5 Benefits of Outsourcing SEO
Search engine optimization is a long term investment for brands that want to get high-quality leads in the long run. It can be a time-consuming process which makes SEO outsourcing a better choice for companies that want more online presence.
What is Search Engine Optimization?
SEO is a relatively new industry, but it has already shown results for those who want to get their brand known through organic search results. Some of the tasks involved in making a site optimized for search engines are auditing, improving the page load speed, and building a backlink profile.
Why is SEO Needed?
For most brands, social media may not be enough of a channel to get the customers they need. SEO eliminates most, if not all, of the limitations for a wider range of demographics.
Organic search results also bring in higher quality sales leads. This is because people who go to search engines already seek out what they want to buy or purchase.
1 Outsourced SEO Staff are Experts
Learning SEO from scratch can be quite hard especially without any background in web development. Outsourced SEO staff, however, are already experts in the said field.
Depending on the outsourcing company that the client will hire, SEO specialists will generally be experienced already. They will work more efficiently since they already have a proven process to implement.
Since they are experts already, they will know how to spot problems immediately and will give recommendations as to how they can be fixed. In most cases, they can come in and fix the issues themselves.
Experts in the field also know that reports and analytics will provide a better perspective on how a website is doing in terms of SEO. Outsourced SEO also provides detailed reports including the analysis so that clients will readily understand their position.
2 Outsourced SEO Provides Better Links
One of the larger parts of SEO is backlink building. Starting from scratch, it can be incredibly difficult to build links without any connections or a list of possible sites that can give high-quality backlinks.
Some SEO agencies, however, only provide low-quality links in bulk which does not really help. It may even hurt the site and get it penalized in the long run. To avoid such things from happening, it is important that the client only outsource SEO from reputable companies. That can be determined by checking out the company’s portfolio and/or test cases present on their website.
More high-quality backlinks means a higher authority for the client’s website. They will easily rank higher than other sites in their niche and they may even possibly beat their competitor.
3 Outsourced SEO is Cheaper
Almost everything that is outsourced is obviously less expensive than directly hiring new staff. SEO outsourcing allows a client to even work on several websites at once without having to train new specialists for the job.
Clients can just outsource more SEO experts that will be able to handle the additional load. All of this is still cheaper than even hiring one in-house expert.
4 Outsourced SEO is Cost-Efficient
Besides being cheaper, SEO outsourcing also allows for more efficiency in the workflow. In-house web developers do not have to do time-consuming tasks such as searching for possible solutions or doing a full audit on a site that needs SEO.
5 Outsourced SEO Goes a Long Way
Ultimately, outsourced SEO is a cheap investment that goes a long way for a brand. It best works for websites that are still new since there is less risk for penalties.
For sites that have been running for years, it can still be improved. Clients do need to provide the background and history of services that have been done on the site to manage the risk.
Done right, outsourced SEO can lead to more incoming leads with a high conversion rate. The service will basically pay for itself in the long run.
Outsourcing the service is a better choice for businesses that want to focus on more critical tasks. There are also startups that cannot afford to directly hire a new team which makes SEO outsourcing a popular lifesaver option.
Before saying yes to an outsourcing company, clients should do their due diligence to find out whether they are a good fit for their business.