With the apparent need for digitalization, digital marketing has become an in-demand service to many businesses. The job market for digital marketing is growing exponentially, and it has become too competitive for many professionals. Likewise, if you are looking into getting a career in digital marketing, you need to show how you can be better than other candidates.

And one way to do this is by investing yourself in training and certifications. It will help you stay on top of the market and enhance your skills and capabilities. Moreover, certifications can assist you in getting a promotion or a higher wage.  Likewise, this article will discuss the top 25 Digital Marketing Certification you should get to start your career:

Digital Marketing Certifications for Search Engine Optimization (SEO)

1. SEMrush SEO Toolkit Course

SEMrush SEO Toolkit is one of the top tools marketers use in their SEO campaigns. It assists them in every step of optimizing a website and helps make tasks more accessible such as rank tracking, on-page analysis, technical SEO, backlink management, keyword, etc.

Suppose you want to learn more about maximizing your SEO efforts using SEMrush. In that case, this digital marketing certification can help you.  Moreover, it comes with a series of free video lessons for SEMrush users. Below are what you can learn from this course.

What can you get?

• Conduct research for your campaign using SEMrush
• Start, manage, and upgrade your current SEO campaign using the tool
• Track efforts and renew your SEO commitment with data provided from the tool

Cost: FREE digital marketing certification      

2. Hubspot’s SEO Training Certification Course

Suppose you are looking for broader training in SEO. In that case, HubSpot is offering an SEO training course widely recognized by many universities, institutions, and companies. This digital marketing certification course will help you understand SEO basics, how to implement SEO best practices and SEO fundamentals.

What can you get?

• Learn how to build backlinks for your website to increase visibility on SERP
• Improve your websites’ onpage and technical SEO
• Discover proper keyword research for your campaign
• Audit and optimize your website

Cost: FREE Certification Course

3. Moz SEO Essentials Certificate

Moz offers several FREE courses to their users on their Academy website. And one of which is the “SEO Essential Certificate.” This digital marketing certification is a six-part course series that tackles comprehensive SEO skills and practices using Moz. This course is perfect for learning and implementing SEO on their website.

What can you get?

• Basics of Keyword Research and how to identify good keyword
• Link Building and outreach
• Page audit and optimization
• Key concepts of SEO
• SEO Reporting

Cost: FREE with a Moz Pro subscription or free trial!

4. Ahrefs’ SEO Training Course

Another one of the most powerful SEO tools used by marketers is Ahrefs. And now, they offer an SEO digital marketing certification that will teach you how to maximize Ahrefs in your digital marketing campaign.

What can you get?

• Navigate Ahref’s account and tools
• Fundamentals of SEO and how it works
• Importance of SEO
• How to conduct keyword research
• Basics of technical SEO
• How to optimize web pages and speed
• Backlinking strategies

Cost: FREE for everyone!

5. Yoast Academy Online SEO Training

Yoast SEO is probably one of the most essential plugins to help marketers improve their site performance in search engines like Google. It guides SEO specialists in attaining the highest SEO standards with minimal effort. Likewise, SEO specialists need to remember to use Yoast SEO in their campaigns. Yoast offers a free online SEO digital marketing certifications that teaches all SEO topics from beginners to advanced.

What can you get?

• Maximize ready to use templates for SEO strategies
• WordPress block editor training
• WordPress for beginners
• How to use the Yoast SEO Plugins
• SEO Copywriting Training
• Local SEO Training

Cost: Free version has limited coverage compared to the premium version.

Digital Marketing Certifications for Pay-Per-Click (PPC)

1. Google Adwords Certification

Google ads certification should be on every marketer’s capability list. This digital marketing certification is essential for people who want to land a heavily responsible job for Google Ads.

As a PPC Specialist or advertiser, you will be using Google tools in your everyday work life. And being familiar with these tools is essential to minimize mistakes. Moreover, this google digital marketing certification will help you improve the running and maintenance of your ad campaigns.

What can you get?

• Increases your proficiency in managing and maintaining Google Ads
• A strong foundation on Google ads
• Gives you a brief idea of how you can experiment with ads
• Building a campaign on a stretch.

Cost: One of the best FREE google digital marketing certification

2. Microsoft Advertising Certified Professional

Honestly, you probably didn’t expect to see Microsoft advertising in this list or any list. Still, the search engine is used by many and might have a potential big hit later. It’s good for online marketers to take advantage of this digital marketing certification.

In addition, while Microsoft Ads or Bing is not the best right now, it has exponentially grown over time with the acquisition of Yahoo and other integration capabilities of Microsoft tools.

What can you get?

• Learn how to maximize your ROI in Bing Advertisements
• Optimize your Ad campaign
• Placement in member’s directory

Cost: Free

3. Amazon Ads Certification

And while not every business runs an eCommerce store, having an Amazon Ads Certification ready will definitely help you get ahead of the competition. Identically, Amazon Ads offers a digital marketing certification with a free Bootcamp that helps you learn the fundamentals of Amazon Advertising and console at your very own pace.

What can you get?

• Discover the basics of Amazon Advertising
• Introduction to sponsored displays
• Learn the latest trends on the eCommerce platform

Cost: Free for Amazon Users

4. SEMrush PPC Fundamentals

As a digital marketing tool, SEMrush has provided paid advertising campaign strategies and ideas to its clients. And for marketers who have been using SEMrush, it is best to maximize the free knowledge they share on their websites.

Indentically, SEMrush offers a free PPC fundamentals digital marketing certification to its users. This course is a 36 series of lessons that you can finish quickly. Moreover, it also encourages those who complete the course with an exam with a certificate.

What can you get?

• Learn the basics of PPC
• Discover how to launch and manage PPC Campaign from scratch
• Teach students how to avoid losing money from Google Ads
• Provides tips on how you can maximize ROI in your PPC Campaign

Cost: Enroll for Free

5. Google Analytics

Google Analytics helps a digital marketing specialist identify holes in a campaign and improve its strategy and strength. Likewise, PPC Specialist needs to be empowered and understand Google Analytics. However, Google analytics exam can be challenging to most people. Still, don’t worry, as Google provides a free training course on their academy website to prepare you for the certification exam.

What can you get?

• Learn the Google Analytics for Beginners – implementing tracking code, analyzing reports, setting up goals and campaigns, etc.
• Discover how to use Data Studio to build reports
• Learn the powers of Google Analytics 360

Cost: FREE

Digital Marketing Certifications for Social Media Marketing (SMM)

1. YouTube Certification

Despite the popularity of this video-sharing social media network, Youtube certification is not that popular amongst digital marketers. Recently, video marketing has been a big thing and has been racing on the top trends of most social media.

Nevertheless, getting a Youtube Certification can help social media specialists maximize their tricks in creating engaging video content and visuals in their social media accounts. Lastly. marketers can acquire this digital marketing certification by completing an in-depth training program and passing the platform’s exam.

What can you get?

• Approved use of Youtube Certified badge on a website and other marketing materials
• Learn different techniques on the Youtube Platform and Channel Strategies
• Maximize Monetization and Google Sales
• Discover Youtube analytics and reporting
• Learn Audience Development strategies and methods.

Cost: Free, but requires review from Youtube representatives before starting your training

2. Meta Blueprint Certification

Although Facebook is one of digital marketers’ most popular and well-used platforms, not everyone fully understands how it works. Many companies have wasted time and resources with their content and Facebook ads campaign. Furthermore, most advertisers use the same tactic they use with Google Ads.

However, Facebook has its unique method. And as an expert, you must understand it to maximize traffic and conversions. Luckily, Facebook has its own training platform on its website various courses to improve your digital marketing campaign on Facebook. Also, Meta offers several Certification on Blueprint – the Facebook Certified Planning Professional and the Facebook Certified Buying Professional.

What can you get?

• Understand how to plan a successful campaign
• Target the right audiences with your ads
• Learn how to manage pages
• Understand Facebook Pixel
• Discover ad policies

Cost: $150 per certification

3. Twitter Flight School Certification

Twitter offers a FREE online platform to advertisers on its website. Consequently, this platform can teac everyone, even seasoned digital professionals to improve their Twitter advertising knowledge and expertise. Moreover, this digital marketing certification can be done at your own pace and does not require big exams to finish. You can choose what course you want to learn and start from that.

What can you get?

• Learn the fundamentals of video campaigns
• Discover success campaign stories
• Build a pathway to personal recognition
• Get new ideas
• Achievement badges

Cost: Free

4. Hootsuite Social Media Marketing Certification

Suppose you are looking for digital marketing certification that teaches a broader perspective of Social Media Marketing. In that case, Hootsuite Social Media Marketing Certification is the one for you.

Hootsuite offers several training certifications that can help you improve your capability. Similarly, this course can are offered to both mediocre and advanced SMM specialists.

What can you get?

• Test your knowledge of core concepts of social media marketing
• Improve your knowledge with the latest learning, new practices, and trends
• Learn to optimize your social media profile
• Rally your current social media strategy with ideas on goals, KPI, Tactics, and budgeting
• Discover social media content marketing fundamentals

 Cost: You can get Hootsuite Social Media Marketing Certification through the following fees:

• Social Marketing Certification: $199
• Advanced Social Advertising Training: $249
• Advanced Social Media Strategy Certification: $999

5. HubSpot Social Media Marketing Course

HubSpot offers a Social Media Marketing Course designed to help marketers reshape their social media strategy and build brand loyalty.

The company has newly updated its social media course. Additionally, it has expanded the coverage into understanding inbound marketing efforts and brand awareness building.

What can you get?

• Learn how to build an engaging social media strategy for your company
• Transform your business through social media
• Develop an inbound social media strategy that will retain your customers

Cost: FREE Certification Course

Digital Marketing Certifications for Content Marketing

1. Content Marketing Fundamentals course by SEMrush

As mentioned earlier, SEMrush offers various digital marketing certifications that cover every digital marketing aspect. Nonetheless, they also have one for content marketing that covers the fundamentals of this strategy. Also, this course will help you ensure that your brand is promoted adequately in every content.

What can you get?

• Personalized Certification that can be displayed in your resume, website, or LinkedIn
• Discover new digital marketing technique
• Learn how to make compelling content that will surely invite more traffic to your website

Cost: FREE Certification Course

2. HubSpot’s Content Marketing Certification

HubSpot Content Marketing Certification will surely help you develop your content marketing skills through 12 courses. Similarly, this course provides training to build your foundation on content marketing and teaches you how to create a great content catalog.

What can you get?

• Learn new techniques in understanding your audience and how you can create a story that they can relate to
• Build and learn a new content framework
• Discover guest blogging strategy

Cost: Free!

3. Content Marketing Certification by AMA

The American Marketing Association offers a content marketing certification to hone your marketing skills. This AMA digital marketing certification will teach you different strategies, planning, and other techniques that you will need to create content that will stand out. Moreover, this course is perfect for marketing professionals at the intermediate level or those with more than 7 years of marketing experience.

What can you get?

• Learn content marketing foundation and how to increase ROI
• Have a foundation in SEO
• Develop visual campaigns
• Get Google Analytics training
• Learn how to create different content types such as eBooks, Videos, podcasts, webinars, etc.

Cost: Your Certification is available for both AMA Members ($249) and Non-AMA Members ($349)

4. Grow your Business with Content Marketing by Udemy

As one of the biggest online learning marketplaces, Udemy also offers a content marketing course for digital marketers. This course will teach you how to use content marketing to grow and expand your business.

What can you get?

• Develop your own marketing funnels tailored to your clients
• Get more followers subscribers, and convert them to customers
• Understand your target audience and learn what content works best
• Measure your current content marketing and adjust it to success
• Develop a content strategy that will not burn you out.

Cost: AUD 109.99

5. LinkedIn Learning: Content Marketing Foundations

Linkedin Learning, the website’s academic section, offers a digital marketing certification course that will indeed teach you the inner workings of content marketing. Similarly, this course is suited for beginners and will teach you how to use content marketing to promote your business.

What can you get?

• Understand content marketing and its foundation
• Learn how to make your own content plan
• Discover promoting in content marketing
• Determine how to measure the success of your content

Cost: Free to learn but needs to pay for Certification

Other notable Digital Marketing Certifications

1. Duke University Digital Media and Marketing Certification
2. Digital Marketing Institute’s Digital Marketing Certifications
3. Cornell University Digital Marketing Certificate Program
4. Market Motive Digital Marketing Certification Program
5. Facebook Certified Digital Marketing Associate

Ready to start your digital marketing career?

Digital marketing is not a single discipline. You need to learn a wide scale of expertise to be a successful digital marketing professional. It can be complicated and expensive. As such, you need to maximize all the resources and certifications that you can get online.

Moreover, most of the courses and Certification listed in this guide is free and great for beginners. So, check it out as soon as you can.

And if you think you are ready, you can start your career with Flexisource IT. We are currently hiring. Visit our Career page to learn more!