build trust. According to Influencer Marketing.com, the market reached $16.4 Billion in 2022. By leveraging the influence of influencers, brands can create authentic, engaging content and drive conversions. 3. Youth-centred marketing One of the latest digital marketing trends is youth-centred marketing. Youth-centred marketing is an approach that focuses on understanding and engaging with younger generations to reach them effectively. It involves creating content and campaigns tailored to their interests, values, and lifestyle. As the world becomes increasingly digital, youth dominated the market and consumerism. Conferring to the data collected by the U.S. Department of Agriculture (USDA), an average family annually spends roughly $4,500 per youth from age 12 to 17. Likewise, many businesses try to cater to this new market, and strategies are changed to cater to their needs. By understanding what motivates youth and how they prefer to consume content, businesses can create more effective marketing strategies that will resonate with their target audience. 4. Use of chatbots Chatbots are programs that use AI to simulate conversations with humans. They are used to automate customer service, answer frequently asked questions, and provide personalized recommendations and advice. Chatbots have become an integral part of digital marketing trends. With progress in AI technology, chatbots are becoming increasingly sophisticated and capable of engaging in more complex conversations. They are used to automate customer service, provide personalized product recommendations, and even help generate leads. Moreover, this technology offers customers a more personal and interactive experience, allowing them to engage with brands more meaningfully. Furthermore, chatbots can collect customer data and analyze it to understand their needs and preferences better. With the help of this data, marketers can create tailored campaigns that will drive higher conversions. 5. Voice Search With the rise of digital assistants like Alexa and Google Assistant, voice search has become an integral part of digital marketing trends. It revolutionised the way people search for information online. The technology is quickly evolving and becoming more sophisticated, allowing users to find what they are looking for even faster. Voice search is quickly becoming a game changer in the world of SEO. According to Google, 27% of the global online population uses voice search on mobile to learn about a specific topic or get information. 6. Short Form Video Content A study published by researchers from the Technical University of Denmark suggested that the global attention span is collectively narrowing due to the amount of information released to the public. As a result, short-form content is becoming one of the industry’s most popular digital marketing trends. Specifically, a lot of marketers use short-form videos in their campaigns. Short form videos reach customers, providing

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TikTok

TikTok: The New Search Engine?

Leave a Comment / Blog, Digital Marketing /

TikTok came out with a new search feature. A lot of people, especially the youth, already use it.  But what is this new search engine exactly? Will it give Google a run for its seat as the search engine king? In this article, we will find out what is up with the new TikTok search engine and what it spells for your business. How Does TikTok Differ From Google? Before anything else, it is important to understand the key differences between these two platforms. That way, you can retrofit your SEO strategies accordingly.  Google is a search engine. It was created and continues to function as a search engine. It organises all the available information online and enables users to conveniently search and access a diverse range of content (including TikTok videos) on the internet using specific queries, words, or phrases.  On the other hand, TikTok is a social media platform. It is centred on enabling users to create, post, share, and watch entertaining short videos of themselves.  What Is TikTok Search Engine? So, what exactly makes TikTok as a search engine?  It is basically a search feature in the app. It enables users to search related video content and influencers using keywords, key phrases, and hashtags.  It first started as a simple search bar. Now, it has evolved to even suggest search terms while users check the comments section.  What Does It Mean For Marketers? This new search engine is worth paying attention to for businesses with TikTok accounts and every digital marketer.  In just a few years,  TikTok has grown into a formidable contender. The social media platform is already going toe to toe with tech giants like Facebook, Instagram, and YouTube.  TikTok, as a search engine, has a shot at overcoming Google. Just in late 2021, according to Cloudflare’s Year in Review report, the social media platform already topped Google as the most popular domain.  This is just proof that it is better to have a more integrated approach with your SEO and social media marketing campaigns as early as possible. For digital marketers, it is time to amp up your efforts in creating and posting short-form videos. Not just any video, though. It needs to be entertaining, useful, and more importantly, vertically oriented. Pros & Cons of TikTok As A Search Engine That said, what are the advantages and disadvantages when are you using the TikTok search engine in your SEO campaigns? Let us start with the cons first: Cons of TikTok Search Engine It only works for its own platform The most glaring limitation of the TikTok search engine is that it is only limited to its social media platform. Meaning you can only search video content that has been posted on TikTok.  Unlike Google, which allows you to search for content that is available on the internet. It does not provide control over search results Yes, you can find content related to your queries but the TikTok search engine does not give much control.  The filter feature in the search bar only allows you to do two things: One, swift through the video contents by the date it was posted, from “All time,” “This week,” “This month,” “Last 3 months,” and “ Last 6 months.” Two, you can only sort it by “Relevance” and “Most liked.” Pros of TikTok Search Engine But this should not deter you from utilising the TikTok search engine. It also has advantages that can help your business: It makes it easy to find related video content People can find and watch your short-form video. Just make sure you add the related keywords and key phrases in your captions and in-video text. It offers diverse search engine options Specifically InfluenceGrid. It is under the TikTok search engine umbrella. It is a tool that makes it easier for digital marketers to find the most popular TikTok content creators in a niche and part with them. Its SEO kills two birds with one stone The SEO strategies you apply for the TikTok search engine trickle down to Google as well. So long as the keywords are present in the caption, in-video text, and even hashtags, users can find them in TikTok and Google. How To Optimise Your Content For TikTok SEO Whether TikTok will eventually overtake Google as the search engine king is unclear.  But what we are sure of is this: You still need to optimise your short-form video content with TikTok strategies for SEO campaigns:  Understand Your Audience With TikTok SEO Analytics It takes out the guesswork and paints a clear picture of your audience: Who they are; what they like; what motivates them. This in-depth information allows you to understand their search intent and serves as your blueprint for your content and marketing campaigns. Select & Add Keywords In Your Videos It is important to use the right keywords to make your videos much easier to find. Just remember a few things when you choose words and phrases for your SEO:  Search volume Relevance Keyword difficulty Keep in mind, there is no foolproof formula for this. Just make sure it aligns with your target audiences’ search intent. Once you have figured out the keywords you want to add, incorporate this into your video content: caption, title, and in-video text.  Use Hashtags In Your Strategy Similar to SEO keywords, hashtags also play a role in making your video content more discoverable. Here are a few tips when you choose your hashtags: Relevant hashtags only.  You will not be able to cheat the system if you use other hashtags. Or worse, TikTok’s algorithm might even shadowban your account. Mix popular and niche hashtags. Trending hashtags will help increase your video content’s exposure. However, keep in mind popular hashtags have tougher competition. On the other hand, niche hashtags have less competition and make it easier to target your audience. Cross-Promote Your Video Content Invite your followers to check out your other content. This is a no-brainer already. More importantly, it helps

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