social media

Facebook Business Page

Guide to Creating and Growing Your Facebook Business Page

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Facebook is one of the internet’s most used platforms, with monthly active users of around 2.9 billion as of 2022. That is why many businesses use Facebook to create a page to engage with clients and acquire new customers. However, handling a Facebook page is not a walk part. You can’t just create a Facebook page, post a picture and a capture and expect the leads to roll. So, how can you do it? This article will discuss the basics of creating a Facebook business page, from setting up the page to customizing it for maximum impact. We’ll also provide tips on ensuring your page looks professional and engaging. What is a Facebook Page, and Why Do You Need it? A Facebook page is a public profile that businesses, organizations, celebrities, and public figures can use to interact with their fans and followers. It allows companies to cost-effectively promote their products, build relationships, and engage them in meaningful conversations.  Likewise, a Facebook business page can help businesses reach a wide range of potential customers through sharing updates, photos, events, and other content with their followers. Thus, with a Facebook business page, businesses can post content, create ads, host events, and even sell products directly to their customers. Additionally, businesses can use analytics tools to measure the performance of their page and track progress over time. This allows customers to give feedback and ask questions directly on your page. Step By Step Guide to Making A Facebook Business Page As mentioned earlier, creating a Facebook business page is the perfect way for a company to reach customers and build relationships with them. With a few simple steps, you can make a helpful page that will help you promote your business and increase brand awareness. Here is how you create a Facebook page according to Meta: What to prepare? Own a Facebook profile. Your account is essential; you cannot create a page without understanding. In addition, your account serves as the owner and first admin of the page. Business category. When creating a page, you need to input your business type. Thus, it is essential to think about and evaluate your business and where it falls. Information about your business. Try to prepare elements including the organization’s name, address, location serviced, email, website, phone number, store hours, etc. Visual elements. You must also prepare files such as logos, images, and more for branding purposes. A clear set of goals and objectives. This will guide you on what kind of post you will create or which direction you aim for. How to Make a Page? First, log in to your account. Next, open the page selection and click “Create New Page.” Add your Page name and select your category. Then, add your page’s biography. This can be a short summary of your company or business. Next, click Create. What to set up after creating a page? Once you are done creating your page, it is time to optimise it. You must add some things to make your Facebook business page more enticing. Add information such as Website, Phone Number, Email, Address, and store hours. Then, add visuals, including your page’s profile picture and cover photo. Connect your Facebook business page to exciting accounts like WhatsApp, Instagram, and more. Try to invite friends to connect and like your page. 10 Tips on How to Grow Your Facebook Page Now that your page is ready, you must create an ideal and unique strategy to stand out. Here are some guidelines on how you can grow your Facebook business page. 1. Maintain an active community An active community is essential for any Facebook business page to be successful. It is a great way to keep users engaged with your brand while driving traffic and conversions. It helps build relationships, create conversations, and drive engagement. In addition, a strong community helps attract new followers, encourages interaction among members, and keeps the page alive with fresh content. Likewise, an active community can be a good source of valuable insights into customer preferences and behaviour. This can be used to tailor content or services accordingly. 2. Try Facebook ads Facebook Ads are a great way to promote your business page and quickly reach out to potential customers. With the right strategies, you can use Facebook Ads to increase your page’s visibility and engagement. Facebook ads allow you to target users based on their interests, age, location, and other criteria. You can target specific audiences with tailored ads, measure the effectiveness of your campaigns, and track conversions. This allows you to create highly targeted ad campaigns to reach the right individuals at the right time. 3. Go live Another way you can build your Facebook Business Page is through Facebook Live. It is a powerful marketing tool that enables users to broadcast live video content directly to their followers. This feature lets users connect with their audience in real time and share their experiences, stories, and more. Through Facebook Live, you can reach a wide range of people with the potential to engage them in meaningful conversations. It enables them to create engaging, interactive content that can be shared with many viewers. Likewise, it allows businesses to expand their reach and build customer relationships by providing an interactive platform for engagement. Moreover, it also allows businesses to get instant feedback from their viewers, which helps them tailor their content accordingly. Through Facebook Live, companies can also measure the success of their campaigns and find out what works best for them. 4. Engage with your audiences Engaging with audiences on Facebook is essential to any successful digital marketing strategy. It is critical to building a solid presence and growing your business. Engagement helps build customer relationships, create brand awareness, generate leads, drive conversions, and increase customer loyalty. In addition, by engaging with audiences, businesses can gain valuable insights into the interests and preferences of their target audience. This information can then generate content that reverberates with them and drives conversions.

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social media trends in 2023

Top 10 Social Media Trends in 2023

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Social Media is an essential aspect of modern life. It not only helped people share their stories but also helped businesses communicate with their customers. In fact, 59% of the world’s population uses social media daily. That is why social media has become a tool for business to market their products and services. Still, nothing this year is constant. Social media trends change yearly due to the shifting audience behaviour and proactiveness to technology. But as a business owner, it can be hard to integrate these new trends into your strategy. Worry not, as Flexilabs has got you! In this article, we will be tackling 10 crucial social media trends in 2023. Why Does Social Media Matter? As mentioned earlier, social media has become a powerful tool for companies to reach their target audiences. It allows businesses to reach a broader audience, engage with customers, and build relationships with potential customers. Furthermore, it will enable companies to build brand awareness and loyalty among their customers. Through social media, companies can monitor customer sentiment, measure the success of marketing campaigns, and gain insights into consumer behaviour. As a result, they can customise their services based on customer preferences and interests, which can inform strategic decisions. In short, social media is an essential tool for businesses in today’s digital world. Social media has become integral to marketing strategies for businesses of all sizes and types. Top 10 Social Media Trends in 2023 Now that you know the importance of social media in business, here are 10 trends you can implement in your accounts! 1. Short form video & TikTok While TikTok has been one of the top Social media trends for ages, the popularity of this material or platform is slowly gaining momentum. In a study conducted by the venue itself, they revealed that a lot of small and medium-sized businesses are slowly using TikTok in their social media strategy. In fact, 67% of SMBs indicated optimism about their company growth due to TikTok. So why is this the case? One probable reason is that the platform is slowly integrating various tools to grow business on TikTok. Today, the social media platform features creative tools for eCommerce and performance management. You can advertise your business, collaborate with other brands and influences, and connect shopping on your account. 2. Social commerce and live shopping Another rising social media marketing trend in the market is social commerce. Social commerce is a way of conducting or selling products using social media. It can be by = organic sociable posts, in-app purchases, or live selling. While this social media trend has been around for ages, it is slowly rising. In fact, according to Mckinsey, USD 37 Billion worth of goods and services were purchased using social media in 2021. This trend has gained popularity recently, enabling businesses to reach out to their customers directly and engage with them in real-time. Social commerce allows companies to provide customers with a more personalised shopping experience and offer exclusive deals and discounts. Additionally, it can help businesses better understand customer preferences and behaviour, which can be used for marketing purposes. In essence, social commerce offers an effective way for companies to build relationships with their clientele and increase sales. 3. Sustainability and environmentally conscious brand Sustainability and environmental consciousness are increasingly crucial for social media trends and businesses today. With climate change and the ever-increasing demand for natural resources, companies are asked to ensure that their operations are sustainable. Similarly, consumers are becoming conscious about their footprint and not opting for greener choices. As such, more and more brands are improving their image by showing customers that they care about the planet. Furthermore, by investing in sustainability initiatives, businesses can save money in the long run by reducing waste and increasing efficiency. 4. Brand transparency and authenticity In the digital age, brand transparency and authenticity on social media are becoming increasingly important. Social media is an influential tool for industries to build customer relationships. Still, it can also be detrimental if a company fails to maintain transparency and authenticity. Thus, companies must ensure that they share accurate information about their products or services while being honest about potential pitfalls or drawbacks. Additionally, companies should strive to create content that resonates with their target audience and reflects the company’s values. In fact, according to a study conducted by Label Insight, about 94% of respondents said that they would remain loyal to a brand if it promoted transparency. By embracing brand transparency and authenticity in social media, businesses can foster meaningful relationships with their customers, build trust, and ultimately increase customer loyalty. 5. Metaverse and AR integration. Throughout the years, social media is evolving together with technology. And recently, one of the top social media trends is Metaverse, an app highlighting technology for both AR and VR. Metaverse involves creating a virtual world for users to interact with each other and explore. It’s a new way of connecting with people from all over the world in a 3D environment. Metaverse social media allows users to create avatars, build their worlds, and even create games within the platform. With this new technology, users can have more immersive experiences with each other than ever before. In fact, Metaverse has been used by multiple professionals and companies to conduct their events, including Roblox, Fortnite, Amazon, Microsoft, and more. The market is also expected to grow up to USD 8000 by 2024. 6. Multi-sensory social media Before, forms of media on social media were limited to text, pictures, and videos. But As mentioned earlier, social media is evolving with technology, and social media has become multi-sensory. Multi-sensory social media allows users to interact with their favorite brands more personally by providing them with an immersive experience. With the help of virtual reality, augmented reality, and haptic feedback, users can experience a more immersive and engaging experience on social media platforms. Brands can use this technology to create interactive experiences for their customers that will

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TikTok

TikTok: The New Search Engine?

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TikTok came out with a new search feature. A lot of people, especially the youth, already use it.  But what is this new search engine exactly? Will it give Google a run for its seat as the search engine king? In this article, we will find out what is up with the new TikTok search engine and what it spells for your business. How Does TikTok Differ From Google? Before anything else, it is important to understand the key differences between these two platforms. That way, you can retrofit your SEO strategies accordingly.  Google is a search engine. It was created and continues to function as a search engine. It organises all the available information online and enables users to conveniently search and access a diverse range of content (including TikTok videos) on the internet using specific queries, words, or phrases.  On the other hand, TikTok is a social media platform. It is centred on enabling users to create, post, share, and watch entertaining short videos of themselves.  What Is TikTok Search Engine? So, what exactly makes TikTok as a search engine?  It is basically a search feature in the app. It enables users to search related video content and influencers using keywords, key phrases, and hashtags.  It first started as a simple search bar. Now, it has evolved to even suggest search terms while users check the comments section.  What Does It Mean For Marketers? This new search engine is worth paying attention to for businesses with TikTok accounts and every digital marketer.  In just a few years,  TikTok has grown into a formidable contender. The social media platform is already going toe to toe with tech giants like Facebook, Instagram, and YouTube.  TikTok, as a search engine, has a shot at overcoming Google. Just in late 2021, according to Cloudflare’s Year in Review report, the social media platform already topped Google as the most popular domain.  This is just proof that it is better to have a more integrated approach with your SEO and social media marketing campaigns as early as possible. For digital marketers, it is time to amp up your efforts in creating and posting short-form videos. Not just any video, though. It needs to be entertaining, useful, and more importantly, vertically oriented. Pros & Cons of TikTok As A Search Engine That said, what are the advantages and disadvantages when are you using the TikTok search engine in your SEO campaigns? Let us start with the cons first: Cons of TikTok Search Engine It only works for its own platform The most glaring limitation of the TikTok search engine is that it is only limited to its social media platform. Meaning you can only search video content that has been posted on TikTok.  Unlike Google, which allows you to search for content that is available on the internet. It does not provide control over search results Yes, you can find content related to your queries but the TikTok search engine does not give much control.  The filter feature in the search bar only allows you to do two things: One, swift through the video contents by the date it was posted, from “All time,” “This week,” “This month,” “Last 3 months,” and “ Last 6 months.” Two, you can only sort it by “Relevance” and “Most liked.” Pros of TikTok Search Engine But this should not deter you from utilising the TikTok search engine. It also has advantages that can help your business: It makes it easy to find related video content People can find and watch your short-form video. Just make sure you add the related keywords and key phrases in your captions and in-video text. It offers diverse search engine options Specifically InfluenceGrid. It is under the TikTok search engine umbrella. It is a tool that makes it easier for digital marketers to find the most popular TikTok content creators in a niche and part with them. Its SEO kills two birds with one stone The SEO strategies you apply for the TikTok search engine trickle down to Google as well. So long as the keywords are present in the caption, in-video text, and even hashtags, users can find them in TikTok and Google. How To Optimise Your Content For TikTok SEO Whether TikTok will eventually overtake Google as the search engine king is unclear.  But what we are sure of is this: You still need to optimise your short-form video content with TikTok strategies for SEO campaigns:  Understand Your Audience With TikTok SEO Analytics It takes out the guesswork and paints a clear picture of your audience: Who they are; what they like; what motivates them. This in-depth information allows you to understand their search intent and serves as your blueprint for your content and marketing campaigns. Select & Add Keywords In Your Videos It is important to use the right keywords to make your videos much easier to find. Just remember a few things when you choose words and phrases for your SEO:  Search volume Relevance Keyword difficulty Keep in mind, there is no foolproof formula for this. Just make sure it aligns with your target audiences’ search intent. Once you have figured out the keywords you want to add, incorporate this into your video content: caption, title, and in-video text.  Use Hashtags In Your Strategy Similar to SEO keywords, hashtags also play a role in making your video content more discoverable. Here are a few tips when you choose your hashtags: Relevant hashtags only.  You will not be able to cheat the system if you use other hashtags. Or worse, TikTok’s algorithm might even shadowban your account. Mix popular and niche hashtags. Trending hashtags will help increase your video content’s exposure. However, keep in mind popular hashtags have tougher competition. On the other hand, niche hashtags have less competition and make it easier to target your audience. Cross-Promote Your Video Content Invite your followers to check out your other content. This is a no-brainer already. More importantly, it helps

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Tiktok for Ecommerce: Reshaping the World of Online Selling

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For over six years, TikTok has become a great social media app used by people of all ages worldwide. It has an explosive growth since the start of the pandemic, having more than 1 billion users in over 150 countries. So, it wasn’t surprising that brands are starting to see their potential in marketing and eCommerce. Companies like Marvel, Levi’s, and Duolingo are now using TikTok marketing to promote and connect with their customers. But is it worth it? So whether you’re a business owner, marketer, or influencer looking to use TikTok for marketing, this article is for you. This guide will discuss what TikTok is and the pros and cons of using TikTok for eCommerce. What is TikTok? TikTok is a mobile app that allows users to create and share short videos with others. The app was launched in 2016 by Chinese company ByteDance. It has been around for almost six years and has already amassed over 2.6 billion downloads. With TikTok, you can do anything you want – from singing and dancing to talking about your day. The app is designed to be easy to use and addictive, so it’s not surprising that it’s becoming one of the world’s most popular social media sites. TikTok for business was popularised recently as the platform released new features perfect for advertising. Features such as Ad manager, branded hashtags, and store integration are now available to users. 5 Benefits of Using TikTok for eCommerce Using TikTok as an eCommerce marketing tool is not easy. While the social media platform can potentially drive growth for retailers, the platform’s content format is not accessible and could take a lot of time. So, before using TikTok for business, it’s essential to understand its benefits and see if it’s worth the effort. Likewise, here are five benefits of using TikTok for eCommerce. 1. Little to no competition when it comes to eCommerce TikTok for eCommerce has become one of the world’s most popular social media platforms. One reason for this is that the platform has little competition in business. It’s undeniable that its popularity for small to medium companies is steadily increasing. However, while the platform has a booming no of users, most of these are audiences from ages 15-25. Moreover, 50% of billion-dollar brands, including Facebook, YouTube, Google, or IKEA, have no TikTok presence. Thus, small businesses still have a chance to jump into the platform’s popularity and take advantage of its marketing potential before big corporations join the competition. 2. Functionality for eCommerce TikTok for eCommerce has added new functionality that allows creators to sell products directly to their followers. In recent years, they made it easier for businesses to start advertising on the platform using TikTok Ads Manager. In addition, the collaboration between TikTok and Shopify will allow creators to sell products through their channels on the app. This is an excellent opportunity for small businesses that are struggling to find a way to reach customers. 3. Wide variety of audience As mentioned earlier, TikTok has become one of the most popular video-sharing apps in the world, with over 1 billion monthly users as of 2022. The app is most popular among teenagers and younger viewers. Still, it houses various audiences, including people from different walks of life. The application is dominated by women, with 61%. On the other hand, male users are at 39%. TikTok users are also dominated by ages 10 to 19 with 32.5%, followed by 20-29 with 30%. Likewise, most of the app’s users are generally from China, India, and the US. 4. Improve brand awareness It has been proven that TikTok for eCommerce can increase brand awareness because of its high engagement rates and highly targeted audience. Companies who use TikTok to promote their products or services will easily reach the younger demographic, which is more challenging to get through other social media platforms such as Facebook or Instagram. TikTok also offers companies the opportunity to sponsor content from influencers with large followings who post on 5. Can generate leads TikTok is an app that can help generate leads. It is a social media app that lets you make short videos or clips. You can share these videos on TikTok or other social media platforms or save them to your phone. Through these contents, you can reach potential customers and clients. Likewise, businesses can use TikTok for eCommerce by running a lead generation campaign. These ad features enable businesses to reach prospects and seamlessly interact with them. 5 Drawbacks of Using TikTok for eCommerce Unfortunately, TikTok is not fail-proof. Like any other platform, TikTok has drawbacks when used for eCommerce or retail. Her are five disadvantages of using TikTok for business. 1. Content format limitation TikTok has content format limitations. TikTok only allows users to post videos, with a maximum of 10 minutes. Although enough for some, this can limit the content of some businesses. Moreover, video content format is not accessible compared to other forms such as blogs or photos. Marketers and social media users must strategies, create scripts, take videos, and edit to create just content. 2. Audience is not focused As mentioned earlier, the audience of TikTok is very diverse and not focused on one topic, which makes it problematic for brands to advertise on the platform. The algorithm of TikTok for eCommerce is random. Your videos can show up on any kind of user’s “For You” feed. 3. Complicated production TikTok is much more complicated than other social media apps like Instagram, Snapchat, and Facebook. While you can simply post videos on TikTok, sometimes, this is not enough. Contents on TikTok for eCommerce sometimes require extensive production for it to be interactive. Videos must be high quality and shareable in a way that will attract engagements and conversions. 4. Ads can be expensive TikTok ads are expensive. The cost per Mille (CPM) of TikTok ads starts at $10 (cost per 1000 views). Likewise, some businesses spend a minimum of $500 on a

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hashtags

Why Proper #Hashtags Matter in 2023?

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Suppose you are one of those businesses that used social media earlier. In that case, you are probably aware of how vital hashtags are. Hashtags were widely used on social media platforms such as Twitter, Instagram, and Facebook to increase engagement, awareness, and more. In fact, according to sprout socials, using trending hashtags can help improve viral attention on your post. Still, many digital marketers question the relevance of hashtags to social media today. Some believe that hashtags are a waste of time. And while might hashtags aren’t as helpful as they used to be, they’re not dead. Using hashtags is still effective in extending the reach of your posts. Likewise, this article will tackle why people still use them and how to use them properly. What is a hashtag? A hashtag is a word or phrase preceded by the symbol #. It can be used in social media to identify messages on a specific topic. The hashtag was created in 2007 by Chris Messina to categorize messages on Twitter. He proposed using hashtags as a metadata tag that would allow users to apply dynamic, user-generated tagging. This makes it possible for others to find messages with similar content easily. Hashtags have become popular on social media platforms like Instagram, Facebook, and Twitter. They have been used in other ways, such as in journalism and marketing campaigns. Why should you use a hashtag? As mentioned earlier, hashtags are an excellent way to connect with interested people or related to your niche or content. For example, suppose you have an eCommerce fashion business. In that case, you could use hashtags such as #clothes, #dress, or #ootd to promote your products. Likewise, here are a few more explanations as to why you should use hashtags in your social media strategy. 1. Reach target audiences Using hashtags on your social media posts can help boost your reach toward your target audience. It is essential to social media marketing because it can effectively link content to a particular topic and reach target audiences. A hashtag is created using the pound symbol (#) followed by a keyword or phrase. A space follows this before the next word or phrase you want to hashtag. And when you use the right keyword, your post will be included in their feed. For example, if I wanted to talk about my favorite TV show, I would use #myfavoriteTVshow. 2. Compel an action A hashtag compels an action because it reminds people to take some kind of action. For example, if someone wants to promote the idea of recycling, they might use the hashtag #recycle. The hashtag will remind people that they should recycle and do it now. 3. Shows support for social issues Hashtags are a great way to display support for social issues. It can be used to express opinions, emotions, and other thoughts. This can be done by adding a hashtag before or after the statement. Some hashtags have become popular in recent years due to their popularity with celebrities and influencers on these platforms. For example, #metoo is an example of a hashtag that has been popularized by celebrities such as Alyssa Milano and Rose McGowan. They have helped raise awareness about sexual harassment in Hollywood and beyond. 4. Build brand awareness Hashtags are also used as branding tools. You can use them in your business name or slogan so that when people search for that keyword, they will find your profile or company website easily. For example, if you have an ice cream store and call yourself “The Coldest Ice Cream,” you could use #thecoldesticecream as a hashtag for your social media profile. This can help you increase brand awareness or invite people to your profile. 5. Increase customer engagement The use of hashtags has increased in recent years. Hashtags have become integral to social media marketing because they are the easiest way to categorize content and increase customer engagement. It is used to group posts under a common topic. It is a way to categorize posts and helps increase customer engagement. Likewise, it can help marketers create more content, find new customers, and increase the reach of their posts. It can make it easy for people to find them on social media platforms. What makes a good hashtag? Now that you know why you still need to use the hashtag, it is now time for you to learn how to do it right. Here are some easy and general tips for using hashtags on social media. 1. Short and easy to remember According to Hootsuite, the length of hashtags may vary depending on the platform. Still, a  good hashtag should be short and easy to remember. It should also be catchy and meaningful to the audience. Otherwise, here are some hashtags per social media platform. Twitter – Use one to two hashtags per post. Facebook – Use two to three hashtags per post. Instagram – Use three to five hashtags per post. LinkedIn – Use one to five hashtags per post. TikTok – Use two to three hashtags per post. YouTube – Use three to five hashtags per post. 2. Reflects your brand Hashtags are an essential marketing tool for businesses. They can be used to reflect the brand’s identity and promote the company’s products and services. A good hashtag should be relevant to your company or product. It should also be easy to use with other social media channels and easy for customers to remember in their everyday lives. 3. Not overused While using popular or trending hashtags is tempting, it sometimes comes with disadvantages. For example, the hashtag #throwbackthursday has more than 55 million posts on Instagram alone. If you tag your next posts with this hashtag, there will be a slim chance that users will see your post in this thread. So, if you want your hashtags to go viral, they mustn’t be overused. Try to stick to hashtags with less than 1 million posts for small accounts. That way,

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How to Make Your Social Media Posts Interactive

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Interactive social media posts are a great way to keep your audience engaged and informed. They can be used to promote your brand, product, or event and can be made in a variety of formats (text, photos, videos, polls, etc.). They’re also a great way to connect with your audience on a more personal level.  By using interactive social media posts, you’ll not only reach your target audience, but you’ll also build trust and loyalty within the community. You can engage your followers and make them feel like they are part of the conversation. This engagement will likely lead to more shares and comments, which will in turn increase the reach of your content. Customer Engagement in Social Media There is no question that social media has had a profound impact on the way customers engage with businesses. To capitalize on this, businesses need to understand how customers use social media and what they expect from businesses when they do. Generally, customers use social media to connect with friends and family, share information about their lives, and get news and updates. They also use it to seek out recommendations for products and services.  This means that businesses need to be active on social media, not only sharing information about their products and services but also engaging with customers in a way that builds relationships. Customers expect businesses to be responsive to inquiries and complaints made through social media channels. They also expect businesses to provide valuable content that helps them solve problems or learn something new. Social media also provides a way for businesses to connect with their customers on a more personal level. Customers appreciate it when businesses take the time to respond to their comments and questions. By engaging with customers on social media, businesses can show that they care about their customers and their opinions. Businesses that are active on social media have seen great success in terms of customer engagement. Customers are more likely to interact with businesses that are active on social media, and they are more likely to become loyal followers. Types of Interactive Posts Interactive posts are a great way to increase social media engagement. Adding interactivity to social media posts can help to capture your audience’s attention and keep them engaged. There are several ways to do this, and the type of interaction you choose will depend on the platform you’re using and your goals. Quizzes and Polls Quizzes and polls are a fun, interactive way to engage with your followers on social media. They are also an inexpensive way to create engaging content. Quizzes and polls can be used to get feedback from your followers or to test their knowledge on a topic. They are also a great way to get more followers on social media. When you post a quiz or poll, make sure you include a link for people to take the quiz or vote. This will help you grow your audience and increase engagement on your social media posts. Contests When people are given a chance to enter a contest, they are more likely to engage with your post by liking it, commenting on it, or sharing it with their friends. This can help to boost your reach and expose your brand to new audiences. Contests can also be a great way to generate leads and drive sales. By asking people to enter by providing their contact information or by purchasing products or services, you can collect valuable leads that you can then follow up with later. And, if you run a contest that is tied in with a sale, you can see even bigger results. Multiple-Choice Posts The use of multiple-choice social media posts is becoming more and more popular. There are many benefits to using this type of post. First, they are interactive, which means that your followers have the opportunity to engage with you and with each other. This leads to a more engaged audience, which can result in more followers and increased brand awareness. Additionally, multiple choice posts are a great way to test your audience’s knowledge of your brand or product. You can use the results of the quiz to create content that is tailored specifically to your followers’ needs and interests.  Finally, multiple choice posts are a fun and engaging way to communicate with your followers, and they can help you build relationships with them that will last long after the post has been seen. Interactive Videos Video is one of the most powerful ways to communicate on social media. And when that video is interactive, it can be even more effective in engaging your followers and driving them to take action. Interactive videos allow viewers to choose what they want to watch and how they want to interact with the content. This type of video can be used for a variety of purposes, such as promoting a product or service, teaching a new skill, or just providing entertainment. One of the benefits of using interactive videos for social media is that they can help you stand out from the competition. With so much content being shared online, it’s important to find ways to make your content stand out. Interactive videos are more likely to catch people’s attention than traditional videos. How to Write Interactive Social Media Posts When you’re writing a social media interaction post, it’s important to keep in mind the goals of your campaign. Are you trying to increase brand awareness? Drive traffic to your website? Increase leads? Once you know what you’re trying to achieve, you can focus your post on achieving that goal. For example, if you want to drive traffic to your website, you could include a link in your post. You should also make sure that your post is relevant to your target audience. When people see a post that doesn’t interest them, they’re likely to scroll right past it. To create posts that are both relevant and interesting, it’s important to know your

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Why does Social Media Posting Time Matter in 2022?

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Social media is a massive part of our lives. It’s not just the site we go to for memes and funny videos, but it’s also a place where you can interact with your friends and family and find out what’s happening worldwide. In fact, according to Statista, in 2022, 4.26 billion users will be using social media worldwide. So, it’s undeniable that marketers should use social media in every business to promote their products or even get the word out there. However, using social media as a promotion tool is not that easy. It would help if you did a lot of planning, researching, and executing. And one of the most crucial characteristics is time to the perfect time to post on social media. There are different opinions about this, and many studies have been done on the topic. Thus, this article will explore the different views about social media posting schedules and what has been found in studies on this topic. After reading this article, you should be able to decide for yourself when it is best to post on social media. Why does Social Media Posting Time Matter? As the introduction mentions, social media is an important marketing tool for businesses. It helps you promote your brand and reach out to a broader audience. Moreover, if you optimize your strategy, you can maximise its potential. When it comes to posting on social media, timing can be everything. It can make or break your engagement rates and, ultimately, your success as a business. The right time of day for posting content can have a significant contribution to the success of your social media marketing strategy. As such, below are some reasons why social media posting schedules matter: 1. Helps promote your brand to maximise your content reach and engagements As mentioned earlier,  the time when you post on social media is also significant because it can help you get more attention and clicks. It’s important to know when most of the audience is online so that you can post at the most suitable time. For example, when you post at the right time, you have a higher chance of getting more engagement and shares. It also increases your chances of being found on the result pages. Moreover, it allows you to reach out to new audiences. 2. It determines where your content appears on their feed Many factors contribute to this, but one of the most important ones is when you post your content. It is widely accepted that posting at the right time can help you get more exposure on social media. People tend to scroll through their feed in a specific order, and if your post doesn’t appear in their feed for some reason, they may never see it. Likewise, you first need to find out what time zone your target audience is in because this will determine when they will be scrolling through their feeds. 3. Helps you organize your content The thing is that social media is not only something you use to share content, but it’s also something that can consume a lot of time if you don’t take care of it. And while you can use a bunch of social media tools to automate some tasks, it does not take much from your planning. Likewise, one way is to set up a posting schedule for yourself. This way, you know exactly when and what marketers will post content on each platform, which will help with organization and productivity. What are the top times to post on Social Media? The best time to post is not always clear-cut, but there are a few factors that you can consider when deciding what the best time to post is for your business. The most crucial factor in determining when you should post on social media is who your target audience is. It’s also important to know when people are most active so that they are not distracted by other posts when they may be more likely to engage with your content. For example, if you are targeting mothers, posting at 10 am would be more effective than posting at 10 pm because that’s when they’re more likely to be scrolling through their feeds. In addition, it’s essential to consider where your target audience lives and their work hours. For example, posting in the morning would be the best option if you target Europeans who work from 9 am – 5 pm. You can target those scrolling through social media on their way to work. Moreover, time zones are another essential factor in determining what time to post on social media. Sometimes, those who handle social media are in different time zones than the target market. Likewise, here is the general best time to post on social media per platform: 1. Best time to post on Facebook Facebook has been a popular social media networking site for years. It allows people to connect with friends and family and share photos, videos, and other content. While many business owners have leveraged their digital marketing campaigns through Facebook, there is no perfect time for posting on the platform. The platform’s algorithm follows the interest of each user and their habits. Still, here are the overall social media posting schedules for Facebook: An adequate time to post on Facebook is usually in the morning (6 – 8 am) and the afternoon (2 – 5 pm). People are most likely to be scrolling on their social media accounts. However, suppose you are posting something that requires longer attention, like company announcements or video. In that case, it’s better to post at night. Sunday is the worst day to post on Facebook for B2B campaigns, according to Statusbrew. It is considered that Sunday receives the lowest interaction rate. 2. Best time to post on Instagram Instagram is a social networking platform that allows users to share their pictures and videos publicly or privately. Through this platform, users can upload pictures and

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tiktok for business

Why You Should Use Tiktok for Business in 2022

Leave a Comment / Blog, Digital Marketing /

1. A More Comprehensive Range of Exposure Many businesses found triumph on TikTok for business not because of its unique posting features but its incredible Algorithm and exposure. TikTok will provide your commerce access to an audience that other platforms don’t have. It is home to a diverse number of audiences. Many users came from different countries, backgrounds, and even several generations. Everyone uses TikTok – from Gen Z, Millenials, Gen X, and even Baby boomers. It is available in 150 countries and 75 different languages. And for most businesses, the more exposure your brands have, the better. You can even use TikTok to improve your overall brand awareness. You can relate stories to people or showcase your products or services on the video. 2. New Marketing and New Algorithm TikTok’s Algorithm works differently from other social media networks. And although TikTok does not publicly announce how its Algorithm works like Facebook or Twitter, most users have a decent understanding of how it works. This social media network’s Algorithm ranks videos to their videos based on various factors such as Comments, Shares, Likes, Completions, and rewatches. Basically, its Algorithm assigns “points on videos” based on the mentioned metrics. And the more engagement the video reaches, the more it will be shown to larger audiences. However, TikTok has recently implemented a new algorithm reflecting on its “For You Feed” This feed echoes a slightly different algorithm. The system shows content to users based on a combination of factors such as interests or the contents of other creators you watched before. So how does this Algorithm relate to marketing? Basically, TikTok for business provides an avenue for marketers to connect with a broader audience and promote their brand. 3. Great for Recruiting Talents As mentioned earlier, TikTok lets businesses share creative, fun, and relatable video with its consumer. It helps them stand out amongst the market and builds their credibility and reputation to people. But another reason why use TikTok for business is that most companies are now using it for recruitment purposes. Moreover, you can share employer branding too by simply showing potential candidates that your company is a great place to work for. Show content representing great opportunities in your company and what benefits they can get. You can do this by presenting new hire kits, sharing company fun activities, or even simple day-to-day life as an employee in your company. 4. Learn about the Latest Trends Even when TikTok only started as a platform to lip-sync and dance, it has evolved into showcasing new trends and endless ideas. As mentioned earlier, Tiktok for business has long since implemented a new algorithm that gives users trending videos based on their interests. This makes it easier for users to find new relative content to their industry, brand, or interests. The For You Feed offers never-ending ideas, trends, or concepts relevant in today’s time and can help you keep up with the industry. The best part is TikTok has a feature that makes it easier for you to come back to it later. You can either save the video on your phone or simply like the video. It will show on your selected videos on your profile. 5. Tap into Younger Audiences While it is true that TikTok is used by various age groups, it is still used mainly by the younger generation, such as Gen Z and Millennials. According to YPulse Survey, over half of Gen Z consumers are now on TikTok. That’s about 46 points increase from 2019 to 2021. And why is this a great thing? Mostly, the latest “big thing” is made by this generation. Tiktok for business is a great tool to indicate which marketing trend can be effective and top the younger generation. How to start your TikTok Business Channel? If you are planning to tap your marketing team to create a TikTok for a business account, you can use the guide below to start your strategy: 1. Create a Branded Channel To start your account, you first need to create a brand for your page by experimenting with various content types and seeing which one works well. Most content can be made on a minimal budget using your phone. Posting your corporate brand messaging won’t simply work on TikTok. You need to create ways to impactfully engage users with your content. As such, plan out content that resonates with your target audience and use the platform’s features such as effects, editing tools, filters, and more. You can even look at trending content or hashtags related to your brand and see which gets the most views. 2. Define your audience As said earlier, TikTok is a platform for everyone. And besides, audience type is not only divided by its age group. When targeting audiences, there are many other things to consider, like their interest, traits, and even gender. Below are some essential concepts that can help you paint a picture of what people would most likely convert into a customer: Gender – This might look unimportant to most. But if your company is selling feminine products, it’s essential to specify your target gender. Location – Where does an ideal customer live? Are you catering to people near your shop? Which country can your product reach? You need to identify areas for the coverage of your content. Interest – This is important as your content will most likely revolve around the audience’s interest. Research your current customers’ interests, hobbies, or passions and get ideas of what your potential customers want to see. Industry – Deciding which industry your audience is in is essential. It might not be as relevant for eCommerce companies. But for other B2B catering businesses, this might be necessary. Current Issues faced – This information can help you create content unique to other accounts. This can also encourage potential customers to relate to your product to address their problems. 3. Maximize the data and insights Data and analytics are like water during a

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12 Social Media Scheduling Tools to Boost Your Marketing Efforts

Blog, Digital Marketing /

Social Media has become the most popular and most successful platform to advertise your brand and products. Its power is endless and can reach many customers, influencers, and other potential business partners. Though it comes with many opportunities, maximizing social media networks can be challenging. You need to keep up with your audiences and engage every day. Not only that, planning and preparing content can take a tremendous amount of thinking and execution. And without the right tool, it can be nearly impossible for one person to do this. Likewise, we listed the 12 best social media scheduling tools to help you with your content campaign. Why is using social media marketing Important to your business? Connecting to your target audience can be difficult. It can nearly be impossible to reach your target audience when using traditional marketing. It is untargeted, expensive, and immeasurable. However, in this digital age, it would be wiser for businesses to use social media for marketing. In this digital age, most of the population spends a large chunk of their time using social media. According to Statista, in 2020, the average daily social media usage amounted to 6 hours and 25 mins per day. Using social media can help you reach a wide range of potential consumers. In addition, it can also offer a lot of advantages like targeted advertising, insights, and other data that can support you in improving your marketing campaign. Here are other reasons how social media can help your business. Low-cost advertising using Facebook ads for business Learn about your competitors why analyzing your competitor’s profile Build a community with your costumers Target certain consumers demographically Learn about audience behavior and buying patterns Increase your ROI Build and maintain relationships with your present customers Increase your brand popularity Top 12 Social Media Scheduling Tools Despite all its advantages, managing social media for business can be difficult and time-consuming. Posting frequency is essential in social media to build audiences. However, planning, creating, and posting content is more complex than anyone thought. This usually can lead to burnout for most marketers. And here’s where social media scheduling tools can help. It is a convenient shortcut in scheduling, planning, and queueing your posts, rather than taking time every day to post on various social media accounts. It can improve efficiency and productivity. Here are a few social media scheduling tools that you might want to use in your business: 1.        SocialPilot SocialPilot is a social media scheduling app that helps marketers and businesses automate their social media posts and management. It features a clean and straightforward interface that lets you sort and group social media account based on your preferences. This makes it easier for you to manage multiple accounts and publish on all of them. This social media scheduling tool can be used on several social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and even TikTok. You can put hashtags, comment, and message your customers with SocialPilot. SocialPilot offers plans ranging from $30/ month to $150/ month, relatively cheaper than most social media scheduling software. 2.        Hootsuite Hootsuite is one of the popular social media scheduling tools used by large companies and agencies. This media scheduler is used by more than 18 million users worldwide and has supported companies for a long time. You can use Hootsuite on Facebook, LinkedIn, YouTube, and Instagram. This social media post scheduler covers mainly the roles of a social media manager. Using Hootsuite, you can curate content, create a content calendar, schedule posts, and even manage your team. It also lets you measure your ROI and offer great social media insights. Although this tool offers top-notch features, its plans are slightly pricey for small businesses. Its plans range from $19 a month with one user to $599 a month for five users. 3.        Buffer Buffer is a social media post scheduling app that allows marketers to create and build several relevant posts to share with their audience. It’s user-friendly with its simple interface. With this social media planning app, you can easily share and schedule relevant blogs, webpage, or even posts to your account. Buffer offers a freemium version that allows you to schedule up to 10 posts for free. However, their paid plan lets you undertake as much scheduling as you want. You can get the paid plan for a meager price of $5 per month. 4.        Sendible Sendible is one of the best social media scheduling tools. It offers excellent features, personalized reports, and top-notch insights. This tool also features a great dashboard and tool for publishing, CRM, mobile, and collaboration. It allows marketers to plan, schedule, publish posts, videos, images on various social media platforms at once. Moreover, it will enable you to edit scheduled posts without taking them off the queue. You can even reach specific segments audiences using this tool. This social media scheduler allows you to use it on social media networks such as Facebook, Tumblr, Twitter, and non-social media sites such as WordPress, Medium, or Blogger blog. Likewise, you can connect sensibly with Canva to help you design better visual content for your audiences. Sendible offers a Micro Plan for solopreneurs for only $29 per month and a small plan for $99 per month. 5.        Zoho Social Zoho is another top-notch social media scheduling tool that helps businesses automate their social media content generation. It allows companies to reach the right audiences promptly with the right messages. Users can manage multiple accounts and schedule posts in one go. It also allows you to collaborate with your team using the same dashboards. It also offers a report to help you track conversions and ROI in every campaign. With these insights, you can also improve your strategies and campaigns to create more engaging content for your audiences. Zoho can be connected on various social media platforms such as Instagram, Twitter, Facebook, and more. Zoho prices range from $14 a month to $52 a month, depending on your needs. 6.        Tweetdeck If

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