SEM Manager

CLIENT: An Australian company that provides PPC analysis, marketing automation, SEO, automatic A/B testing and shopping campaign management.

ABOUT THE ROLE:

• You will work closely with our senior account managers to develop and implement SEM strategy for our clients on Google Ads, Microsoft Ads, and potentially other PPC platforms.
• You will also be responsible for monitoring performance and daily optimizations to maximize performance.

RESPONSIBILITIES:

• Plan, develop, and implement SEM strategies.
• Work towards ROI maximization.
• Regularly perform thorough keyword research.
• Implement changes to accounts as required
• Monitor KPIs such as CPA, ROAS, impression share, etc.
• Prepare and present reports regularly.
• Pinpoint deficiencies and implement solutions in a timely manner.
• Suggest improvements for process and productivity optimization.
• Keep abreast of the latest SEM and digital marketing trends and best practices.
• Be a fallback emergency contact point for clients should they have an emergency issue

REQUIREMENTS:

• Experience as a Search Engine Marketing Specialist (at least 5 years preferred)
• Hands-on experience with planning and implementing a successful SEM strategy.
• Proven success in SEM, with accounts spending up to $250k/month (USD)
• Experienced in e-commerce as well as lead gen.
• Experience in web analytics.
• Experience with A/B testing and other testing metrics.
• Ability to analyze data and provide evidence-based recommendations.
• Critical thinking and problem-solving skills – are extremely important.
• Good time-management skills.
• Great interpersonal and communication skills.
• Ability to think laterally & problem solve
• Strong desire to learn

SKILLS NEEDED:

• Google Ads
• Microsoft Ads
• Facebook Ads
• Linked-In Ads

WORK DETAILS:

• Shift: Mondays to Fridays, 7:00 AM- 4:00 PM (PH Time)
• Location: Makati | *Work from Home Until Further Notice
• Status: Open to Full time, Contractor, and Part-timers