Mastering business growth is never a simple journey. It takes real experience, thoughtful decisions, and strong partnerships. In a podcast interview with The Rask, our CEO, Rich, shared key lessons from his journey building Flexisource IT into a global business. From Wall Street to Asia, and now Australia, Rich’s story is filled with insights that continue to guide how we grow and lead.
He spoke about the importance of building reliable teams, delivering meaningful services, and creating long-term partnerships with our clients. The conversation offered a clear view of what drives Flexisource IT’s ongoing success. Whether you’re starting a new venture or scaling an existing one, these insights offer a solid place to start.
A Global Journey in Mastering Business Growth
Our CEO started his career on Wall Street in the early ’90s, working closely with European hedge fund clients. This experience laid a strong foundation in global finance and strategic thinking. The fast-paced environment sharpened his skills and broadened his perspective. He later turned his attention to growing markets in Asia, where he developed a deep understanding of investment and market dynamics.
After moving to Australia, he began a new phase in both his personal and professional life. Drawing on his extensive background, he founded Flexisource IT, built on principles of agility, trust, and innovation. Under his leadership, the company has grown steadily and earned recognition as a trusted technology partner. Today, the company continues to grow with a strong sense of direction and purpose.
What It Really Takes to Master Business Growth
One of the most impactful insights shared was the importance of keeping the majority stake in your business. Holding over 50% ownership means staying in control of your vision, decisions, and direction—something that can quickly slip away without proper safeguards. Alongside this, legal protection like shareholder agreements is essential to shield your business from potential setbacks.
Our CEO also spoke about the power of investing in people. Building a team of strong leaders and long-term contributors like our COO, who has been with us for over a decade—creates stability and trust. Fair compensation, clear growth paths, and a culture of learning keep talent engaged and aligned with the company’s mission.
Equally important was the reminder to grow with purpose. Business growth should be anchored in real client needs, not just trends. From expanding into digital marketing to blending services that deliver end-to-end solutions, every move should enhance client value and strengthen long-term partnerships. Adaptability, innovation, and shared goals—these are what truly drive sustainable growth.
Building & Maintaining a Strong Team
Behind every successful business is a team built on trust, purpose, and shared values. At Flexisource IT, people aren’t just employees—they’re long-term partners in growth.
1. Finding the Right People
Flexisource IT emphasises the importance of hiring strong operators and dependable leaders. One standout example is Missy, our COO, who’s been with the company for over a decade. Her long-term commitment reflects the value we place on loyalty, capability, and shared growth.
2. Cultural Considerations
Rich discussed the challenges of working within hierarchical systems common in the Philippines. Flexisource IT blends Australian flat management styles with local cultural practices to build a more open and collaborative environment. This approach strengthens team dynamics and trust across regions.
3. Retention Strategies
To retain top talent, the company offers salaries above market rates to reflect the value of their people. They also conduct regular performance reviews and invest in employee training and career development. These efforts help create a motivated, loyal, and future-ready workforce.
4. Leadership Accessibility
Leadership at Flexisource IT is approachable and involved in day-to-day operations. Team members are encouraged to share ideas and feedback directly with senior leaders. This open-door culture builds transparency and strengthens internal relationships.
5. People & Culture Investment
The company has dedicated people and culture teams that focus on employee wellbeing and workplace experience. These teams help promote engagement, support professional growth, and foster a positive work environment. This approach clearly shows how Flexisource IT puts its people at the heart of its success.
Comprehensive Service Offerings
Flexisource IT delivers more than just talent—we provide complete business solutions. From tech to marketing and back-office support, every service is designed to help clients grow.
1. Tech & Development
Flexisource IT focuses on high-end tech roles including web development, SaaS, enterprise software, AI technologies such as Node, Python, and SQL, as well as DevOps, quality assurance, and testing. Our team stays ahead of industry trends to deliver cutting-edge solutions. This ensures clients receive the best talent for their complex technology needs.
2. Digital Marketing
A marketing team was developed to complement IT services, offering branding and digital marketing on demand. This addition grew from the founder’s personal challenges with marketing, turning a pain point into a core strength. It allows us to provide holistic support that drives business growth and brand visibility.
3. Support Services
Support includes accounting, compliance, and administrative roles, with rigorous screening to ensure candidates fit both company and client cultures. We prioritise cultural fit as much as skills to build strong, lasting teams. This focus helps maintain smooth operations and client satisfaction.
4. Consulting & Strategy
Flexisource IT offers expert consulting to help clients develop technology and marketing strategies aligned with their goals. Our consultants bring deep industry knowledge to identify opportunities and solve complex challenges. This proactive approach supports smarter decisions and sustainable growth.
5. Training & Development
We provide ongoing training and development programs for both our team and clients to keep skills sharp and knowledge current. Investing in people ensures everyone adapts to fast-changing technologies and market demands. This commitment strengthens capabilities and boosts overall performance.
Final Thoughts
Rich’s journey and the growth of Flexisource IT offer more than just business advice. They reflect real-world strategies for building something that lasts. From maintaining control of your vision to empowering teams and clients alike, the lessons shared are both practical and grounded in experience.
Mastering business growth is not about shortcuts. It is about resilience, relationships, and purpose-driven decisions. Whether you are growing your first team or scaling across borders, the insights from Flexisource IT’s journey serve as a valuable guide for leaders ready to do things differently and do them well.
Ready to master your business growth with the right team and strategy? Contact Flexisource IT today to see how we can support your journey.
