Many companies exert efforts to create beautiful,user-friendly websites that can feature their products and services. However, not all companies are maximising their business websites.

Website optimisation is essential for conversions and for search engines. When your website is optimised, it will help your business get higher rankings. If you have a business website and your goal is to have a better site, improving the overall quality is the key to achieving that.

Here are seven proven ways to optimise your business website:

1. Conduct a website analysis and audit

Before anything else, you should assess your website. Analyse it and identify the things needed to be improved. Website development is a continuous process. Make an audit of the overall website performance. 

In this process, your marketing and SEO team will evaluate your business website content, navigation, aesthetics, back-end SEO and layout. You may also check out your competitor websites to assess methods and features they have implemented, site design, keywords, and structure. By knowing what your competitor’s strategy is, you can determine how you can create your own optimisation strategy for your website.

2. Make necessary site upgrades

After completing your SEO and website audit, make sure to update your website. As one of the proven ways to optimise your website, you need to check on your plugins, themes, and other elements used for your website. 

You want to create a lasting impression  that will encourage users to visit your website, stick around, and come back again. In updating your site, the main goal is to encourage your audience to act on your goal –which is to convince them to buy your product or services. So marketers design a funnel that encourages users to act on your clear call-to-action (CTA).

3. Conduct keyword research

People use keywords and phrases when they search information on the internet. You should conduct keyword research to determine the most relevant search terms for your target audience. Check out those keywords in front-facing content and the backend of your site to boost your efforts to rank higher on search engines. 

But, take note that search engines are penalising incorrect word positioning and keyword spamming. You need to keep in mind the guidelines and implement the industry standard when optimising your site.

4. Pay attention to backend SEO

Another way to optimise your business website is to pay attention to the backend SEO. It is an on-page approach that involves the HTML source code of your website and website pages. This includes keywords, meta data, title tags, headers, and description and URL structure to help the search engines to crawl your web pages and website quickly. Hiring an SEO expert for this will make it implementation more efficient.

5. Focus on off-page SEO

On the other hand, off-page SEO  is a technique of optimising your business website with external efforts. Social media efforts, guest blogging on reputable sites, partnering with influencers relevant to your niche, and link-building.

Link-building helps you gain strategic digital communications to get top-notch links back to your site. It involves a strategic digital communication to get top-notch links back to your website. If websites that have a high authority link back to your site, Google will see your website as more credible.

6. Create more content

Of course, content is king. This is one of the most important ways to optimise your website. Creating top-notch content and link building are essential to rank up in search engines. You have to establish a strategic, SEO-driven content marketing plan. 

Creating more reputable content helps rank up your site through organic search ranking. Create a content calendar for what you create for a specific time period so you can focus on constantly churning out content.

7. Utilise data and analytics

Data and analytics are important in any digital marketing effort. Data can show whether your efforts are successful or not. Establishing benchmarks and KPIs to gauge improvements are important. Analysing the gathered data and studying its trends will help you arrive at a better strategy in succeeding efforts. You may take advantage of various tools like Google Analytics, Search Console, and etc. 

Your website is the digital face of your business. It plays a vital role in your branding and lead generation for your business. There are various ways to optimise your website, but you may start on improving your conversion path, SEO, and content. 

With these tips, you will see your organic traffic improve over time. If you’re looking for a reliable, dedicated team to boost your digital marketing efforts, choose Flexisource IT. Our flexible outsourcing, or “flexisourcing” approach helps companies build their digital marketing teams and achieve their goals. 

Tiffany Tolones is a content writer and a social media manager with experience in writing for media companies in the Philippines. She creates content for lifestyle, tech, and Korean-related niches.

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