When you outsource graphic design, you hire a remote specialist who can deliver creative designs suited to your company’s branding and message. Companies outsource graphic design for a reason: they need effective infographics and aesthetically appealing visuals to make an impression on their target market.

Everything about graphic design shows that it’s not only necessary but also expresses authority and the company’s theme. Such an important task must be given to someone who specialises in graphic design. However, managing the entire graphic design of a company can be overwhelming if done poorly or juggled with other tasks.

That’s why many opt to outsource graphic designing to remote designers across the globe. Learn all about the pros and cons of outsourcing graphic design and how it differs from the growing popularity of artificial intelligence today.

What is Graphic Design?

Anyone inquiring about graphic designers should know what they do first. An in-depth understanding of the various graphic design positions, specialties, and methods can give you a general idea of what designer will be most effective for your project.

Graphic design is the use of images to communicate a message or story. By that definition alone, you can consider prehistoric cave paintings as graphic design. However, graphic design has evolved and continuously changed to adapt to the modern era from drawing, digital art, web designing, animation, and even 3D sculpting. 

While a designer can come from anywhere–that doesn’t mean it can be just anyone. Many companies and artists have sued over intellectual rights from copycat users. That’s why understanding copyright for graphic designers is a necessary step.

Which Graphic Design Software is Best?

When looking for graphic design apps, there is always a particular feature that a designer looks for: the tools they can use for their specialty. 

As we said earlier, graphic designing has multiple avenues to express communication–which is why the best graphic design software depends on what type of design is being created.

However, there are notable graphic design software that stand out above the rest.

Benefits of Outsourcing Graphic Design

When outsourcing graphic design, there are a few key benefits that companies find attractive.  While each graphic designer hired has different styles and ways of communication, these four benefits remain consistent.

Turnaround Time

When you outsource graphic design, their availability is yours. Whenever you need a design wrapped up, the designer must always pay attention to your needs and provide the results as soon as possible. 

Traditionally, outsourced designers only work for you during that period. That means the turnaround time for your requests is faster and should never be delayed.

Availability

The availability of outsourced graphic designers is good news. Why? Because you don’t have to scrap in the deepest parts of the Internet to find your designer. These designers have CVs showing their professional work, specialisation, and more. This makes it easier to choose from the candidates without having to settle for less.

Specialisation

With availability comes specialisation. There are many styles of graphic design: infographics, web design, animation, and 3D sculpting. The way they draw and the colors they use also play a part in their style.

Hiring an outsourced designer gives you a unique chance to see which artist can give you the vision you’re hoping for. Those specialising exactly in the style, color, and type of graphic can now be accessible.

Diversity

Diversity is an important aspect of growth for a business. Having employees from different backgrounds, ages, and cultures produces unique outputs that come about only because you bring the team together.

An outsourced designer from a different country provides this diversity and perspective that many of your employees may not have. 

Disadvantages of Outsourcing Graphic Design

While there are many benefits this doesn’t erase the disadvantages of having an outsourced graphic designer. 

Commonly outsourced talents also acquire similar disadvantages that could disrupt the flow of your business depending on their adaptability and absorption of onboarding materials. 

Language Barriers

A common outsourcing problem is the language barrier. Since it’s a worldwide position, you could hire an employee who isn’t as well-versed in your language. These language barriers create miscommunication that leads to multiple errors in their output or delivery time.

To solve this issue we suggest hiring one that speaks your language fluently. Take for example the Philippines or India, who speak English fluently due to their culture. 

Time Zone Differences

Time zone differences also cause structured delays between outsourced employees and employers. Because of the differences of time zones communication between the two would be halted.

To prevent this, we suggest hiring from nearshore outsourcing companies. Take for example countries like Australia and The Philippines, which have similar time zones and can work hand-in-hand simultaneously.

Keep in mind that taking offshore employees who work on your time has multiple disadvantages not just in time zone but for their health.

Quality Control

A big problem with hiring outsourced employees is the lack of quality control. Employees could receive deliveries with low quality such as bad rendering, mismatched colours, or other issues. Because of the quality error multiple revisions would be made. This delays final deliveries and overall business workflow.

Prevention of low-quality deliveries can be done through multiple methods of business management, such as the agile methodology and the waterfall technique. By letting their designs pass through inspections, the final product would be received with minimal to no errors instead of repeated revisions.

Low Supervision

The age-old issue of any outsourcing company and its clients is the lack of supervision of hired talent. It is difficult to ask what you want or to help an outsourced talent onboard seamlessly into your team if they are held tightly by the company you outsourced with them.

If you are the type of employer who prefers a hands-on approach with their employees we suggest looking into hybrid outsourcing or remote staffing. These types of companies give you open and direct communication with the outsourced talent.

AI vs Graphic Design

You might be wondering if it’s possible to purchase or utilise artificial intelligence to create your designs. There’s been disarray in the art community since the emergence of AI art–a machine that can draw up designs for you.

People worry that AI might replace graphic artists. The chaos has reached multiple concerns from the community of artists–including any outsource graphic design freelancers. But as time went on the staggering difference between AI and designer-made visuals became more clear.

AI uses prompts and styles that they gather from the Internet to create your designs. As a result, the chances of intellectual property being stolen are high. Furthermore, AI hasn’t perfected itself entirely, making wonky depictions with significant errors. 

Designers are aware of these errors. However, they do not necessarily forego AI entirely. Instead, they believe that AI cannot replace graphic designers but instead becomes a tool to ease the workload they’re given. 

So, if you want a high-quality output, it is recommended to hire an actual designer. 

Conclusion

When you outsource graphic design teams you receive a wide range of visually appealing outputs that communicate your brand identity perfectly. While there are solvable disadvantages to hiring remote designers, the benefits outweigh these flaws. 

If you believe it is necessary to recreate your brand’s design, a remote graphic designer is best suited for you.

Are you looking to provide your company with new graphic designs? Contact Flexisource IT for an experienced remote designer capable of delivering all your needs today!