Digital Analyst

Job Description:

Requirements:

• At least 3 years work experience in digital analytics (web & mobile analytics).
• Ability to deliver strong business insights from customer data
• Preferably with Google Analytics
• Excellent written and oral communication skills & confidence to proactively update different areas of the business on performance.
• Strong experience with Google Tag Manager (including setting up of Tags, Events, Triggers & Data Layer variables in GTM)
• Strong knowledge and experience with Google Data Studio and Google Cloud Platform(GCP).
• Experience with social analytics (ie: Facebook, Twitter, Spredfast, etc).
• Proficiency in computer applications used to manipulate large datasets to analyse, test, validate and report public web usage data
• Paid Search (Google Ads) & Paid Social (Facebook Ads) Experience and Knowledge is a plus.

Duties and Responsibilities:

• Create monthly analytics reports for client website & mobile app properties using web analytics data (Google Analytics), summarising key trends and insights.
• Assist with the set-up and maintenance of Google Tag Manager to track key events and goals across digital platforms.
• Proactively generate intellectual insights and actionable recommendations based on data analysis.
• Help design and optimize dashboards (Google Data Studio).
• Generate incremental analytics reports proactively and upon request.
• Leverage data, insights, and analysis tools to inform actionable strategic business decisions.
• Work with product owners to determine appropriate metrics and behaviour to track new and existing properties.