4 Crucial Steps for Outsourcing a Website
Clients that need to outsource a website tend to forget some of the essential steps needed for the best possible result. Developing them in-house is also possible, but not really recommended for teams that are already loaded with tasks.
Why Outsource Your Website?
Website design and development are among the most common outsourced information technology services. It can still be done internally, but it takes up too much time and effort. Developing in-house can also take away crucial resources that may otherwise be used in more important tasks for the business.
Some companies also do not have resources or team members that can design and develop a fully-functioning website. For instance, a law firm might want to make their own website to drive clients. Some small businesses that sell their own products might also want to make a website for e-commerce, which can augment their income.
1 Determine the Scope of the Website
Most of the time, clients want everything in a website. They want flashy graphics, countless webpages, unlimited photos, and many more.
Designing a website that has everything in it can be cumbersome even for the seasoned designer. Developing that design is another story. More website features means more complicated codework just to make it function properly in the first place.
Wanting everything is a common mistake for business owners or startups that need a website. Some features may not actually help their brand at all. In fact, a heavy website loads slow. It can even drive customers away instead of attracting them to be in business with the client.
Determining what is really needed for the website is one of the most crucial steps. If it’s a small business, the client would need an ecommerce feature. A gallery may also be included to showcase the products.
All non-essential elements should not be added as much as possible. For instance, a chat bot might not be needed anymore especially if the business has its own dedicated channel for customer support. Chat bots can also add more time for development and spike up the cost.
Heavy websites can also negatively affect the search engine optimization of a site. The slower a site loads, the lower it may rank for relevant keywords. A faster website is always prefered by everyone, even Google and other search engines.
In addition, a website that has many cluttered features may distract the user from the main message of the brand. They may even think that it is actually too much trouble to buy or subscribe to the product because of all the clutter.
2 Find a Reliable Outsourcing Company
After determining all the needed features and functions for the website, it is now time to find an company where you can outsource the website development task. There are literally thousands of companies out there selling their outsourcing services.
It is not easy to find the right company that will be offering excellent outsourcing services for an affordable cost. There are many companies that offer very low prices just to get clients. However, they do not really provide complete services. They may even give subpar products.
Clients should always be persistent in asking questions regarding the website outsourcing service. Good companies will know exactly how to answer them. Their portfolio is also another important factor in choosing an outsourcing company.
3 Communicate and Set Milestones
When a website development outsourcing company has been chosen, the client should always communicate what they want for the website. It should be made clear for the outsourcer so that there will be no problems later on.
Clients should also set milestones with the outsourcing companies. This way, they will be informed of the progress for the development of the website.
4 Have a Contract
After all terms have been set, it is now time to sign a contract. Both the client and the outsourcing company should read the terms carefully before signing.
The contract should include the deliverables for the outsourcing company. After the outsourced website is done, there should also be testing on the client’s side before ending the project. There are some companies that offer maintenance for their outsourced websites for several months or even years. This helps save money for the client since they won’t have to pay for another project just to fix bugs in the website.