Social Media is an essential aspect of modern life. It not only helped people share their stories but also helped businesses communicate with their customers. In fact, 59% of the world’s population uses social media daily. That is why social media has become a tool for business to market their products and services.
Still, nothing this year is constant. Social media trends change yearly due to the shifting audience behaviour and proactiveness to technology. But as a business owner, it can be hard to integrate these new trends into your strategy.
Worry not, as Flexilabs has got you! In this article, we will be tackling 10 crucial social media trends in 2023.
Why Does Social Media Matter?
As mentioned earlier, social media has become a powerful tool for companies to reach their target audiences. It allows businesses to reach a broader audience, engage with customers, and build relationships with potential customers. Furthermore, it will enable companies to build brand awareness and loyalty among their customers.
Through social media, companies can monitor customer sentiment, measure the success of marketing campaigns, and gain insights into consumer behaviour. As a result, they can customise their services based on customer preferences and interests, which can inform strategic decisions.
In short, social media is an essential tool for businesses in today’s digital world. Social media has become integral to marketing strategies for businesses of all sizes and types.
Top 10 Social Media Trends in 2023
Now that you know the importance of social media in business, here are 10 trends you can implement in your accounts!
1. Short form video & TikTok
While TikTok has been one of the top Social media trends for ages, the popularity of this material or platform is slowly gaining momentum. In a study conducted by the venue itself, they revealed that a lot of small and medium-sized businesses are slowly using TikTok in their social media strategy. In fact, 67% of SMBs indicated optimism about their company growth due to TikTok.
So why is this the case? One probable reason is that the platform is slowly integrating various tools to grow business on TikTok. Today, the social media platform features creative tools for eCommerce and performance management. You can advertise your business, collaborate with other brands and influences, and connect shopping on your account.
2. Social commerce and live shopping
Another rising social media marketing trend in the market is social commerce. Social commerce is a way of conducting or selling products using social media. It can be by = organic sociable posts, in-app purchases, or live selling. While this social media trend has been around for ages, it is slowly rising. In fact, according to Mckinsey, USD 37 Billion worth of goods and services were purchased using social media in 2021.
This trend has gained popularity recently, enabling businesses to reach out to their customers directly and engage with them in real-time. Social commerce allows companies to provide customers with a more personalised shopping experience and offer exclusive deals and discounts.
Additionally, it can help businesses better understand customer preferences and behaviour, which can be used for marketing purposes. In essence, social commerce offers an effective way for companies to build relationships with their clientele and increase sales.
3. Sustainability and environmentally conscious brand
Sustainability and environmental consciousness are increasingly crucial for social media trends and businesses today. With climate change and the ever-increasing demand for natural resources, companies are asked to ensure that their operations are sustainable. Similarly, consumers are becoming conscious about their footprint and not opting for greener choices.
As such, more and more brands are improving their image by showing customers that they care about the planet. Furthermore, by investing in sustainability initiatives, businesses can save money in the long run by reducing waste and increasing efficiency.
4. Brand transparency and authenticity
In the digital age, brand transparency and authenticity on social media are becoming increasingly important. Social media is an influential tool for industries to build customer relationships. Still, it can also be detrimental if a company fails to maintain transparency and authenticity.
Thus, companies must ensure that they share accurate information about their products or services while being honest about potential pitfalls or drawbacks. Additionally, companies should strive to create content that resonates with their target audience and reflects the company’s values.
In fact, according to a study conducted by Label Insight, about 94% of respondents said that they would remain loyal to a brand if it promoted transparency. By embracing brand transparency and authenticity in social media, businesses can foster meaningful relationships with their customers, build trust, and ultimately increase customer loyalty.
5. Metaverse and AR integration.
Throughout the years, social media is evolving together with technology. And recently, one of the top social media trends is Metaverse, an app highlighting technology for both AR and VR. Metaverse involves creating a virtual world for users to interact with each other and explore. It’s a new way of connecting with people from all over the world in a 3D environment.
Metaverse social media allows users to create avatars, build their worlds, and even create games within the platform. With this new technology, users can have more immersive experiences with each other than ever before.
In fact, Metaverse has been used by multiple professionals and companies to conduct their events, including Roblox, Fortnite, Amazon, Microsoft, and more. The market is also expected to grow up to USD 8000 by 2024.
6. Multi-sensory social media
Before, forms of media on social media were limited to text, pictures, and videos. But As mentioned earlier, social media is evolving with technology, and social media has become multi-sensory. Multi-sensory social media allows users to interact with their favorite brands more personally by providing them with an immersive experience.
With the help of virtual reality, augmented reality, and haptic feedback, users can experience a more immersive and engaging experience on social media platforms. Brands can use this technology to create interactive experiences for their customers that will help them build stronger relationships with their followers.
With this new technology, businesses can create content that appeals to all five senses: sight, sound, touch, taste, and smell. This will allow them to reach out to a broader audience and engage with them in ways that were impossible before.
7. Customer influencer
Customer engagement in social media is a serious business for most companies. In a study on understanding consumer engagement in social media, the researchers confirmed that customers are three times more likely to remain loyal to a brand if there’s customer engagement.
As such, businesses are becoming increasingly creative in engaging with their current and potential clients on social media. One is customer influencers. Customer influencers have become increasingly important in social media trends and business. They have a large and engaged following on social media, and they use their influence to promote products or services to their followers.
Customer influencers can help businesses reach new customers, increase brand awareness, and boost sales. They can also provide valuable feedback about products and services, which can help enterprises to improve their offerings. Companies can build customer relationships by leveraging customer influencers and creating an authentic brand image.
8. Micro-influencers
Micro-influencers are social media users with a smaller but more engaged audience than traditional celebrities or macro influencers. They typically have between 1,000 and 100,000 followers on each social media profile.
Despite their smaller following, micro-influencers are highly influential. They can often influence their followers’ opinions and decisions. Micro-influencers can be found on all major social media platforms, such as Instagram, YouTube, Twitter, and Facebook.
They often specialize in specific topics such as fashion, beauty, lifestyle, or travel. By leveraging the power of micro-influencers, companies can reach niche audiences that may not be accessible through other marketing channels.
9. Social Audio
Social audio is a rapidly growing form of digital communication in social media trends. It enables people to connect with each other in a more intimate and personal way than traditional text-based platforms.
Social audio allows users to share their thoughts, feelings, and stories. It also allows for group conversations and discussions that are not possible on text-based platforms.
10. AI-assisted content
In 2023, AI-assisted content is expected to be a big social media trend. Recently, many AI content tools, such as ChatGPT, CopyAI, Jasper, and more, were being developed to draft content for blogs and social media strategies.
AI content tools can help creators save time and energy when creating engaging, high-quality content. AI-powered tools can analyze data, identify trends and generate ideas, all of which can help content creators craft more compelling pieces.
With the application of AI in the content creation process, copywriters can produce more impactful pieces faster and with less effort. In fact, according to Salesforce, 84% of marketing leaders say that they will use AI for content in 2022.
Social Media Trends Change Each Year
While it’s important to know these social media trends, it’s also essential to remember that trends constantly change. Each month, new trends pop up left and right. As such, marketers need to keep an eye and ear close and follow the buzz. Always watch out for new technologies and take advantage of these opportunities.
But in the meantime, you can use these 10 trends to further optimise your social media strategy and business. And if you need further help with your social media account, Flexisource IT can help you. We can help you! We provide one of the best social media services in Australia. Contact us now!
