Executive Summary
A consultancy and vendor specialising in Business Continuity Management (BCM), Risk Management, and Crisis Management partnered with Flexisource IT to tackle a major challenge within their mobile app. The app’s interface is struggling to present critical data in a visually engaging way. Thus, the client needed a complete UI/UX overhaul to align the app with their branding and create a smoother and more intuitive experience for their users.
Through collaborative approval, Flexisource IT enhanced the app’s user experience by ensuring it was visually appealing and user-friendly. We redesigned the mobile app by delivering a high-fidelity interface that aligned with the client’s branding and addressed its key pain points.
The project was completed within a tight timeframe, leading to high client satisfaction and improved app functionality.
About the Client
Our client is a leading consultancy and software provider offering services in Business Continuity Management (BCM), Risk Management, and Crisis Management. They have over two decades of experience in offering robust, user-friendly solutions designed to improve an organisation’s resilience and adaptability.
Similarly, the client target customers include a wide range of industries, such as Entertainment, Financial Services, Government, Healthcare, Infrastructure, Not-for-Profit, and Retail. That said, their human-centric approach ensures that their tools are not only pragmatic and useful but also seamlessly integrated into any organization. Their commitment to innovation and excellence has established them as a trusted partner for businesses aiming to navigate the complexities of today’s dynamic environment.
Problem Statement
The client faced challenges in the design and functionality of their mobile app. The app’s UI/UX needed to be overhauled to present critical data in a visually engaging and user-friendly way. The client sought to improve the overall user experience, making it more intuitive and aligned with their branding.
Key issues included:
- Unappealing Data Presentation. The app’s interface failed to display essential data in a visually compelling manner.
- Usability Concerns. The app’s user experience was not optimized, leading to potential user frustration.
Consequently, they contacted Flexisource IT to help reimagine their mobile app’s design and provide a more streamlined and engaging user interface.
Flexisource IT’s Solution
Flexisource IT proposed a UI/UX redesign to address the client’s needs for an intuitive, visually appealing mobile app. The solution involved:
- Initial Consultation and Planning:
- Flexisource IT held discussions with the client to understand their specific pain points, design preferences, and branding guidelines.
- A focus was placed on the usability of the app and how to visually represent the data in a more effective manner.
- Design Process:
- Low-Fidelity Wireframes: The team first created basic wireframes to map out the app’s structure and layout, focusing on functionality and flow.
- High-Fidelity Mockups: The next step involved refining the designs to create detailed, high-quality mockups that incorporated the client’s branding, ensuring the design aligned with their corporate identity.
- Iterative Feedback: Regular feedback sessions were held to ensure the client’s expectations were being met throughout the design process.
- Timeline: The project was completed in approximately 1.5 months, with a module-by-module approach that allowed Flexisource IT to focus on specific areas of the app and progressively improve its design.
Roadblocks and Issues During Implementation
Throughout the implementation, Flexisource IT encountered no significant roadblocks, thanks to the client’s clear communication and quick responsiveness. The collaborative nature of the project allowed for a smooth flow of work, with them providing valuable feedback at each stage of the design process.
As a result, there were no delays or issues that disrupted the timeline.
Results
The redesigned mobile app met the client’s expectations and resolved the issues they initially faced:
- Improved UI/UX. The new design was visually appealing and user-friendly, significantly enhancing the overall user experience.
- Increased Client Satisfaction. The client was highly satisfied with the end result, giving the project a 9/10 rating. They appreciated the flexibility and creativity shown by the Flexisource IT design team.
The project resulted in a better-functioning mobile app that better served its users, aligning with their objectives of providing a seamless, data-driven experience. Likewise, the client expressed their gratitude and satisfaction with the work, particularly appreciating the efficiency and quality of the work produced.
“A quick note to say how amazing Mike has been when working with us on the mobile updates. He has done an amazing job in a short time! THANK YOU MIKE! (and Richard and Missy) “
Craig, CEO of Executive Officer
Other Recommendations
While the mobile app redesign was a major success, the client may benefit from additional services to further optimize their digital presence:
- Full-time UI/UX Designer. Given the scale of their work and the need for continuous updates, we recommend they consider hiring a dedicated, full-time UI/UX designer to maintain and enhance their app and other digital assets moving forward.
