enterprise SEO

It is a new year! That means marketers must revamp 2023 buzzwords and content strategies to keep up with the latest SEO trends.   So, in this article, we jammed together a lot of things to help you out. Here, you can find the trends you already know, the must-know SEO trends of 2023, tips to create a successful strategy, and a couple of tools to help you along the way.  Why are SEO trends so important? SEO is meant to improve the visibility of a website and effectively answer queries.  With that said, there is more and more content from companies to help increase their chances.  As a result, there are always new Google trends, new algorithms, and search engine platforms that continue to evolve to sift through millions of pieces of information and content to find the most relevant piece to a particular query. Simply put, if you do not stay up to date with the latest trEO trends, you will ultimately have the chance to grow your business.  Quick Recap: What is the future of SEO in 2022? Before we jump into the trends for Google SEO 2023, let us recap the stuff you probably added to your SEO content strategy. 01. Voice Search It is considered the future by 85% of consumers, according to a Google survey. A study by Comscore projected that voice search accounts for more than half of all the searches performed back in 2021. 02. Video SEO YouTube has over a billion active users at any given time. With so much content and the platform becoming more crowded, it was only natural for the competition to be more fierce. That was how Video SEO came into the picture. 03. Search Intent This is a top priority for Google. Not only for last year but even this 2023. In fact, Google got better at it and categorised people’s search intent into four main types: Informational, Transactional, Commercial, and Navigational. 04. Google’s AI Algorithm Back in 2015, Google introduced RankBrain. Now, it is one of the ranking factors marketers constantly need to keep an eye on. This translated into optimising on-page SEO, title tags, and essentially CTRs for a website to rank. 05. The Mobile-First Index The mobile-first version of a website is now considered the main version ever since Mobile-First Indexing was fully rolled out back in 2019. Since then mobile-first designs and the consideration of mobile users have been at the forefront of SEO strategies when creating new sites and even optimising existing websites.  15 SEO Trends of 2023 With that said, 2023 has a new set of trends and possibly even more SEO content strategy planning for marketers. New E.E.A.T  Google’s EAT (Expertise, Authority, Trust) welcomes a new addition. Meaning, now it is Experience, Expertise, Authority, and Trust (EEAT).  What does the Experience element mean? Essentially, it is the significant amount of experience a person has in a specific field or topic.  Think of it this way: We naturally trust a doctor because they have years of experience studying the human body, health, and medicine. In the case of EEAT, Google wants to show the trusted pages with plenty of experience on a specific first before other pages.  Google MUM The tech world has been buzzing about Google Multitask Unified Model (MUM) for quite a while now. It is an artificial intelligence algorithm that signals how Google has evolved again to better understand information. It is a thousand times more powerful than its predecessor, the BERT, model of language understanding. This means it can help web users perform complex tasks without spending so much time searching. What does this mean exactly.? For example, for marketers following B2B SEO trends, this means that they need to provide helpful content to businesses that need in-depth knowledge about a specific service first. Still, it might not necessarily mean a high click-through rate (CTR).  This is because MUM’s goal is to effectively answer a question. That means it will likely combine multiple contents from single or multiple locations about a topic and present an in-depth answer to a complex query. Entity SEO Back then, SEO was mostly based on keywords, title tags, and search intent. Now, Google’s SEO changes yet again and introduced entity SEO.  For Google, an entity is considered “singular, unique, well-defined, and distinguishable.” As a result, the search engine platform focuses on relational contexts to assess and provide the most relevant content to a query. For businesses following eCommerce SEO trends, this translates to using keywords for all content, especially for product pages. This also means expanding to other formats and diversifying existing digital assets to create an ecosystem of related content. Less crawl frequency Google made a commitment to operate sustainably and made efforts to go carbon-free by 2023. As a result, the tech giant has been seriously considering reducing the frequency of crawling web pages which will help conserve computing resources. What this means for marketers is that it might take a while for Google to notice new changes to websites. Moreover, it will impact the discovery of new content as well.  So, the best strategic choice is to already optimise the website and the content as it is being written or created to help save time and effort. Complex and conversational queries With the introduction of Google’s MUM, more people are able to search complex queries.  While that may be good for web users, it will require existing content strategies to go more in-depth. Simply put, one article should answer multiple relevant questions and answer these cohesively and straightforwardly. Semantic search Primary and secondary keywords are still important. However, for 2023 SEO trends it might not be the only thing to focus on when creating content. Google’s SEO changes are now factoring in semantic and natural language processing (NLP) searches.  For long-form content, that means adding related keywords. For example, if the article is about SEO trends for business, then other keywords like “ecommerce SEO trends,” “enterprise SEO trends,”