While most people dealing in adwords seek that “magic bullet” to hone in on that “absolutely perfect strategy” to drive the most in terms of traffic, our specialists adhere to an intelligent combination of human behavior attribution, proper optimization, and metric-driven strategies to find the right traffic most likely yielding conversions.
The science behind it is in careful observation and analysis of both human behavior towards what they see on the ads themselves, and the statistical proof that a specific strategy will indeed succeed. Rather than just relying on the math or on just the psychology, a marriage of both is used to reap the best results, with comprehensive reports to provide proof it actually works well.
EXPERIENCE AND AUTHORITY
While the union between statistical data and psychological triggers play a large part in our strategies and techniques. Our greatest weapon in our AdWords arsenal lies in our experience with different clients, different target audiences and who each have different goals.