Quality Assurance

5 Essential Things You Must Know Quality Assurance

Quality assurance is essential in maintaining a product or a service’s excellence. It is also a crucial part in retaining customers in the long run.

Whenever a product or service is released, one of the most important factors for its success is the quality. Maintaining the level of quality should be always be a priority.

QA Reduces Rework Time

Perhaps the most obvious benefit of QA is that it reduces the rework time. Since most of the work is checked regularly, there is a smaller chance that the finished product needs to be revised.

Catching all the bugs, glitches, defects, and whatnot early on will greatly reduce any time that will be put into redeveloping the product or service. It is one of the reasons why software developers always test their products before they even release it.

Releasing a product even before everything has been checked will only lead to negative reactions from the customers. For continuous services, QA is still critical since the level of quality should be kept at a high standard.

QA Fosters Trust

For those who are working on projects with clients, QA also builds strong trust. Since the product or service runs smoothly without any hiccups, the client will most likely be happy. More projects can be ordered and so on.

Trust is also built between the business and the customers. Nobody wants to purchase or subscribe to a broken product and/or service.

Building a good foundation for customer and client trust goes a long way to a brand’s reputation. Customers can become brand advocates even with little to no persuasion. Word-of-mouth marketing can happen naturally.

Eventually, customers will buy or subscribe to new products and services from a trusted business without any hesitation. Proper QA can be one of the best investments there is for a business.

QA is Infectious

Team members often adapt to their fellow colleagues’ habits. If someone leads for proper QA, the rest will most likely follow. It builds a friendly sense of competition since nobody would like to present something that is half-baked or is full of glitches.

Good habits will be formed out of regular QA sessions. For developers, they can QA each of their peer’s works. This way, there is constructive feedback on all fronts. Performing QA on their own product might not be the best idea since there could be an obvious bias that can cloud their judgement.

Team leaders should also monitor regular QA key performance indicators for their members. If there is someone lagging behind, proper encouragement can be given. For those who are doing well, recognition can also be given as to keep the morale up for the team.

QA teams can also be outsourced to keep the core team members focused on more urgent tasks. Outsourcing the QA tasks can also be better in some cases since they will be more objective in scrutinizing the work.

QA Improves Efficiency

QA also pushes teams to be more efficient in their workflow. Since everything about the product or service should be working well, there is a higher chance that discipline will be instilled in the staff.

Instead of having to redo the work that they have done, team members will most likely do everything right the first time. This leads to a more efficient machine that churns out high quality products in the long run.

Some teams can even go as far as redoing their whole process just to properly optimize their workflow. The goal is to provide a fully-functional product without eating a lot of time in the process.

QA can differ between industries. For instance, websites and applications are often analyzed before they go live while call center services undergo QA while they are already being used by clients. The intention is still the same all throughout: to assure that the product or service lives up to the standards of the business.

QA Ultimately Improves Sales

With all of the benefits mentioned above, QA does improve the sales and customer retention over time. Since doing QA guarantees that the product remains true to its standard, customers and clients will not hesitate to transact again and again. More satisfied customers and clients also means better brand reputation for the company in the long run.

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