Flexisource IT joined forces with a leading Australian-owned dispensary renowned for its premium-quality, affordable Chinese herbal products and formulas. Together, we aimed to cultivate a flourishing online presence to better serve their customers and amplify their brand within the Australian herbal market.
About Our Client
This esteemed dispensary boasts over a decade of experience, meticulously upholding the highest standards in Chinese herbal products and dispensing practices. They are passionate about providing accessible, high-quality products for medical professionals and consumers, adhering to strict Good Manufacturing Practices (GMP) throughout their operations.
Their dedication to excellence and commitment to traditional Chinese medicine has solidified their position as a leader in the Australian herbal landscape.
Business Challenges
The client identified website limitations hindering customer experience. User feedback revealed issues that needed immediate attention. Our team also discovered technical problems like broken links and a lack of SEO optimisation.
Additionally, the website’s security could be improved. These shortcomings created a digital disconnect, preventing the dispensary from reaching its full potential and effectively serving its customer base.
Flexisource IT’s Approach
Recognising the need for a comprehensive solution, the client entrusted Flexisource IT’s expertise in digital marketing.
Our SEO specialist conducted a thorough website audit, pinpointing areas for improvement beyond the initial concerns raised. We focus on technical fixes and have crafted a holistic SEO strategy to elevate the dispensary’s online visibility and user experience. Likewise, we use a multifaceted approach which includes:
- Google Analytics Integration. We installed and configured Google Analytics on their website to track website traffic, user behaviour, and key performance indicators (KPIs).
- In-depth Keyword Research. We conducted relevant keyword research with high search volume and low competition to target potential customers searching for Chinese herbal products and information.
- On-Page Optimisation. Following the keyword research, we strategically integrated targeted keywords, meta descriptions, and title tags throughout each webpage to improve search engine ranking and user experience.
- Broken Link Repair. Our SEO Specialist fixed any non-functional links that could frustrate users and hinder website crawlability by search engines.
- Page Speed Optimisation. Our talent implemented strategies to improve website loading speed for a faster, more user-friendly experience.
Aside from this, we maintained open communication throughout the project, ensuring client approval for each step. Our SEO Specialist effectively explained the technical aspects of the solutions and their tangible benefits for the dispensary. This transparent approach built trust, allowing the client to provide the necessary website access.
Results
Our implemented solutions resulted in impressive improvement within a month. The website now functions seamlessly, delivering a positive user experience that engages customers. Likewise, our client’s website is slowly ranking in search results, attracting new customers and expanding their reach.
Flexisource IT also remains in contact with our client to address future website issues and ensure that their online presence continues thriving.
On another note, we recommended leveraging social media marketing and creating regular, engaging content to strengthen the dispensary’s online brand further.
Partner with Flexisource IT Today!
Flexisource IT is your number one source of a dedicated team of digital marketing experts. We offer flexible solutions tailored to your needs, providing the expertise and talent necessary for success. Our team of marketing professionals utilises best practices and Agile project management to deliver consistent, high-quality results on time. We are passionate about helping businesses like yours flourish online.
Let Flexisource IT be your partner in optimising your online presence and reaching new heights in the Australian market. Contact us today for a free consultation and discuss how we can help your business thrive.
