How to Properly Outsource Web Design
Most people are visual creatures. They respond better to aesthetically pleasing elements which makes web design a staple for good brand awareness today.
What is Web Design?
Website design, or web design for short, is pretty much self-explanatory. It involves the creation of how a website looks.
Websites today have a very different look compared to sites decades ago. Thanks to advancements in technology, websites now look better and are more robust in offering user experiences.
Business owners can now make more sales through an attractive website that can generate leads and convert them into customers as well. An ugly-looking website may just end up turning customers off or even drive them away.
Graphic designers often know how to design websites. However, the better choice are user experience (UX) designers since they apply elements that can contribute to a higher conversion rate for the customers.
Why Outsource Web Design?
Web designers can be expensive to hire directly and for a regular position. This is especially true for startups that do not have a website yet and are just getting started.
Besides the web designer, clients will also need to pay for a coder or a developer that will flesh out the design. Sure, there are some that can do both but it rarely ends up in a high-quality result. Money will just end up wasted.
Outsourcing web design is a great solution to get a high-quality website design without having to break the bank. The client can then also outsource web development for more savings.
Sure, there are already lots of online services that offer pre-designed websites. However, these are not the best choice for brands that want to stand out. Their websites will look the same as the hundreds of thousands of websites that are also made by the same service.
There are also other services that let the client design their own website. The problem with this is that not every client is a designer. There is also the dilemma of finding the time to actually design the website using the service.
Outsourcing web design may be the best possible solution for those who cannot afford to hire a regular graphic or UX designer. They just need a design done for the web developer to follow and then that it is.
It also saves time for the client. Instead of having to worry about designing, the task can just outsourced. The result will also be high-quality instead of a mediocre work.
Outsourcing will also give the client the confidence that the project will be done by experienced experts in the field. This is helpful especially for those clients whose businesses are not in the field of technology.
How to Outsource Web Design
Clients can still try to draw or at least illustrate what they want in a website. This helps the designer feel and understand what the design needs to look like. They should also tell the client what are the functions that they need so that these can be kept in mind during the designing stage.
Web designers often make mockups of the site which can then be checked by the client. Adjustments can then be made.
After all the internal research and planning, the client can then move ahead to find outsourcing companies that offer web design services. They can easily be found through social media networks or through search engines.
Once a leading outsourcing company has been chosen by the client, there should be a short background check of what they have done for their previous partnerships. There should be a portfolio or a testimonials page on their site or social media account.
Of course, it goes without saying that the website itself should be aesthetically pleasing in the first place. If not, it can be considered as a red flag that their web design service is not worth paying for.
Once an ideal outsourcing company has been chosen and vetted, the client can then start negotiating the price for the service. Outsourcing web design services are usually already cheap, but it does not hurt to negotiate for a lower price.
Clients then should set milestones and deadlines to keep the project going. They can even simultaneously outsource web design and web development for an even faster pipeline.