Many digital marketers echo content marketing like a buzzword in the field. However, it is an essential strategy to boost branding and grow sales for every type of business. It became an integral part of an overall digital marketing strategy.
You might be unfamiliar with what content marketing exactly meant, but you are exposed to products of many content marketing efforts. The social media post you see, the blog article you read, the videos and livestreams you watch –all of those are products of content marketing.
Content marketing is a marketing strategy that maximises the use of content to attract, engage, and convince audiences to be your customers and loyal brand advocates. There are various proven benefits of content marketing for businesses.
Benefits of Content Marketing
1. User convenience
Content marketing is not only about online sales pitches. It is the great way to educate your target audience, connect with them, and give convenience. Creating content, like a blog, will drive more viewers to your website. It will help them understand what you have to offer. Great content will attract, engage, and convince your audience to buy your products or to avail your services.
2. Higher rank in search engine
The more content you produce, the higher chance for you to rank in the search engines. Every new content will contribute to the growth of your website. This will greatly help in your search engine optimisation (SEO) and make your company appear higher on the search engines.
You have to make sure you’re creating high-quality content, more than just the quantity. With high-quality boosts your domain authority which impacts your ranking and visibility to more people online.
3. Drive traffic to your website
Content marketing drives more traffic to your website. The more you create your content, the more people will be directed to your site. You may create more blog posts, publish case studies, or upload videos on YouTube, among others.
External websites can also link back to your site when they syndicate your content to their own sites. Websites with higher brand authority like media publications, Medium, Quora, Inc, Forbes, and many more can drive more traffic to your site.
4. Increase Conversion
When people tend to engage with your content –blog posts, visuals, videos, more than dry sales pitches. People generally prefer content that provides them value than direct sales talk. With higher engagement, you have a better chance to convert customers or sales leads.
5. Strengthen brand authority
With the fierce competition, you need to establish your authority to gain the trust of your audience. The content your brand produces potential customers determine your credibility and create a good first impression to new audiences. Being an industry leader is a great value-added point because it grows people’s confidence in what you do. If you provide value to your audience, they will likely think highly of your brand.
6. Gain more followers in social media
Content marketing will boost your social media impact and amplify your reach in your channels. Growing your community through high-quality content can be helpful in your overall marketing efforts. Social media platforms make it easier for brands to reach their audience and customers. Social media can play a vital role in converting your audience to customers more quickly.
7. It is universal
Any industry can leverage content marketing. It is universal and every industry can use content marketing as a strategy in growing their brand. Even strict-looking industries can take advantage of content marketing to establish their authority in their respective industries. The best way is to start on the common concerns of your customers. This way, you can start building relationships with them and get their trust.
8. It is relatively cheap
Content has a lifetime value. Once you publish them today, they can drive traffic to your website until you delete them. It is a long-term process and requires consistency and time. You will see accumulated growth as you continue to write content more and more.
9. Subtle Advertising
Customers don’t like direct advertisements and even invest in ad blockers. What’s the use of advertising if your audience does not want to see it? This is where content marketing comes into play. You can create subtle advertising content for your audience. They will find it less annoying and more helpful. It’s effective because people will discover it when they search for information.
10. Can reduce workload your customer service team
If you have discussed most common concerns of your customers, you will lessen the workload of your customer service team. People ask questions when they don’t know the answers. So having content that responds to common issues and questions of your customer is better.
Having a solid content marketing strategy will help you boost your brand’s success. With this, you can reach more people, establish your authority and credibility, and ultimately, convert them as customers.
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Tiffany Tolones is a content writer and a social media manager with experience in writing for media companies in the Philippines. She creates content for lifestyle, tech, and Korean-related niches.