Why You Should Use Tiktok for Business in 2022
1. A More Comprehensive Range of Exposure Many businesses found triumph on TikTok for business not because of its unique posting features but its incredible Algorithm and exposure. TikTok will provide your commerce access to an audience that other platforms don’t have. It is home to a diverse number of audiences. Many users came from different countries, backgrounds, and even several generations. Everyone uses TikTok – from Gen Z, Millenials, Gen X, and even Baby boomers. It is available in 150 countries and 75 different languages. And for most businesses, the more exposure your brands have, the better. You can even use TikTok to improve your overall brand awareness. You can relate stories to people or showcase your products or services on the video. 2. New Marketing and New Algorithm TikTok’s Algorithm works differently from other social media networks. And although TikTok does not publicly announce how its Algorithm works like Facebook or Twitter, most users have a decent understanding of how it works. This social media network’s Algorithm ranks videos to their videos based on various factors such as Comments, Shares, Likes, Completions, and rewatches. Basically, its Algorithm assigns “points on videos” based on the mentioned metrics. And the more engagement the video reaches, the more it will be shown to larger audiences. However, TikTok has recently implemented a new algorithm reflecting on its “For You Feed” This feed echoes a slightly different algorithm. The system shows content to users based on a combination of factors such as interests or the contents of other creators you watched before. So how does this Algorithm relate to marketing? Basically, TikTok for business provides an avenue for marketers to connect with a broader audience and promote their brand. 3. Great for Recruiting Talents As mentioned earlier, TikTok lets businesses share creative, fun, and relatable video with its consumer. It helps them stand out amongst the market and builds their credibility and reputation to people. But another reason why use TikTok for business is that most companies are now using it for recruitment purposes. Moreover, you can share employer branding too by simply showing potential candidates that your company is a great place to work for. Show content representing great opportunities in your company and what benefits they can get. You can do this by presenting new hire kits, sharing company fun activities, or even simple day-to-day life as an employee in your company. 4. Learn about the Latest Trends Even when TikTok only started as a platform to lip-sync and dance, it has evolved into showcasing new trends and endless ideas. As mentioned earlier, Tiktok for business has long since implemented a new algorithm that gives users trending videos based on their interests. This makes it easier for users to find new relative content to their industry, brand, or interests. The For You Feed offers never-ending ideas, trends, or concepts relevant in today’s time and can help you keep up with the industry. The best part is TikTok has a feature that makes it easier for you to come back to it later. You can either save the video on your phone or simply like the video. It will show on your selected videos on your profile. 5. Tap into Younger Audiences While it is true that TikTok is used by various age groups, it is still used mainly by the younger generation, such as Gen Z and Millennials. According to YPulse Survey, over half of Gen Z consumers are now on TikTok. That’s about 46 points increase from 2019 to 2021. And why is this a great thing? Mostly, the latest “big thing” is made by this generation. Tiktok for business is a great tool to indicate which marketing trend can be effective and top the younger generation. How to start your TikTok Business Channel? If you are planning to tap your marketing team to create a TikTok for a business account, you can use the guide below to start your strategy: 1. Create a Branded Channel To start your account, you first need to create a brand for your page by experimenting with various content types and seeing which one works well. Most content can be made on a minimal budget using your phone. Posting your corporate brand messaging won’t simply work on TikTok. You need to create ways to impactfully engage users with your content. As such, plan out content that resonates with your target audience and use the platform’s features such as effects, editing tools, filters, and more. You can even look at trending content or hashtags related to your brand and see which gets the most views. 2. Define your audience As said earlier, TikTok is a platform for everyone. And besides, audience type is not only divided by its age group. When targeting audiences, there are many other things to consider, like their interest, traits, and even gender. Below are some essential concepts that can help you paint a picture of what people would most likely convert into a customer: Gender – This might look unimportant to most. But if your company is selling feminine products, it’s essential to specify your target gender. Location – Where does an ideal customer live? Are you catering to people near your shop? Which country can your product reach? You need to identify areas for the coverage of your content. Interest – This is important as your content will most likely revolve around the audience’s interest. Research your current customers’ interests, hobbies, or passions and get ideas of what your potential customers want to see. Industry – Deciding which industry your audience is in is essential. It might not be as relevant for eCommerce companies. But for other B2B catering businesses, this might be necessary. Current Issues faced – This information can help you create content unique to other accounts. This can also encourage potential customers to relate to your product to address their problems. 3. Maximize the data and insights Data and analytics are like water during a
