Why Outsource Graphic Design
These days, you can outsource ANY task that your company needs done. From IT development to customer service tech support, outsourcing has become a popular and practical solution for business processes.
For graphics design, however, companies prefer to hire an in-house person or an agency to handle this need rather than talk to someone offshore. This is perhaps due to the rise of outsourcing disasters or the fact that graphics design follows a branding guideline that only people inside the company can truly understand and apply.
Contrary to popular belief however, outsourcing your graphic needs isn’t any different from hiring someone in-house to do it for you. In fact, it might actually make more practical sense to do so. That said, here are 3 reasons why you should outsource graphic design.
It Costs Less
Depending on your arrangement with the offshore team provider, outsourcing a graphics designer can be relatively cheap considering the amount of value and the quality you get in return. Compared to having an in-house designer or hiring an agency, you could save a lot of money just having an offshore individual or team of individuals working on your graphics requirements.
How does outsourcing graphics design become low-cost? Unlike conventional graphic design agencies or in-house graphic design arrangements that follows certain industry rates, rates from outsourced providers are malleable and can be easily negotiated upon.
It all depends on your arrangement with the provider. It can be as simple as having a given number of deliverable graphics requirements done within a specific period of time. What might also work is having a set price for each deliverable and to keep track of each request you make so when the time for payment arrives, you know how much you owe them.
There’s Flexibility and Adaptability
As mentioned above, there’s definitely some space to work with when it comes to payment terms. In terms of delivery and training however, offshored graphic design also has its fair share of flexibility and adaptability.
For instance, if you’re particularly strict with the implementation of your branding guidelines and would want to orient your outsourced team about it, you can fly to where they are for a more personal discussion. Alternatively, they can fly to where you are and learn your branding guidelines firsthand. Otherwise, a few simple sessions of calls might be enough.
Secondly, given the industry’s ever-changing landscape and nature, offshore teams (regardless of background or department) are trained to be flexible and adaptable. It’s almost second nature for outsourcers’ employees or teams to be able to adapt to new schedules, new policies that need to implemented and new rules.
That said, you don’t have to worry about unresponsiveness when a major change happens to your branding guidelines or if you want to have a graphic design deliverable done in a rush.
Focused and Dedicated
There are some good perks when having an in-house graphics designer. Being able to have this person on call for special projects or for special requirements not only lessens time spent, it also makes you feel like you’re getting your money’s worth because of the efficiency with which the tasks were passed.
Luckily, an offshore graphic designer presents the same except with lesser cost and better adaptability. As mentioned earlier, offshore staff providers are used to an ever-changing environment. Along with this kind of adaptability comes the ability to screen and hire candidates best suited to your graphic design requirements in a relatively agile manner.
The best thing about it is that this individual doesn’t get reassigned somewhere else – he/she is specifically dedicated to cater to your graphic design needs. This assures you that you have a dedicated individual for committed to delivering quality graphic design deliverables.
As with any other business process you have outsourced, consider that when having an offshore graphics designer, you have to be able to communicate expectations clearly. Set up a reliable feedback system as well so in case you want to have changes (minor or major), your offshore graphics team would them handled quickly and efficiently.
Have you ever considered outsourcing your graphic design needs? What other benefits can you share when outsourcing? Any outsourcing stories? Share them in the comments below!