Your company may have a tremendous and well-planned digital marketing campaign, but does it convert visitors into customers? It may sound harsh, especially if you worked hard to create and execute your campaign. However, if you do not convert visitors, your Ads or SEO efforts could be useless.
These days, digital marketing is not just all about keywords and tags. You need to create the right content to invite people. Moreover, your content should be precise, relevant, and engaging for successful marketing.
Likewise, this article will help you improve your marketing efforts to optimize your conversion rate:
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What is the Conversion Rate?
Conversion rate is the percentage of people who take the desired action after being exposed to an advertisement.
It is calculated by the number of conversions and dividing it by the number of people exposed to the advertisement. For example, if a company wanted to calculate the conversion rate for its online store, it would need to know how many people purchase an item from their website at least once.
Likewise, here is the usual conversion rate formula:
10 Tips on How to Optimize Conversion Rate
A conversion rate is the percentage of visitors who complete a desired action on a website. You can surge your conversion rate by making it easier for your visitors to take the desired action. There are many ways to optimize your conversion rates, and here are some of them.
1. A/B Test your copy
A/B Testing is one of the top methods to increase conversion rate in digital marketing. It is a technique of comparing two versions of an ad campaign, digital strategy, product, or service to see which one performs better. In PPC and SEO, it is a great way to optimize your conversion rate by testing different versions of your content.
With the right SEO and PPC Tools, A/B testing can be done in many ways. One way is by using Google Analytics and seeing which version of the page has more visitors and higher conversion rates.
2. Add live customer service to your website
Live chat is one of the most effective ways to optimize conversion rate by engaging with customers. Invesp Survey found that live chat increases conversions by up to 20%. Chatbots can also be an excellent way for your website visitors to get initial help.
You must have a strategy for how you want your chatbot or live agent to respond and what kind of questions they should answer. In addition, you should also know what information you want from the customer before they are ready to purchase.
3. Remove distracting UI
Another way to improve the conversion rate is by removing distracting UI. A company’s website is the most critical piece of its marketing strategy. A wrong website design can harm conversion rates and lead to lost sales. Removing these distractions will help people focus on what they should be doing when visiting your site, converting visitors into customers.
The first thing you need to do is remove any unnecessary navigation menus or buttons from the top of your page. These elements typically distract people and make it difficult for them to find what they need on your site, which makes them more
4. Add reviews and testimonials from your customers
Adding customer testimonials to the product page can be a great way to optimize conversion rates.
Testimonials are also an excellent way to attract new customers because they give potential buyers confidence that they are legitimate and trustworthy. Moreover, people usually trust other purchasers more than they trust brands.
Thus, adding a customer testimonial is a way to show that other customers have been satisfied with the product. This gives potential customers an idea of what they can expect from your company will help them feel more comfortable about their purchase decision.
5. Make steps easier
Another way to optimize conversion rate is by making sure that your site has an easy-to-understand navigation system. Your navigation system should be user-friendly and intuitive. So, people can find what they’re looking for without having to spend too much time looking around or asking themselves what they should click on next.
6. Optimize your landing pages
Landing pages are inherently the most critical conversions component. This is where people read about your product or service and decide which action to take. You want to make sure that your landing page is as optimized as possible before running any campaigns.
Likewise, optimizing your landing page is crucial in the conversion process. You can use several conversion rate optimization tools to enhance your landing age and smooth conversions. Otherwise, here are some guidelines to optimize your landing page manually:
- Have a clear and concise headline
- Be straightforward and get to the point quickly
- Offer an incentive for people to sign up or download something
- Make it easy for visitors to find what they’re looking for in your website
7. Leverage retargeting
If your company runs an eCommerce business, then retargeting is conversion rate optimization. It allows you to advertise your products and services to people who have already visited your website. Moreover, The ultimate goal of retargeting is to get the user back on your site. Still, it can also be used to drive more traffic to your website.
This marketing technique uses a browser cookie or an app to track user’s browsing activity and then serve advertisements based on their previous visits to your site.
Likewise, Retargeting can be done with both display ads and video ads. Display ads are images that show up as banners on websites or search engine results pages.
8. Maintain a high degree of relevance
Keeping the relevance of your content close to your business’ niche is necessary to optimize your conversion rate. It is well-known that people are more likely to buy something when they feel relevant to them. If they think that the content and offers are irrelevant to what they expect. In that case, users will likely return to their search, and you will lose that lead.
Likewise, here are some tips on how you can maintain a high degree of relevance in your content:
- Ensure that your content is timely
- Use user-generated content on your landing page to maintain a high degree of contingency
- Conduct user research on your client
- Try relatable content to your audience
9. Add a popup to your site
Similarly, another way to improve the conversion rate in retail marketing is by adding a popup to your website. A popup is a web browser window that opens automatically for various purposes, including displaying advertisements, providing information about the website, or offering an opportunity to download software.
Popups are often used on websites with a high volume of traffic to increase conversion rates. In addition, it also is used as an alternative to other forms of advertising and marketing, such as email campaigns and banner ads.
The good thing about popups is that they are more likely to catch your attention than other forms of advertising. They appear on your screen without any warning, and you have no choice but to interact with them.
However, you need to be careful about popups as it can be annoying for users who don’t want
10. Improve your CTA Copy
While CTAs are considered good practice in every landing page and blog, they sometimes fail to invite users to do your desired action. Why? It could be the CTA’s location on your page or its format. Likewise, below are some ways you can improve your CTA:
- Use the right color for your CTAs – In a study conducted by HubSpot, it was found out that red buttons get more clicks than green buttons.
- Add CTA below the fold and make sense – CTA placement significantly impacts conversion rate.
- Use CTAs that could trigger FOMO (Fear of Missing Out) – This technique could encourage them to act now as they feel like they could miss something great. Some examples of these CTA are: “Get Your Free 15-Day Trial Now” or “Sign Up to Get a Discount.”
- Use exit-intent popups and a lot of whitespaces
- Use testimonials as CTAs for authentic offerings and service
Ready to start your optimizing your conversion rate?
Getting started with conversion rate optimization is easy and straightforward. You just need to see for yourself what works best with your company, available tools and messaging. These 10 Tips will surely help you increase your conversion rate. Likewise, test these tactics on your own campaigns and see how it works with you.
You can also use a heat map to tell you where your visitors interact best and figure out where your page attracts users to click and which one needs improvement. Apply what you’ve learned and watch your conversion rate grow.
If you still don’t know where to start, Flexisource IT can definitely help you. We provide the best digital marketing services in Australia. We are experts in SEO, PPC, Content marketing, and other services. Contact us today!
Pamela is a full-time content writer and a lifelong Philomath. Her previous experience as a research analyst made her passionate about traveling the world and understanding how it works. During her day off, you can often find her indoors, writing stories or oil painting.