Does it Make Sense To Outsource Social Media
Social media has become a huge part of digital marketing campaigns for companies and personal brands. Focusing on it might take a large chunk of time and effort. Fortunately, one can outsource social media to make time for other tasks.
Evolution of Social Media
Gone are the days of social media purely used for “social” purposes. Now, companies and brands take on social networking accounts to gain more audience reach and to convert more customers.
Thanks to advancements in technology, more people now have access to the internet. Facebook, Twitter, and other social media accounts now have the attention of millions of people around the world. That can be taken advantage of for businesses.
Facebook now has over 2 billion monthly users around the world. It’s one of the reasons why businesses build FB pages. Some also advertise through the social networking giant.
There are also other options available for social media. Others use Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIN, and many more. It can become quite overwhelming fast.
For small businesses, having an active social media following can give a great boost to sales and reach. Some consider it as a springboard to get more customers and to get brand recognition. Others say that it is a solid business model as long as there is consistency in online presences.
Engaging with customers can also be done through social media. Some even use it as their channels of choice for customer and tech support. It’s easier to reach people and vice versa.
Social Media Management
If used effectively, social media can turn followers and audiences into customers. However, it takes a lot of effort to launch a social media campaign.
Thankfully, Facebook has its own management tools for businesses. Other platforms have third-party equivalents, but most of them are paid ones.
This is where social media managers and specialists come in. They are dedicated to seeing a company or a brand’s social media profiles grow their followers.
Common tasks include engaging with users, regular posting, and more. Such tasks can take up hours or even the whole day since there are other networks as well.
Outsourcing Social Media
One option of business owners is to outsource social media management so that they can focus on other important tasks. No customer or sensitive business data is required to start social media management which means there’s really little to no risk.
Responsible social media managers and specialists also provide weekly and monthly reports to see where the campaign is. This way, business owners will also be able to see what they are paying for.
Another advantage of outsourcing social media management is that the specialists already have portfolios that show their track record. This is often preferred than learning the techniques from scratch.
Hiring an in-house social media marketer can also be quite expensive because of taxes and such. Outsourcing it is another viable option since it will cost less, but all of the social media tasks will still be executed properly.
Some outsourced social media services also make use of a whole team instead of a single person. The advantage of that setup is your accounts will be taken care of properly.
More Time and Savings
With social media tasks outsourced, business owners will have more time to focus on other tasks. They can just see the monthly or weekly reports to be updated on the campaign.
Other tasks that can be done instead of managing social media include meeting with new clients, starting email campaigns, inbound marketing, and many more.
Outsourced social media also includes the use of their professional tools without you having to pay for it. Essentially, the fees already include the payment for such tools for your accounts.
Buying the tools yourself and learning them can lead to wasted time and money. Social media management tools are often targeted for specialists that handle several accounts at once.
Training in-house digital marketers to handle social media can also take up too much of the time when they can just do other tasks. The time and resources used for their training can just be used elsewhere.
Is Outsourcing Right for You?
Social media is an entirely different beast for most people. Outsourcing it can be the best choice if the business owner does not have any prior knowledge of professional tools and tasks.